Professional Documents
Culture Documents
Marketing Analytics
Marketing Analytics
Customer opinion
Interpretation: The above word cloud clearly shows us that hotel, room, stay, breakfast, clean, nice,
location, time, service is some of the most common words used in the customer reviews
We further explored some of the word associations to understand the customer reviews better
1) Price
findAssocs(tdm,"price", 0.3)
$price
2) Rating
$rating
afternoon square
0.54 0.51
3) Service
$service
Sparsity : 98%
Sample :
Docs
Terms 118 124 172 175 187 19 27 35 49 99
breakfast 2 0 3 0 0 2 2 0 1 0
clean 1 2 1 0 0 1 1 0 0 0
good 0 0 2 0 3 1 3 0 1 0
great 2 0 2 0 2 0 1 0 1 0
hotel 5 12 3 3 6 7 6 2 11 3
nice 0 0 1 0 1 1 2 0 0 2
room 1 8 1 0 4 1 0 1 3 8
rooms 0 1 0 0 0 2 2 0 0 0
staff 0 4 5 0 1 1 1 2 2 1
stay 4 2 2 0 2 3 0 2 0 2
Sentiment Analysis
Here we have analyzed the various sentiment scores and plotted the graph to understand the
sentiment of customers towards the hotel.
> table(convertToBinaryResponse(ana$SentimentLM))
negative positive
20 180
> table(convertToBinaryResponse(ana$SentimentGI))
negative positive
10 190
> table(convertToBinaryResponse(ana$SentimentHE))
negative positive
7 193
> table(convertToBinaryResponse(ana$SentimentQDAP))
negative positive
7 193
Result: