MIDTERM EXAM

Avila, Xavier T.

S.W.O.T. Analysis for Snoozy Inn

Strengths: Weaknesses:

o The owner is a member of the local o Low occupancy

tourist group o Boring name
o Cheaper than other hotels o Only advertise through written
o Has Big Rooms advertisements
o Good Breakfast Service o People only drives in
o Located in a famous tourist destination o The rooms has no Televisions
o Has open areas for improvements o People only drives in and out maybe
because they don’t like the physical
appearance of the Motel
Opportunities: Threats:

o Add televisions o Possible failure if more motels are built

o Increase level of advertising within the area
o Attend more tourist meetings o Possible problems if other markets begin
o Explore more markets bigger campaigns
o Make the landscape more attractive o Possible failure if the occupancy rate
o Add more facilities won’t Increase