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Multiple Choice Questions: BUZE400 Economics Semester One, 2015-2016 Prepared By: Behzod Alimov
Multiple Choice Questions: BUZE400 Economics Semester One, 2015-2016 Prepared By: Behzod Alimov
Tutorial 10
2. Which of the following goods best fits the definition of monopolistic competition?
a. wheat
b. tap water
c. crude oil
d. soft drinks
5. If advertising makes consumers more loyal to particular brands, it could ______ the
elasticity of demand and ______ the markup of price over marginal cost.
a. increase, increase
b. increase, decrease
c. decrease, increase
d. decrease, decrease
6. A cartel is an agreement
a. among firms to flood the market and eliminate competition.
b. among firms to steal industrial processes from rival firms.
c. among firms to decrease output and raise price.
d. by the government to restrict imports.
1
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BUZE400 Economics Semester One, 2015-2016 Prepared by: Behzod Alimov
8. In the market for batteries, the three largest firms earn 90% of the total revenue and
there are 35 firms in the industry. This industry is best described as
a. monopolistic competition
b. oligopoly
c. monopoly
d. perfect competition
10. In a Bertrand model with identical firms and a non-differentiated product, price will
increase in response to
a. an increase in the number of firms.
b. a decrease in the number of firms.
c. an increase in marginal cost.
d. a decrease in marginal cost.
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BUZE400 Economics Semester One, 2015-2016 Prepared by: Behzod Alimov
2. Explain two benefits that might arise from the existence of brand names.
Answer: Brand names may be beneficial because they provide information to
consumers about the quality of goods. They also give firms an incentive to maintain
high quality, since their reputations are important. But brand names may be
criticized because they may simply differentiate products that are not really different,
as in the case of drugs that are identical with the brand-name drug selling at a much
higher price than the generic drug.
3. Sparkle is one firm of many in the market for toothpaste, which is in long-run
equilibrium.
a. Draw a diagram showing Sparkle’s demand curve, marginal-revenue curve,
average-total-cost curve, and marginal-cost curve. Label Sparkle’s profit-
maximizing output and price.
b. What is Sparkle’s profit? Explain.
c. On your diagram, show the consumer surplus derived from the purchase of
Sparkle toothpaste. Also show the deadweight loss relative to the allocatively
efficient level of output.
d. If the government forced Sparkle to produce the allocatively efficient level of
output, what would happen to the firm? What would happen to Sparkle’s
customers?
Answer:
a. The figure below illustrates the market for Sparkle toothpaste in long-run
equilibrium. The profit-maximizing level of output is QM and the price is PM.
3
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BUZE400 Economics Semester One, 2015-2016 Prepared by: Behzod Alimov
b. Sparkle’s profit is zero, because at quantity QM, price equals average total cost.
c. The consumer surplus from the purchase of Sparkle toothpaste is areas A+B.
The allocatively efficient level of output occurs where the demand curve
intersects the marginal-cost curve, at QC. The deadweight loss is area C, the
area above marginal cost and below demand, from Q M to QC.
d. If the government forced Sparkle to produce the allocatively efficient level of
output, the firm would lose money because average total cost would exceed
price, so the firm would shut down. If that happened, Sparkle’s customers would
earn no consumer surplus.
Answer:
a. As the number of firms, , increases, demand for the product of each incumbent
firm decreases. A representative firm’s inverse demand function is .
In this demand curve, both the vertical and the horizontal intercept are equal to
. It can be easily noticed that as becomes larger, both the horizontal and
the vertical intercept will become smaller and, as a result, the demand curve will
shift inward. This has a simple explanation: the more firms operate in the
market, the more alternatives are available for people to choose from, and the
smaller is the demand for any individual firm’s product.
4
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BUZE400 Economics Semester One, 2015-2016 Prepared by: Behzod Alimov
5. How does the number of firms in an oligopoly affect the outcome in its market?
Answer: As the number of sellers in an oligopoly grows larger, an oligopolistic
market looks more and more like a competitive market. The price approaches
marginal cost, and the quantity produced approaches the socially efficient level.
Answer:
a. First solve for the inverse demand function, . Then the marginal
revenue curve has the same intercept and twice the slope:
5
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BUZE400 Economics Semester One, 2015-2016 Prepared by: Behzod Alimov
.
Marginal cost is constant at $5. Setting , find the optimal quantity:
, or .
Substitute into the demand function to find price:
.
Assuming fixed costs are zero, profits are equal to
( )( ) ( )( ) .
b. When the second firm enters, price can be written as a function of the output of
both firms: . We may write the profit functions for the two firms:
( ) ( ) , or
and
( ) ( ) , or .
c. Under the Cournot assumption, each firm treats the output of the other firm as a
constant in its maximization calculations. Therefore, Firm 1 chooses to
maximize in part b with being treated as a constant. The change in with
respect to a change in is
This equation is the reaction function for Firm 1, which generates the profit-
maximizing level of output, given the output of Firm 2. Because the problem is
symmetric, the reaction function for Firm 2 is
d. Solve for the values of and that satisfy both reaction functions by
substituting Firm 2’s reaction function into the function for Firm 1:
( )( )
By symmetry, .
To determine the price, substitute and into the demand equation:
.
Profit for Firm 1 is therefore
( ) ( )( ) ( )( )
Firm 2’s profit is the same, so total industry profit is .
e. Because the good is homogeneous, consumers will purchase only from the
lowest-price seller. Thus, if the two firms charge different prices, the lower-price
firm will supply the entire market and the higher-price firm will sell nothing. If
both firms charge the same price, consumers will be indifferent as to which firm
they buy from and each firm will supply half the market.
This implies that the Bertrand-Nash equilibrium is the competitive outcome, i.e.,
. (If any of the firms charged a slightly higher price, then its
rival would undercut it by charging a price equal to $5, thus causing the higher-
price firm to lose all its sales. No firm has any incentive to charge a lower price
either, since this would lead to a net loss.)
Total market output is then , and each firm will supply
. Because , each firm earns zero profit.
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BUZE400 Economics Semester One, 2015-2016 Prepared by: Behzod Alimov
7. The following payoff matrix shows economic profits (in millions of USD) that Coca-
Cola and PepsiCo would earn given different combinations of strategies—advertise
or not advertise—chosen by each. Why do you think both of these companies
spend huge amounts on advertising, even though they could both earn higher
profits if neither advertised? Explain based on the Prisoners’ Dilemma game.
Answer: Advertising is costly but if one firm advertises and the other does not, the
one not advertising loses market share and profit while the one advertising gains
market share and profit. Both firms would be better off if neither advertised but this
outcome is difficult to maintain given each company’s temptation to take advantage
of its rival by advertising.
If both advertise, each makes a profit of $100 million; if one advertises but the other
does not, the one advertising makes a profit of $500 million and the one not
advertising incurs a loss of $100 million; and if neither advertise, each makes a
profit of $300 million. The Nash equilibrium of this game is for each firm to
advertise, as this is where each firm chooses its best possible strategy given the
strategies chosen by its rival.
7
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