Population of Chennai 1.

10 (in crores)
Middle class population 11.00%
Upper middle class population 3.00%
People In between ages 15-44 50.00%
Middle class(age 15-44) 605000.00
Upper Middle class(age 15-44) 165000.00000

Middle class Upper middle class Customer Type 3

Customers in Segment 605000.00 165000.00 0.00
Yearly Customer Revenue ₹ 3,600.00 ₹ 4,500.00 ₹ 0.00
100% Market Penetration ₹ 2,178,000,000.00 ₹ 742,500,000.00 ₹ 0.00

Sensitivity Analysis

Num of Customers 770,000 ₹ 2,700.00 ₹ 3,600.00

1,925 0.25% 5197500.00 6930000.00
3,850 0.50% 10395000.00 13860000.00
11,550 1.50% 31185000.00 41580000.00
15,400 2.00% 41580000.00 55440000.00
23,100 3.00% 62370000.00 83160000.00
30,800 4.00% 83160000.00 110880000.00
38,500 5.00% 103950000.00 138600000.00
46,200 6.00% 124740000.00 166320000.00
53,900 7.00% 145530000.00 194040000.00
61,600 8.00% 166320000.00 221760000.00
69,300 9.00% 187110000.00 249480000.00
77,000 10.00% 207900000.00 277200000.00
84,700 11.00% 228690000.00 304920000.00
92,400 12.00% 249480000.00 332640000.00
100,100 13.00% 270270000.00 360360000.00
107,800 14.00% 291060000.00 388080000.00
115,500 15.00% 311850000.00 415800000.00
 Total
770000.00

2920500000.00

₹ 4,500.00 ₹ 3,375.00 ₹ 4,500.00 ₹ 5,625.00 ₹ -

8662500.00 6496875.00 8662500.00 10828125.00 $0
17325000.00 12993750.00 17325000.00 21656250.00 $0
51975000.00 38981250.00 51975000.00 64968750.00 $0
69300000.00 51975000.00 69300000.00 86625000.00 $0
103950000.00 77962500.00 103950000.00 129937500.00 $0
138600000.00 103950000.00 138600000.00 173250000.00 $0
173250000.00 129937500.00 173250000.00 216562500.00 $0
207900000.00 155925000.00 207900000.00 259875000.00 $0
242550000.00 181912500.00 242550000.00 303187500.00 $0
277200000.00 207900000.00 277200000.00 346500000.00 $0
311850000.00 233887500.00 311850000.00 389812500.00 $0
346500000.00 259875000.00 346500000.00 433125000.00 $0
381150000.00 285862500.00 381150000.00 476437500.00 $0
415800000.00 311850000.00 415800000.00 519750000.00 $0
450450000.00 337837500.00 450450000.00 563062500.00 $0
485100000.00 363825000.00 485100000.00 606375000.00 $0
519750000.00 389812500.00 519750000.00 649687500.00 $0
$0 $0
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