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Lembar Pengantar Ujian Akhir Semester Akselerasi Final Examination Cover Sheet
Lembar Pengantar Ujian Akhir Semester Akselerasi Final Examination Cover Sheet
Class
Saya menyatakan bahwa asesmen ujian akhir semester ini adalah merupakan karya saya sendiri, dan belum diserahkan untuk keperluan
nilai kredit akademik di institusi lain, dan menyatakan bahwa penilai dapat mempergunakannya untuk:
I declare that this Final Examination Assessment item is my own work, and has not been submitted for academic credit elsewhere, and acknowledge
that the assessor of this item may, for the purpose of assessing this item
a. Memperbanyak hasil penilaian ujian akhir semester ini dan memberikan salinannya kepada pihak terkait lainnya dalam Universitas;
dan/atau
b.
c. Menyerahkan alinan dari hasil penilaian ujian akhir semester ini kepada layanan pemeriksaan plagiarisme (untuk disimpan sebagai
arsip dalam pemeriksaan plagiarisme di masa mendatang)
d. Saya menyatakan bahwa saya telah membaca dan memahami Peraturan Universitas sehubungan dengan Pelanggaran Akademik
Mahasiswa
Signed by
Tanggal :
12 Maret 2022
Analisis PT. Cahaya Bintang Medan
Stengths
The products featured by most other companies use furniture products that
apply natural finishing types, while PT Cayaha Bintang applies shabby chic,
vintage, and other finishing types. Or, other furniture businesses focus on
household products.
Weakness
Bintang Cahaya company mostly uses teak wood. In general, teak wood
does have a very good appearance and is liked by the market. But the
weakness is that the supply of teak is often hampered, due to high demand.
Opportunities
Currently, there is a trend for furniture with a minimalist design, because it
is easier to arrange a place/easy to move, therefore this will create new
opportunities by creating an attractive and quality minimalist design.
Threats
Threats that may occur are the emergence of new competitors who create
similar products with different materials.
Segmentasion
The segmentation that I do is geographic segmentation, demographics,
psychographics, and behavior
Where is the geographical segmentation that the area covered is only the
area close to the production business of PT. Cahaya Bintang Medan
Furniture, then demographic segmentation based on people's income where
the prices for products made are varied to reach people who are in the
middle to lower economic level, then psychographic segmentation where
this segment leads to consumer lifestyles, consumer lifestyles that follow
trends will create trends about desired and needed products.
Targeting
Targeting is an action taken by a company to choose which market to target
to market its business
My target is the people from the lower, middle and upper classes. And just
targeting consumers around the business location by implementing the Full
Marketing Coverage marketing pattern, where the market pattern serves all
groups of buyers with the products they need. So that PT. Cahaya Bintang
Medan Furniture serves various types of furniture according to the wishes of
customers.
Positioning
Positioning is the determination of the market to show the advantages of a
product in the market in the form of consumers to win the competition
Positioning according to price and quality by PT Cahaya Bintang Furniture
is to provide prices that can be reached by all people where the prices
offered are very varied and also provide the best quality for their products
so that consumers feel satisfied buying these products. While the
positioning based on competitors, namely PT. Cahaya Bintang provides
products that are able to compete with other furniture businesses in terms of
price, quality, and the characteristics of the products themselves that are
able to distinguish them from products from other furniture manufacturers.
competitor.
Marketing Objective
Marketing strategies
A good marketing strategy to do on furniture products can be by putting up
banners, making promotions, distributing brochures, placing advertisements
in magazines and what should not be forgotten is to use the power of social
media, because with the development of an increasingly modern era, people
are more dominant in using HP/Internet to view the news now. Basically,
traditional media such as television, radio, brochures, etc. are more often
used by elderly parents because information from these media is easier to
receive. While Digital Media such as social media is a media that is more
often used by young people / Millennials so Millennials are more dominant
in seeking information from this media such as Facebook, Instagram,
Twitter, Tiktok etc. What you need to remember in every advertisement is
to make it as attractive as possible so that it can draw the attention of many
people to our products.
Marketing tactics