Good-Looking Children’s Books
At Book Fair in Bologna
By ESTELLE MANDEL, artists’ representative, New York City. Miss Mandel
visited last April the first annual Bologna Book Fair for Children and Youth,
and has prepared this report. Fair headquarters, at via del lavoro 67, Bologna,
Italy, has just announced that the second annual fair will be held April 10-14,
1965
THE first of what is planned to be an an-
nual Fiero Internazionale del Libro per l'In-
fanzia e la Gioventu (international book fair
for children and youth) was held April 4-12
in a 14th century palazzo in Bologna, one of
Italy's. most beautiful cities. The fair held
very few surprises for those familiar with our
own books or for those who have attended the
Frankurt Fair, but it had a charm and
special character which made it a delight to
attend.
Firstly, it was rather small and easy to
A partial view of the 14th century palazzo in
Bologna where the first annual Book Fair for
Children and Youth was held
66
see. Secondly, it concentrated on a special
area of books. Frankfurt may have 1800 ex-
hibitors’ booths; Bologna had only 200, and
many shared a national group exhibit — the
Children’s Book Group of the Publishers
Association, London, the Association Na-
tionale du Livre Francais, and groups in
Belgium and Switzerland. The U.S. had only
one exhibitor, Franklin Watts, Inc., since the
committee did a bad job of publicizing the
fair in the U.S., although it sent representa-
tives to England, France and some other
countries.
The 200 exhbitors’ displays contained
books solely for children and teen-agers
those were trade books alone, no textbooks
allowed. Physically, the fair was handsome—
it was set in a great hall of the Palazzo del
Podesta and in surrounding rooms—ceilings
more than 20 feet high, rare crystal chande-
liers, walls largely covered with 18th century
frescoes. Each booth was provided with iden-
tical sloping book stands, with panels of
shelves, and identical electrified white glass
signs with the exhibitors’ names. It was easy
to browse from Spain to Brussels to Milan to
Germany. A great deal of trading and ar-
rangement for simultaneous publishing of this
fall’s European books was consummated with
the aid of uniformed interpreters. This hap-
pened especially on the last days of the fair.
My own special interest lay in the art and
design. The fair gave a gold medal for gra-
phics, and this was carried off by Czecho-
slovakia for a book titled “V Sedman Nebi”
(“From Seventh Heaven”), which is beauti-
fully designed by Oldrich Hlavsa and illus-
trated by Vladimir Fuka with a great variety
of styling, of planning and of techniques
shown within the 100-page book; the pub-
lisher is SNDK, state-controlled monopoly,
whose director ‘told me his organization is
PUBLISHERS’ WEEKLYmost anxious to sell to the United States.
The Czechoslovak display included some
highly original pop-ups—birds shown in full
color in their nests; a cardboard house
painted in full color inside and out, with
the characters and furniture; a horizontal
book with pop-up stage sets, a small booklet
pasted in at the left edge of the end-paper
showing the characters in the plays, and at
the back of the book a loose folio of scenes
to be set up in the stage sets.
My personal booby prize went to the Na-
tional Central Library of the Republic of
China (Taiwan) for books which didn’t even
have the Oriental charm to redeem terrible
art, paper, printing or binding.
Beautiful books, only some of which have
been taken for American publication, were
shown by Fratelli Fabbri of Italy, with dozens
of large, full-color, magnificently printed clas-
sics and fables and histories illustrated by
BOOKS IN THE MAKING
Benvenuti, Santin, Nardini, Fontan, Maraja.
Mursia, also of Italy, showed several hand-
some books illustrated by Emanuele Luzzati,
runner-up for the graphic arts medal; Mursia
also showed one of the handsomest books of
the fair, “Il Fagiano Gaetano,” illustrated by
Giulio Cingoli and Giancarlo Carboni. Mon-
dadori had a very beautiful full-color, six-
volume ABC dictionary and a new group
of taller-than-tall books by Piet Worm. It
Was interesting to see, in many booths, in
different languages, some of the Provensen
Golden Books. There were many children’s
paperbacks in full color, from France and
other European countries. Almost no books
in only one or two colors were seen at the
fair, except books for older children.
‘A special delight: a full display of dozens
of Pinocchio books, in all languages, and a
showing of rare Italian first editions of chil-
dren’s classics.
CRAFT GUILD CONCEPT SEEN
IN WORK OF DESIGN GROUP
FOR the past ten years a group of artists,
skilled in a wide variety of media and work-
ing in and around New York City, has been
somewhat informally organized as the Design
Group, Inc. This year the group held its sixth
exhibit and showed, among two to three dozen
striking pieces of work, more than 20 hand-
made books and games, using many processes
—silk screen, woodcut and linoleum block
printing, etching, stone lithography, offset and
letterpress printing. Some of the books—all
of which are in small editions—1000 copies
or fewer, are printed on handmade papers
and are bound by hand.
In a statement about the unusual pub-
lishing venture, a member, Harvey Freeman,
graphic artist, says that the group, “at com-
plete variance with the accepted 20th cen-
tury methods of mass production, operates as
a descendant of the craft guilds.” The group,
he adds, “is the result of planning by Tonka
Karasz, who is known for her wall murals,
children’s books, New Yorker covers, and
ceramic and textile designs. She works with
artists and designers and students around a
central idea from which all draw their in-
spiration” for a number of different projects.
The group centers around Miss Karasz’s own
68.
New York headquarters at 153 East 61st
Street.
Two Design Group publications are illus-
trated on page 70. One, 12% x 934
inches in size, is “Three Persian Parables,”
with pictures by Diderica Elliott. The text
is printed on a buff, laid paper, with the illus-
trations tipped in; Harvey Freeman was the
designer; printing was at the Ram Press, where
1000 copies were made. The book sells for
$7.
The other book is a lively little volume,
produced by Mr. Freeman, called “The Shape
of Things: A Picture Book of Geometry,”
written and illustrated by Miss Karasz, also
produced in an edition of 1000 copies, and
selling at $7.50.
Designed in the same spirit as was “Three
Persian Parables” is another Persian story,
in a very small edition on handmade paper,
“A Donkey Tale,” with Rosemary Nott’s pic-
tures hand-tipped on one page of each spread.
In a similar vein is Elizabeth Retivov’s
“Stories from an Eastern Coffeehouse.”
Among other charming Design Group books,
reflecting the recently emphasized Persian
motif and other styles of design, are “Bilal,”
a story set, printed and bound by Harvey
Freeman, and “A Little Book of Sleep” by
Jean Sulzberger.
Work by Miss Karasz included pictures
PUBLISHERS’ WEEKLY