VICHAAR ‘22

CASE
Chalk out the detailed Business cum Marketing
expansion plan of CHERE for Pan India (including
Trade Retail & E-Commerce)

Is there any gap in Indian female casual

footwear industry (which can be catered by
Chere)? What are the major barriers to
market growth including competition
mapping?

Important Factors/Aspects on which female

consumer decides to buy in footwear
Find out the average price point of woman
footwear brand in India? What should be the ideal
price point of Chere?
• Affordable Segment • Price range for
• Premium Segment Online/Ecommerce
• Super Premium female casual
Segment footwear as per
Indian Market.

Detail out the STP for Chere

 o ARETE is a Greek word that signifies "excellence"
Founded in 1990, Arete is a multi-business
conglomerate embodying honesty, hard work, discipline,
patience, with an independent thought process & work
About ethics. These values push us, our employees, our
partners & our stakeholder to think beyond the common
boundaries.
ARETE o ARETE is diversified into several business verticals
biz Industrial Park, Real Estate (Residential, Commercial,
Hospitality), Retail (Private label brands, Franchise
owned) and Investments.

Website Link - http://areteservices.in/

 The footwear industry in India is divided into two
segments- leather and non-leather. It is driven by a
robust domestic market. However, the non-leather
footwear sector presents India with huge potential to
grow in the years to come.
Footwear The changing living habits, growing economies, and
growth and awareness in health, especially due to the
Industry Covid pandemic, and reopening of lockdowns have given
a boost to the demand for footwear across the globe.
Further, the demand for fashionable, trendy, athletic, and
Overview sports shoes has opened the scope of development and
growth for the footwear Industry.
 As CHERE want to go ahead with Non- leather footwear,
here are some information about the industry.

Non- Leather • ‘Non-leather footwear Industry in India”, India, the 2nd

largest consumer, and producer of footwear in the
world is projected to increase 8 folds by 2030.
Footwear • It is expected to grow at 11% over the next five
years. It is expected that India’s non-leather
Industry footwear industry will cross $6 billion mark by
2024
• In worldwide consumption terms, 86% of global
Scenario footwear consumption has become non-leather by
volume.
 As of today Broadly 3 categories of brands are available in the
market.
Class A- These brands are well known brands and have establish
themselves as credible brand in the industry. They have good
presence in both online and offline retail store across country
having great customer base.
Eg- Metro, Mochi, Inc.5 etc

Brands Presence Class B- These brands are trying to compete with Class A
brands and giving tough competition to them. They Started
with small store or online medium and now they are
across female expanding their way with exclusive offline stores or in
association with other brands as well across country.
Eg- Catwalk, Regal, Haute Curry etc
Footwear Industry
Class C – These brandsare only present on online medium
across several E-comm sites and sells through their website.
Nowadays many manufacturers have also started selling
online under some brand name.
Eg- Visudh, Shoetopia, MFT Couture etc
 “Chère” is a French word which means Dear or Beloved
used in addressing a woman or girl.

Footwear is the most important part of an individual’s

Introduction attire, as no other article of clothing must fit so precisely,

and Chère is an opulent designer women footwear brands
that adorns any outfits with confidence & comfort. It
to offers an array of product range like stylish wedges, plush
flats, glided heels, elegant closed toe, chic stilettos and
more. So if it’s to glam up office look, a cocktail party to
Chere shine at or just casual dine in with bae, Chère is perfect
fit.
 Chère is offering more than 500 trendy casual designs to
choose. The idea behind starting this brand is to serve the
customer with trendy stylish footwear at competitive price
point. Chere has a lavish flagship store at Galaxy High Street,
Vapi which is one of the largest in south Gujarat in terms of
Footwear Collection. Chère desires expanding its arms to
Chere entice customers PAN India by making its presence on
prominent e-commerce platforms like Flipkart and FYND

Existing Price Range

Pricing Range of Retail Store – 990/- to 2399/-
Pricing Range on Ecomm sites- 699/- to
1899/-

Social Media Links

Instagram - https://www.instagram.com/cherebrands/
Facebook - https://www.facebook.com/chereshoes/
 Presence on E-commerce

FYND Link: https://bit.ly/FyndChere

Flipkart Link: http://bit.ly/qlywq
PRODUCT CATEGORIES
Heels

Ballerinas Wedges

Flats Stilettos

Closed
Toes
Heels
Flats
Wedges
Closed Toes
Stilettos
Ballerinas
Some of the
Previous
MARKETING
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