UNIVERSIDAD POLITECNICA DE ALTAMIRA

TEACHER:

Juana Elizabeth Medina

STUDET:

Margarita Bautista Pastor (3589)

SUBJECT:

Administrative Process and Strategic Planning

GROUP:

01

DATE: 14/03/2022
 ANALYSIS OF SABRITAS S. de R.L. of CV

Sabritas is a company that has known how to position itself in the minds of consumers, it has
used good marketing and advertising strategies from the beginning, since its strategy was to
sell everything: wheat, potato and corn products, its idea is to be leaders with a lot of sales
vision. That leadership is based on knowing the territories perfectly, knowing how many
small shops there are in all parts of the republic, how many customers there are in so many
kilometers and taking care of its people who are ultimately in charge of expanding coverage.

The success of the company lies, on the one hand, in its intense promotion and advertising
campaigns, but, above all, "in the distribution that reaches more than 600,000 clients in the
country, including rural areas." Which reflects its interest in remaining a leader in the rest of
the country, its goal is that snacks with a happy face will soon be in 950,000 stores, from the
supermarkets of the most populated cities to the back room of the changarro in the last little
town. from the mountains

On the other hand, they consider Mexican producers as the basis for the development of their
products, "The scheme with producers is simple: through a purchase contract, it allows the
agricultural producer to receive from Sabritas an ideal technological package for his land ,
with the seed, recommendations, fertilizer and a credit channel in a bank, which knows that
the farmer will be able to sell his production to Sabritas under equal conditions, but the
greatest benefit for him is not in the price, but in the increase of productivity."

Sabritas is a company committed to its vision of leadership through customer satisfaction.

MISSION:

It is to be the first consumer products company in the world, focused on the production of
convenient foods and beverages. We seek to provide adequate economic benefits to our
investors while providing growth and advancement opportunities for our employees,
business partners and the communities in which we operate. In everything we do, we act with
honesty, fairness and integrity.

VISION:

The principles that guide them:

1.-Caring for customers, consumers and the world in which we live, drives an intense
competitive spirit in the market, oriented towards solutions that achieve a victory for our
shareholders and for us.
GOALS AND OBJECTIVES

Increase sales by 15% by the end of the year

Increase market share by 5%

Keep costs for the next 5 months

Achieve consumer acceptance of the new lines