TALLER EN IDIOMA INGLES SOBRE SISTEMA DE DISTRIBUCION

LIZETH DANIELA URIBE MESA

SERVICIO NACIONAL DE APRENDIZAJE-SENA

AREA BILINGUISMO

FICHA 2175942

2021
2.

3.

STRATEGIC PLAN
OF DISTRIBUTION
 Is an important tool that
companies have implemented in
order to organize several factors
that are interconnected in the
marketing process.

Distribution channel

Is the mean strategy that

helps dealers to penetrate
the target market.

Factors for selecting distribution channels:

MARKET PRODUCT INTERMEDIARIES COMPANY

They could be They could be tangi- It refers to those They could be

people or ble or intangible and people or companies organizations
organizations also, could have a who are placed formed by people,
which have variety of attributes between producers goods, common
different kind of such as, color, qual- and consumers or goals and
necessities to be ity, brand, packaging end users such as achievements to
satisfied. and price. whole salers, satisfy customers.
distributors and
retailers.

5.
DISTRIBUTION
CHANNELS
 Distribution channel means the
route through which goods or
services pass from the
producer to the end consumer.
Each fragment of the marketing
process can be observed in the
following diagram.

There are two types of distribution channels:

DIRECT INDIRECT

Is the shortest The indirect channel

connection between the requires the participation
fabricator or producer of different intermediaries
and the end consumer. in order to accomplish
the full process.