Internal verification of assessment decisions – BTEC (RQF)

INTERNAL VERIFICATION – ASSESSMENT DECISIONS

Programme title BTEC Higher National Diploma in Computing

Assessor Internal Verifier

Unit 14: Business Intelligence
Unit(s)

Assignment title

Student’s name
List which assessment criteria Pass Merit Distinction
the Assessor has awarded.

INTERNAL VERIFIER CHECKLIST

Do the assessment criteria awarded match

those shown in the assignment brief? Y/N

Is the Pass/Merit/Distinction grade awarded

justified by the assessor’s comments on the Y/N
student work?
Has the work been assessed
Y/N
accurately?
Is the feedback to the student:
Give details:
• Constructive? Y/N
• Linked to relevant assessment criteria? Y/N
• Identifying opportunities for Y/N
improved performance?
• Agreeing actions? Y/N
Does the assessment decision need
Y/N
amending?

Assessor signature Date

Internal Verifier signature Date

Programme Leader signature (if required)
Date

Confirm action completed

Remedial action taken
Give details:

Assessor signature Date

Internal Verifier
Date
signature
Programme Leader
Date
signature (if required)

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Higher Nationals - Summative Assignment Feedback Form
Student Name/ID
Unit 14: Business Intelligence
Unit Title
Assignment Number Assessor
Date Received
Submission Date
1st submission
Date Received 2nd
Re-submission Date
submission
Assessor Feedback:
LO1 Discuss business processes and the mechanisms used to support business decision-making.

Pass, Merit & Distinction P1 P2 D1

Descripts

LO2 Compare the tools and technologies associated with business intelligence
functionality. Pass, Merit & Distinction P2 M2 D2
Descripts

LO3 Demonstrate the use of business intelligence tools and technologies

Pass, Merit & Distinction P3 P4 M3 D3
Descripts

LO4 Discuss the impact of business intelligence tools and technologies for
effective decision-making purposes and the legal/regulatory context in which
they are used.
Pass, Merit & Distinction P5 P6 M4 D4
Descripts

Grade: Assessor Signature: Date:

Resubmission Feedback:

Grade: Assessor Signature: Date:

Internal Verifier’s Comments:

Signature & Date:

* Please note that grade decisions are provisional. They are only confirmed once internal and external moderation has taken place and
grades decisions have been agreed at the assessment board.

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Assignment Feedback
Formative Feedback: Assessor to Student

Action Plan

Summative feedback

Feedback: Student to Assessor

Assessor Date
signature

Student Date
signature

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General Guidelines

1. A cover page or title page should be attached to your assignment. Use page 1 of this assignment
brief as your cover page and make sure all details are accurately filled.
2. The entire assignment brief should be attached as the first section of your assignment.
3. The assignment should be prepared using a word processing software.
4. The assignment should be word processing in an A4 sized paper.
5. Allow 1” margin on top, bottom and right sides of the paper and 1.25” on the left side (for binding).

Word Processing Rules

1. The font size should be 12 point, and should be in the style of Time New Roman.
2. Set line spacing to 1.5. Justify all paragraphs.
3. Ensure that all headings are consistent in terms of size and font style.
4. Use footer function on the word processor to insert your name, unit, assignment no, and page
number on each page. This is useful if individual sheets get detached from the submission.
5. Use the spell check and grammar check function of the word processing application to review
the use of language on your assignment.

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Important Points:

1. Carefully check carefully the hand in date and the instructions given with the assignment. Late
submissions will not be accepted.
2. Ensure that sufficient time is spent to complete the assignment by the due date.
3. Do not wait till the last minute to get feedback on the assignment. Such excuses will not be
accepted for late submissions.
4. You must be responsible for efficient management of your time.
5. If you are unable to hand in your assignment on time and have valid reasons such as illness, you
may apply (in writing) for an extension.
6. Failure to achieve at least a PASS grade will result in a REFERRAL grade.
7. Non-submission of work without valid reasons will lead to an automatic REFERRAL. You will then
be asked to complete an alternative assignment.
8. If you use other people’s work or ideas in your assignment, it must be properly referenced, using
the HARVARD referencing system, in your text or any bibliography. Otherwise, you’ll be found
guilty of committing plagiarism.
9. If you are caught plagiarizing, your grade will be reduced to a REFERRAL or at worst, you could
be excluded from the course.

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Student Declaration

I hereby, declare that I know what plagiarism entails, namely to use another’s work and to present it as
my own without attributing the sources in the correct form. I further understand what it means to
copy another’s work.

1. I know that plagiarism is a punishable offence because it constitutes theft.

2. I understand the plagiarism and copying policy of Edexcel UK.
3. I know what the consequences will be if I plagiarise or copy another’s work in any of the
assignments for this program.
4. I declare therefore that all work presented by me for every aspect of my program, will be my own,
and where I have made use of another’s work, I will attribute the source in the correct way.
5. I acknowledge that the attachment of this document signed or not, constitutes a binding
agreement between myself and Edexcel UK.
6. I understand that my assignment will not be considered as submitted if this document is not
attached to the assignment.

Student’s Signature: Date:

(Provide E-mail ID) (Provide Submission Date)

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Higher National Diploma in Business
Assignment Brief
Student Name /ID Number

Unit Number and Title Unit 14: Business Intelligence

Academic Year 2017/18

Unit Tutor

Assignment Title Business Process Support Mechanisms

Issue Date

Submission Date

IV Name & Date

Submission format

Submission to include:
Part 1: The submission is in the form of an individual written report. This should be written in a
concise, formal business style using single spacing and font size 12. You are required to make use
of headings, paragraphs and subsections as appropriate, and all work must be supported with
research and referenced using the Harvard referencing system. Please also provide a bibliography
using the Harvard referencing system. The recommended word limit is 2,000–2,500 words,
although you will not be penalised for exceeding the total word limit.

Part 2: Comprehensive table

Part 3: The submission is in the form of a ten-minute Microsoft® PowerPoint® style presentation.
The presentation can include links to performance data with additional speaker notes and a
bibliography using the Harvard referencing system. The presentation slides for the findings should
be submitted with speaker notes as one copy. You are required to make effective use of headings,
bullet points and subsections, as appropriate. Your research should be referenced using the Harvard
referencing system. The recommended word limit is 500 words, including speaker notes, although
you will not be penalized for exceeding the total word limit.

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Unit Learning Outcomes:

LO1 Discuss business processes and the mechanisms used to support business decision-
making.
LO2 Compare the tools and technologies associated with business intelligence functionality
LO3 Demonstrate the use of business intelligence tools and technologies
LO4 Discuss the impact of business intelligence tools and technologies for effective decision-
making purposes and the legal/regulatory context in which they are used

Assignment Brief and Guidance:

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 Business processes are pivotal to the operation, functionality and accomplishment of
organizational goals. As a collection or set of tasks/activities, business processes ensure that
the end goal of delivering a service or product to a customer is accomplished successfully.

Scenario:

Data and information is core to any organization and business process. The necessity of
having meaningful information is the key driver for effective decision making and problem-
solving. Business intelligence has evolved from technologies such as decision support systems
(DSS) to include tools and methods associated with data mining, data integration, data quality
and data warehousing in conjunction with other information management systems and
applications.

Suppose you are recently recruited as a Business Analyst to a leading Sri Lankan
Organisation. As your initial project, you are required to prepare a management report to
the Board of Directors including the following details.

Task 1:

Background details of the organization.

Identify and explain different business processes and supporting processes models used at the
selected organization with examples.

Explain data that have been used by the different process models given above.

Differentiation between data classification based on the selected organization in terms of

structured, semi structured and unstructured.

What are the application software used in the given process models?

Evaluate the benefits and drawbacks of using application software as a mechanism for
business processing.

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Discuss on business intelligence functionalities and the tools and techniques associated with
them using specific examples chosen from the selected organization processing.

Discuss on business intelligence functionalities and the tools and techniques associated with
them using specific examples chosen from the selected organisation

Part 2

Compare the tools and technologies associated with the business intelligence
functionalities and support available for business decision making at various levels
within the organization

 Compare the types of support available for Business Decision making at

different levels of the organizational structure

 What are the business intelligence tools commonly used in selected

organization? Justify with specific examples of the key features of business
intelligence functionality

Part 3

Design a simple business intelligence tool/application with user friendly and functional
interfaces that can perform a specific task to support problem solving or decision
making at an advanced level the selected organization.

Provide a critical review of the design in terms of how it meets a specific user or business
requirement and identify what customisation has been integrated into the design.

Task 4

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Discuss the importance and the impact of business intelligence tools and technologies that
can be used by the organization for effective decision making

Describe the legal/ regulatory issues involved in the secure exploitation of business
intelligence tools in an organization. What are the legal issues you can identify in the system designed by

Identify new Business Intelligence trends and technologies that can be further enhance the
operational activities in the selected organisational context

Evaluate how organisations could use business intelligence to extend their target audience
and make them more competitive within the market, taking security legislation into consideration

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Grading Rubric

Grading Criteria Achieved Feedback

LO1 Discuss business processes and the mechanisms

used to support business decision-making.

P1 Examine, using examples, the terms ‘Business

Process’ and ‘Supporting Processes’.
M1 Differentiate between unstructured and semi-
structured data within an organisation.
D1 Evaluate the benefits and drawbacks of using
application software as a mechanism for business
processing.
LO2 Compare the tools and technologies associated with
business intelligence functionality

P2 Compare the types of support available for business

decision-making at varying levels within an
organization.
M2 Justify, with specific examples, the key features of
business intelligence functionality.
D2 Compare and contrast a range of information
systems and technologies that can be
used to support
organisations at operational, tactical and strategic levels.
LO3 Demonstrate the use of business intelligence tools
and technologies
P3 Determine, with examples, what business
intelligence is and the tools and techniques associated
with it.

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P4 Design a business intelligence tool, application or
interface that can perform a specific task to support
problem-solving or decision-making at an advanced
level.

M3 Customise the design to ensure that it is user

friendly and has a functional interface.
D3 Provide a critical review of the design in terms of
how it meets
a specific user or business requirement and identify
what customisation has been integrated into the
design.

LO4 Discuss the impact of business intelligence tools

and technologies for effective decision-making
purposes and the legal/regulatory context in which
they are used
P5 Discuss how business intelligence tools can
contribute to effective decision-making.

P6 Explore the legal issues involved in the secure

exploitation of business intelligence tools.

M4 Conduct research to identify specific examples of

organisations that have used business intelligence tools
to enhance or improve operations

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D4 Evaluate how organisations could use business
intelligence to extend their target audience and make
them more competitive within the market, taking
security legislation into consideration.

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Table of Contents
Background of the company......................................................................................................................18
The summer institute.................................................................................................................................18
Mission..................................................................................................................................................18
Goals.....................................................................................................................................................18
Focus group.......................................................................................................................................19
Business process........................................................................................................................................19
Reasons to have well-defined business processes..................................................................................20
Business process....................................................................................................................................20
Business process classification..............................................................................................................20
Semi- Structured Data........................................................................................................................21
Unstructured data...............................................................................................................................21
Benefits and drawbacks of using application software as a mechanism for business processing...............22
Benefits of using business process software..........................................................................................22
Board or Owner Creates the Mission.....................................................................................................24
Upper Management Needs a Strategic Plan...........................................................................................24
Middle Management Accomplish Strategic Goals.................................................................................24
Key Features of any Business Intelligence Solution..................................................................................25
Task 02.....................................................................................................................................................26
Different types of information system in an organization?........................................................................26
A comparison of different kinds of Information Systems......................................................................26
Determine, with examples, what business intelligence is and the tools and techniques associated with it 28
What is business intelligence?...............................................................................................................28
Business Intelligence Techniques..........................................................................................................28
Design a business intelligence tool, application or interface that can perform a specific task to support
problem-solving or decision-making at an advanced level........................................................................30
Task 03.....................................................................................................................................................31
Provide a critical review of the design in terms of how it meets a specific user or business requirement
and identify what customization has been integrated into the design.........................................................31
Customer requirements..........................................................................................................................32
Task 04.....................................................................................................................................................33
Discuss the importance and the impact of business intelligence tools and technologies............................33

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 Impact of Business Intelligence.............................................................................................................34
Describe the legal/ regulatory issues involved in the secure exploitation of business intelligence tools in
an organization. What are the legal issues you can identify in the system designed by you?................34
Legal Issues............................................................................................................................................34
Identify new Business Intelligence trends and technologies that can be further enhance the operational
activities in the selected organizational context.........................................................................................35
Discuss how business intelligence tools can contribute to effective decision-making...............................36
References.................................................................................................................................................37

Table of Figures
Figure 01:- Business process.....................................................................................................................19
Figure 02:- Semi & Unstructured..............................................................................................................22
Figure 03:- BI tool.....................................................................................................................................29
Figure 04:- Analyze...................................................................................................................................29
Figure 05:- Tool.........................................................................................................................................31
Figure 06:- BI security Framework............................................................................................................35

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Background of the company

The summer institutes

Founded in 2008 by several teachers in the Buffalo area, Summer Institute is designed for
students interested in politics, history, international relations or sociology. Its participants have
the opportunity to listen to human rights specialists, historians and jurists as well as participate
in handicrafts, discussions and field trips - all of which motivate their students to make a
positive impact on the world. Recognized by Sea-Span and local and national education award
recipients, its alumni pursue careers in journalism, law, politics, and medicine, education and
human services.

Mission
Summer Institute is a non-partisan program designed to provide in-depth human rights
education to local high school students and teachers. Whether it is understanding the history of
genocide, contemporary genocide or human rights, the mission of the institute is to expand their
communities based on the knowledge of their students so that their communities can make a
difference between nations., And the world.

Goals
 Helping our participants acquire the knowledge and skills needed to contribute to their
communities, nation and world - especially human rights education and the prevention
of genocide.
 Cultivating the next generation of relevant citizens who are essential to the health of
our democracy and civil society.
 Our students can stand on their shoulders to repair the world by giving past and
present examples of citizen leaders.
 To empower scholars, community leaders and citizens to participate in their
communities to promote tolerance, understanding and our shared humanity.

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Focus group
They were totally focused on their clients, which are international companies in various
industries. The concept of continuous access to fully variable system services and supplies
brings customers the added value they need for their growth and success.
In 2015, the Summer Institute became a non-profit corporation in the state of New York as
well as Federal 501C3 Charitable Educational Organization. It is led by a volunteer board of
directors and a staff of local education advisors dedicated to promoting community
participation in our region, nation and world.
Since 2017 it has expanded its operations to include professional development opportunities for
learners and helps to provide state-of-the-art teacher training on the most important aspects of
our day. (Anon., n.d.)

Business process

A business process is a collection of relevant tasks that find the end of delivering a service or
product to a client. A business process is defined as a set of activities and tasks that accomplish
an organizational goal once it is completed. The process should include clearly defined inputs
and a single output. These inputs are made up of all the factors that directly (indirectly or
indirectly) contribute to the added value of a service or product. These factors can be classified
as management processes, operational processes and business processes.
(Anon., n.d.)

Figure 01:- Business process

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Reasons to have well-defined business processes
 Identify a large number of tasks that are important for your large business objectives
 Improve efficiency
 Regulating communication between individuals / functions / departments

Business process
1. Management:

Business processes that manage the performance of a system. Corporate management or

strategic management can be examples of this type. A time tracker can play a supporting role in
managing business processes.

2. Operations:

Business processes that provide the basic business of a company and provide a basic revenue
stream. The time controller in this process acts as a controller. Production, marketing and sales
operations are examples of business processes.

3. Support:

Business activities that serve the core business. For example, accounting, human resource
management, technical support. Time tool is a key tool for human resource management. In
addition, timeline software can be integrated with accounting software and technical support
services to optimize the company's business operations.

Business process classification

 Major Business Processes
 Providing business processes
 Management business processes
 Development of business processes
 Major Business Processes

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 The main business processes are as follows:
 Value-adding processes for a product manufactured by a company
 Processes that make a valuable product for external customers
 Executes the main purpose of profit
 The process is ready to pay outsourced customers
 Providing business processes

Providing business processes supports a company's core business operations and infrastructure.
The customer is unwilling to pay for such processes; they are essential for the survival of a
company. Clients who provide business processes are employees with divisions within a
company and internal clients within a company.
(Anon., 2016)

What’s The Difference between Semi-Structured and Unstructured Data?

Semi- Structured Data
Semi-structured data is data that does not conform to a data format but has some structure. It
has no fixed or rigid strategy. It does not dwell in a logical database but facilitates the analysis
of data with certain organizational features. With some process, we can store them in the
contact database.
Characteristics of semi-structured data:
 The data do not conform to a data format but have some structure.
 Data cannot be stored in rows and columns as in databases
 Semi-structured data contains tags and elements (metadata) that are used to group
data and describe how data is stored
 Similar institutions are grouped and organized into a hierarchy
 Institutions within the same group may have the same qualities or characteristics

Unstructured data
Non-structured data is information that in many ways does not conform to traditional data
formats and is generally not suitable for a mainstream contact database. Thanks to the
emergence of alternative platforms for storing and managing such data, it is becoming

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 increasingly popular in IT systems and is being used by organizations in various business
intelligence and analytics applications.
Conventional structured data, such as transaction data in financial systems and other business
applications, are adapted to a rigid format to ensure the integrity of its processing and analysis.
On the other hand, non-structured databases can be maintained in non-uniform formats, and
analytics teams need to work with all existing data that is initially invalid and not standardized.
It does as much analysis as possible. (Rose, n.d.)

Figure 02:- Semi & Unstructured

Benefits and drawbacks of using application software as a mechanism for

business processing

Benefits of using business process software

1. Lowered expensive

Reducing costs is the result of an organization's high productivity and productivity efficiency.
From the efficiency you gain by streamlining business processes, you end up with a lower
output-cost ratio. Meaning, you will receive a large grant for the same process cost or a single
grant for a lower cost.

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In fact, according to AIIMs research, companies implementing business process management
increased their investment percentage by 41 percent in the first year.

2. Ability

The deadly enemy of any business is the failure to innovate and change. In fact, that particular
thing was the grave of many businesses.
As you can guess, change is not easy. If your organization is not accustomed to changing and
adapting regularly, you will find it difficult to do so while your business is active. On the one
hand, BPM allows you to create flexible and easily customizable processes. On the other hand,
it nurtures a culture of innovation in the business, a common thing that makes a difference and
recognition within the organization, not something to fear.

3. Measurement

With business process management, you end up sizing all your processes as a measure of
efficiency. This, in conjunction with the BPM software, allows you to evaluate the efficiency of
your processes over time as well as identify potential improvements.

4. Employee Satisfaction

In most jobs, there are times when you really need to do a little work. No one really likes this -
especially for a position that requires high skills or a special place.
However, BPM allows you to automate a large amount of work, allowing your employees to
focus on tasks that are truly engaging and fun. This leads to higher employee satisfaction.

5. Mitigated Risks

The risk of human error is high in most organizations. Business process management helps to
minimize this.
By following a standardized process, your employees are less likely to make mistakes. Even if
they do, your BPM software analytics will allow you to anticipate it.
(PEARSON, n.d.)

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 Business decision-making at varying levels within a current organization
It is up to the manufacturing department to decide whether to manufacture all electrical
components or to subcontract to other companies. Similarly, the financial manager must
decide whether or not to invest in a new power plant. Again, marketing managers must
determine the right product mix for pricing and promotion: If multiple products are produced,
what should be the price range between different products? Finally, people need to make
decisions about new and different pay scales and their possible impact on current pay scales.
(Anani, n.d.)
Board or Owner Creates the Mission
Business and Management Activities Companies follow a mission - that is the reason for
engaging in business. Create an operation by the board or owners and write a mission statement
for internal and external audiences. The operation can take many different forms to be
successful. The chosen form gives a company its vision, an ideal that the business aspires to
make a reality.

Upper Management Needs a Strategic Plan

Strategic management is the process of building capabilities that enable a company to create
value for customers, shareholders and society while operating in a competitive market (Nag,
Hambrick and Chen 2006). It involves analyzing the internal and external environment of
companies to maximize resource utilization relative to objectives (Broker 1980). Strategic
management depends on the size of the organization and its ability to change the business
environment of the organization.
(Anon., n.d.)

Middle Management Accomplish Strategic Goals

Once top management has determined the overall direction of the company, central
management has the choice of small strategic goals to achieve strategic goals. Middle
managers create more detailed strategic plans than strategic ones. Strategies often focus on a
particular task or department, such as production, and can improve measurable efficiency or
quality for a possible purpose.

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Key Features of any Business Intelligence Solution

1) Execute dashboard

Business intelligence dashboards allow C-level and other top executives to get a bird's eye view
of their business, identify their strengths and weaknesses in real time, and release traditional
manual reporting.
Location intelligence
Spatial intelligence is concerned with identifying trends and relationships that people and
technology use to visualize spatial data. Spatial intelligence is built on the Geographic
Information Systems (GIS) tools and the intelligence that uses the data is available. The first
recorded example of local intelligence was the success of John Snow in London in 1854.
Spreading and reducing cholera by mapping the overlap event area with a specialized water
pump map.

2) What if analyses

The “what if” analysis allows businesses to assess the potential impact of a critical business
decision before actually making a decision. Using existing data, users can devise strategies to
achieve business objectives and avoid the usual "hit and miss" approach. This helps
management with the right strategic plans.

3) Meta data layer

The metadata layer facilitates recording and eliminates the need for encryption and SQL,
allowing users and document writers to view and access information in simple business
language. Users interact with data at the meta-data level without realizing the underlying data
or database complexities

4) Interactive reports

Interactive reporting helps users translate data into knowledge. They allow users to better
understand the analysis contained in the reports and make better decisions based on the data in
those reports. (Team, n.d.)

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Task 02

Different types of information system in an organization?

Successful organizations with big and small stimuli to help manage business activities and
make decisions. They use information systems to collect and process data according to the
needs of the analyst, manager or business owner. Businesses operate more efficiently by
using different information systems to interact with customers and partners, reduce costs and
generate revenue.

A comparison of different kinds of Information Systems

1) Optional management level

The level of operation is concerned with the day-to-day business transactions of the
organization. Examples of users at this management level include cashiers, bankers, hospital
nurses, and customer service staff at the point of sale. Users at this level make structural
decisions. This means that they have defined the rules that guide their decision making.

2) Tactical management level

These organizational levels are dominated by mid-level managers, department heads,

supervisors and others. Users at this level usually monitor users' activities at the Operations
Management level. Tactical users make semi-structured decisions. Decisions are based on
partially based guidelines and judgment calls. For example, a tactical manager may examine a
customer's credit limit and payment history and decide to make an exception to increase the
credit limit for a specific customer. This decision is partly structured because the strategic
manager must use existing information to identify a payment history and a higher percentage of
contributions that benefit the company.

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 3) Strategic management level

This is the senior level of an organization. Users at this level make non-structural decisions.
Senior level managers are concerned about the long-term planning of the organization. They
use information from strategic managers and external data to guide them in making non-
structural decisions.

4) Transaction processing system

This method is very important for the smooth functioning of an organization. The purpose of
this type of system is to capture all transactional data between the organization and its external
and internal customers. Typically, this transaction-level data is stored in a contact database in a
pre-formatted manner for further action in the future. TPS is one of the most widely used
information systems, as it provides management with the flexibility to store data and retrieve
data at a later date using a query facility.

5) Decision supporting system

Critical support systems are used by Jayesh senior management to make extraordinary
decisions. Decision-making support systems use input from internal systems (transaction
processing systems and management information systems) and external systems.

6) Management information system

Strategic managers use Management Information Systems (MIS) to monitor the organization's
current performance. The output of a transaction processing system is used as input to a
management information system. Analyzes MIS system input with a standard algorithm that
adds, compares, and summarizes product results to product reports used by strategic managers
to monitor, control, and predict future performance.
(Anon., n.d.)

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 Determine, with examples, what business intelligence is and the tools and
techniques associated with it

What is business intelligence?

Business Intelligence (BI) is a process of data analysis and technical information based on
executive information that enables executives, managers and workers to make informed
business decisions. As part of the BI process, organizations collect data from internal IT
systems and external sources, prepare it for analysis, execute queries against data, and create
visualizations, create BI dashboards and reports, and determine business operations for
business users. Analysis of counter results. To supply - design and strategic planning.

The ultimate goal of BI initiatives is to make better business decisions that will enable
companies to increase revenue, increase operational efficiency, and gain competitive advantage
over business rivals. To achieve that goal, BI combines analytics, data management and
reporting tools and various methods for data management and analysis.
(Rose, n.d.)

Business Intelligence Techniques

1. Analysis

Analysis is a business intelligence technology that involves studying existing data to gain
a meaningful understanding and grasp of trends. This is a popular BI technology because it
allows businesses to gain a deeper understanding of the data they have and gain value with
data-based decisions.

2. Predictive modeling

Predictive modeling is a BI technology that uses statistical strategies to create models that
can be used to predict probabilities and trends. With projection formatting, the value of a
specific data item as well as the properties used in multitasking models can be predicted.

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Figure 03:- BI tool

Figure 04:- Analyze

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Design a business intelligence tool, application or interface that can perform a specific
task to support problem-solving or decision-making at an advanced level.

All businesses operate on data - information that the company generates from many internal
and external sources. These data channels serve as an eye opener for executives and
provide them with analytical information on what is going on with the business and the
market.
Accordingly, any misunderstanding, inaccuracy or lack of information can lead to a distorted
view of the market situation as well as internal operations - and then bad decisions.
BI considers methods and tools for converting non-structured datasets into easily
understandable records or information dashboards. The main objective of BI is to provide an
active business understanding and support in decision making based on data.

Customize the design to ensure that it is user friendly and has a functional interface

Implement the end-user interface: reporting tools and dashboards

Formed into digestible, thematically related chunks of information in Online Analytical
Processing cubes or data marts, the data is finally presented via a user interface of BI tools.
That is where descriptive analysis brings its value to the end user. Modern BI tools offer
several ways to present the required data. In the past, business intelligence could produce only
static reports, based on future and past events. Today, BI is capable of producing interactive
dashboards

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 Figure 05:- Tool

Task 03

Provide a critical review of the design in terms of how it meets a specific user or business
requirement and identify what customization has been integrated into the design

1. Identify Key Stakeholders

Now we have answered the question: What is a partner? The next step is to answer the question
of using this knowledge: Who is a partner? The answer to this question lies in the process of
identifying stakeholders. Stakeholder identification is the process used to identify all
stakeholders for a project. It is important to understand that not all parties have the same impact
or impact on a project and they do not affect it in the same way. There are many ways to
identify stakeholders for a project; however, it must be done systematically and rationally to
ensure that the parties do not easily avoid it. This can be done by organizing stakeholders,
geographically or by associating with different project stages or options.

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 2. Stakeholder analysis

The stakeholder analytical process requires a close look at gathering in-depth information to
understand the impact, involvement, communication needs and preferences of each
stakeholder. Is this partner organized? Are they a joint organization? Do they support this
project? Or do they criticize it? How powerful or powerful are they? Would they like to be
notified by phone or email? how often? What is the interest of this stakeholder in this project?
These are the questions that need to be answered to provide a complete analysis. Usually a
table or table is used with one of the parties' names per row and a list of column headings that
address the types of questions asked above.

3. Stakeholder management

Stakeholder management is the use of all the information you gather and the development of a
strategy for managing stakeholders. No matter how much you plan for a project, no matter how
much money you invest, a project can fail due to poor stakeholder management. It is a key
component of the implementation and completion of a successful project. A large part of
stakeholder management focuses on communication.
The key to stakeholder management is to understand what information is needed and when and
how often they need it. There are stakeholders who support the project and those who oppose it
or present obstacles to the success of the project. Your stakeholder management strategy should
focus on maintaining the support of those who are in favor of the project and overcoming
opponents or at least minimizing the risks they may present.
(mng, n.d.)

Customer requirements
Customers have needs and requirements. Customer Needs Confirms the relationship between
the company and the customer (Example: I want (or need) iPad needs are features that
determine whether a customer is happy, etc. should be fast.)
Light weight, long battery life and other requirements. Here we are talking about things that
you can measure on a continuous scale, even with Six Sigma. You can measure user-
friendliness by the alcohol scale. You can measure downloads / uploads in megabits per

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 second. The iPad lightness is an unchanging feature and is not something you really need to
measure to improve it.
(Staff, 2013)

Task 04

Discuss the importance and the impact of business intelligence tools and
technologies

Business intelligence has become an important resource for all companies looking to reach the
next level. What is business intelligence? Business Intelligence (BI) is a technology-based
process for analyzing data and presenting action information to help executives, managers and
other corporate end users make informed business decisions. It consists of strategies and
technologies used by enterprises to analyze data in business information.
 Customer satisfaction

Customer satisfaction is the extent to which a product or service provided by a company meets
the expectations of the customer. In other words, customer satisfaction is how satisfied a
customer is after doing business with a company. Customer satisfaction can measure not only
how happy the customer is in dealing with the business, but also their overall experience with
the company.
 Better investment

While not a groundbreaking contribution to the genre, Defense Investment impresses with its
straightforward tough-guy style. When interest rates fall, securities investments offer lower
returns. This situation can lead people to riskier investments to get higher returns.
 Better ROI

In the traditional sense of the word, the return on investment is exactly what it looks like. It is
the return on investment that investors expect. Parametric has been used for many years to
analyze how profitable an investment is.
Many businesses around the world use ROIs to analyze the efficiency of an investment over
time and to understand whether the strategy behind the decision is effective. (Pramod, n.d.)

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Impact of Business Intelligence
 Executive distrust

It can be difficult for everyone in top management to opt out of BI activation. Many
organizations have embraced some form of BI and effectively manipulated the database, but
analytics is still a field that many top executives distrust, and trust must be built to effectively
stimulate data analysis.
 Poor cooperation

Failure to achieve team action across departments can be an obstacle to evaluating and
implementing analytically based initiatives. Business and IT executives need to be
synchronized to make an analytical strategy a success.
 Slow Information Maturity

BI implementation often fails due to low quality of available data. A maturity

assessment should always be performed on the company information
architecture and data sources based on analytical requirements. Transactional,
aggregated, and operational information should be scored for quality, and the
existing integration infrastructure’s ability to support new sources and data
feed should be evaluated. The time required to acquire, clean, and analyze
new data must be built into the adjustment period

Describe the legal/ regulatory issues involved in the secure exploitation of business
intelligence tools in an organization. What are the legal issues you can identify in the
system designed by you?

Legal Issues
Business Intelligence Units Legal Issues Security Exploitation Tools These business intelligence
tools may have business intelligence tools used to make effective decisions as well as for
certain legal issues. Since everything is digital, the tools used are also some kind of software.
Therefore, the software that can be used should use analytical data that can be done by one
authorized person. These things are very important and should be kept safe.

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 Figure 06:- BI security Framework

Identify new Business Intelligence trends and technologies that can be further enhance the
operational activities in the selected organizational context

Automation
According to Gartner, by 2020 it will be possible to automate more than 40% of all data-related
activities, resulting in better profits. This is in line with what is happening in the field as BI
traders are trying to automate a large part of the analytical procedures. At the same time, as
more and more business BIs realize their value, the demand for data science scientists and data
analysts is growing exponentially.

AI
From Siri to self-driving cars, artificial intelligence (AI) is advancing rapidly. Science fiction
often depicts humanoid robots as AI, and AI can include anything from Google search
algorithms to IBM's Watson to automated weapons. Today, artificial intelligence, properly
known as narrow AI (or weak AI), is designed to perform a narrow function (e.g., face
recognition or Internet search only or driving a car). However, the long-term goal of many
researchers is to create general AI (AGI or robust AI). Narrow AI can overwhelm humans for
a
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 specific task, such as narrow play or solving equations, and AGI surpasses humans in every
cognitive function.

Data governance
Data governance (DG) is the process of managing the availability, usability, integrity and
security of the data in enterprise systems, based on internal data standards and policies that also
control data usage. Effective data governance ensures that data is consistent and trustworthy
and doesn't get misused. It's increasingly critical as organizations face new data privacy
regulations and rely more and more on data analytics to help optimize operations and drive
business decision-making. (rose, n.d.)

Discuss how business intelligence tools can contribute to effective decision-making.

Business intelligence helps to absorb large amounts of non-structured data and convert it into
functional information. This dynamic information provides a critical understanding of customer
behavior, their tastes and online shopping experiences. Everyday contact centers handle
thousands of customer transactions. . This information is largely used except when assessed for
quality assurance purposes.
Business intelligence can equip companies with rich data resources to help them achieve their
business goals and objectives by guiding them to timely strategic decisions. Interacting with
clients in the form of voice calls, chat interactions, emails, etc. Business Intelligence Gathering
groups can thoroughly analyze to shed light on areas such as customer preferences; Consumer
tastes; Technical difficulties faced by consumers; Customer feedback on promotions; Website
Internet Experience Customer Experience.

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References

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