ACTIVIDAD DE APRENDIZAJE 1

EVIDENCIA 1:
TALLER Summary “Approach to diagnostics of marketing complex of
industrial enterprise”

Nombre:
Anggy Daneisy David Benavides

Instructor:

LUISA FERNANDA ARIAS ESPINOSA

Programa de formación:
Tecnólogo en Negociación Internacional

SERVICIO NACIONAL DE APRENDIZAJE (SENA)

NARIÑO
 NEGOCIACION INTERNACIONAL
POLICARPA
JUNIO 2017

APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF INDUSTRIAL

ENTERPRISE

Tatiana Maksimova, Elena Shapran Volodymyr Dal East-Ukrainian National University, Lugansk,
Ukraine
The development of the economic system in Ukraine and competition relations between its
subjects needs the decision of tasks, among which the question of diagnostics of enterprise’s
marketing activity occupies the special place. Its basic content is an estimation of the state of
economic subjects in the conditions of incomplete information with the purpose of exposure of
problems and perspective directions of their decision, and also consequences of acceptance of
current administrative decisions. There are a few scientific works of domestic scientists, devoted
to this problem. Fewness of such researches does not allow talking about the presence of the
unique approach to diagnostic activity of enterprise. Actuality of this question is confirmed also by
the fact that the determination of current status of subject of economic activity depends on
working of plan package, recommendations, and procedures, directed on the improvement of this
state or warning of unfortunate events for its functioning. Especially it concerns to diagnostics of
marketing complex of enterprise, concrete content of which is, in particular, the authentication of
the real state and properties of analysable object, that is the marketing complex; exposure of
changes in consisting of object of the sentinel measuring; establishment of basic factors, which
caused these changes, and accounts of their influence; development of recommendations in
relation to the improvement of this state.
 SUMMARY OF READING APPROACH TO DIAGNOSTICS OF MARKETING
COMPLEX OF INDUSTRIAL ENTERPRISE

There are some scientific papers of national scientists dedicated to this problem.
Especially the problems of diagnosis of the complex of commercialization of the
company, whose specific content is, in particular, the authentication of the real
state and the properties of the analysable object, that is to say, the complex of
commercialization; Exposure of changes in consistent object of sentinel
measurement; Establishments of the basic factors that caused these changes, and
accounts for their influence; Development of recommendations regarding the
improvement of this state.

TRANSLATION
Hay algunos trabajos científicos de científicos nacionales, dedicado a este
problema. Especialmente a los problemas de diagnóstico del complejo de
comercialización de la empresa, cuyo contenido concreto es, en particular, la
autenticación del estado real y las propiedades del objeto analizable, es decir, el
complejo de comercialización; exposición de cambios en consistente de objeto de
la medición centinela; establecimientos de los factores básicos, que causaron
estos cambios, y cuentas de su influencia; desarrollo de recomendaciones en
relación con la mejora de este estado.