T24 GSM Mobile Service Launched in Mumbai & Rest of Maharashtra

 Targets 10 million customers from innovative telecom venture in three years

 Strategic alliance brings the unique marketing concept of ‘Retailer-Telco Partnership’ to Mumbai and
Maharashtra—for the first time, ever

 T24 service now available in 18 circles, across 310 stores in 76 cities

 Innovative and First-of-its-kind value propositions—‘Shop More, Talk More’ and ‘Talk More, Shop
More’—now available to customers in Mumbai and Rest of Maharashtra

Mumbai, 10 March 2011: After the successful launch of the T24 GSM mobile service across 16 telecom
circles in the country, Tata Teleservices Limited, India’s youngest and fastest-growing pan-India dual-
technology telecom operator, and retail giant Future Group today announced the launch of mobile
telephony services on the GSM platform in the Mumbai and Rest of Maharashtra telecom Circles. T24
services are already up and running in Andhra Pradesh, Karnataka, Gujarat, West Bengal, Jharkhand,
Chhatisgarh, Orissa, Punjab, Haryana, Rajasthan, Uttar Pradesh, Tamil Nadu, Kerala and Madhya
Pradesh—and have received heady response.

The Brand T24, a joint venture between Future Group and Tata Teleservices Limited was unveiled after
signing a strategic alliance in February 2010 -while the first telecom Circle to go live with the services
was Andhra Pradesh, in June 2010.

“Shopping and talking on our mobile phones are among the two favorite activities for all of us in India.
With T24, we have been able to develop a unique customer value proposition that combines these
interests of the inspirational Indian. Customers will get shopping benefits for talking and talk-time
benefits each time they shop,” Mr Kishore Biyani, Group CEO, Future Group, said. “We believe that
with our partners, Tata Teleservices Limited, we have been able to develop a differentiated offering in
the crowded telecom space and also increase the loyalty we enjoy among the millions of customers who
patronize our stores. We aim to increase our base to 10 million loyal customers over the next three
years,” he added.

“This is a unique marketing alliance between a retailer and a telecom operator in India and offers us
direct access to millions of Future Group customers through its widespread retail presence across
India,” Mr Deepak Gulati, Executive President, Mobility Business Division, Tata Teleservices
Limited, said. “Going by the tremendous response that we have received since our first circle launch
nine months ago, we have now set ourselves a target of achieving a subscriber base of 10 million happy
customers in the next three years. This is a compelling offering from the House of Tatas, in keeping with
our stated objective of constantly innovating to redefine the telecom experience in the country,” he
added.

In addition, customers will be rewarded with free talk-time for every purchase above Rs 350 made at any
of the Future Group shopping outlets. For example, a T24 customer buying products worth Rs 3,001 at
Pantaloons or Central will stand to gain Rs 150 worth of free talk-time. Also, a customer spending Rs
2,001 in Big Bazaar will gain Rs 84 worth of free talk-time for every purchase. Plans will keep evolving to
offer ever-more attractive options to the customer.

T24 mobile telephony service has been progressively rolled out across the country over the last many
months, through Future Group’s retail networks in over 76 cities and 65 rural destinations. Customers
visiting Future Group retail chains like Big Bazaar, Food Bazaar, Pantaloons, Central, Brand Factory,
Home Town, eZone & Aadhar, among others, will be offered this exclusive mobile connection and tariff
plan, wherein they will get free talk-time based on their purchase at these stores. Customers will be
provided the facility of recharging their T24 mobile at these stores and also at any Tata DOCOMO
retailer. Customers will also be rewarded with special deals and promotions at Future Group retail outlets
every time they buy paid recharge. Future Group retail chains attracted over 250 million customer
footfalls in 2009-10.

About Future Group

Future Group, led by its founder and Group CEO, Mr Kishore Biyani, is one of India’s leading business
houses with multiple businesses spanning across the consumption space. While retail forms the core
 business activity of Future Group, group subsidiaries are present in consumer finance, insurance, brand
development, retail real estate development, retail media, logistics and information technology. The
group’s retail businesses operate around 17 million square feet of retail space in 76 cities and towns and
65 rural locations across India. As of February 2011, the group operates, 147 Big Bazaar stores, 198
Food Bazaar stores, 52 Pantaloons Fresh Fashion stores and 16 Central stores. The group’s speciality
retail formats include, sportswear retailer, Planet Sports, electronics retailer eZone, home improvement
chain Home Town and rural retail chain Aadhaar, among others. It also operates popular shopping
portalwww.futurebazaar.com

About Tata Teleservices Limited

Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all
of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under the brands Tata
Indicom, Tata DOCOMO, Tata Photon, Tata Walky and Virgin Mobile India, and operates its wireless networks on both the
CDMA and GSM technology platforms. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited,
operates in more than 450,000 towns and villages across the country, serving over 88 million subscribers. After its
collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices has so far launched 2G GSM services under
the TATA DOCOMO brand name in all the 18 telecom Circles where it received spectrum from the Government of India.
Tata Teleservices Limited also has become the first Indian private operator to launch 3G services in India under the brand
name Tata DOCOMO, with its recent launch in all the nine telecom Circles where it won the 3G license. In association with
its partner NTT DOCOMO, the Company finds itself suitably positioned to leverage this first-lover advantage. The company
has also launched a new brand on the GSM platform-T24-in partnership with Indian retail giant Future Group. TTSL’s
bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and wire line
services.