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Department of Education: Republic of The Philippines
Department of Education: Republic of The Philippines
Department of Education
Learning Competency:
The learners
• identify the different market trends on product;
• enumerate the customer’s preference of products;
• classify the types/sources of innovative finishing materials; and
• apply the processes in enhancing/decorating finished products. (TLE6-
IA- Ob-3)
Context:
One of the steps to ensure the success of the products is marketing. Product
marketing is the set of activities one should be aware in order to know more about the
products that made of bamboo, wood and metal.
• Products are in the form of home furnishings, table tops, jewelry, decorative
accessories, home accents, kitchen and garden decors. Customers buying craft
vary generally from tourists, collectors, business people, artists or artisans,
people attending conferences and many others.
• To have marketable and saleable products, artisans/artists and manufacturers
must know their consumers and their preferences in terms of color, style, size,
and quantity. It is also helpful to know their interests and needs. They must be
creative, and adopt new design trends for their products to be competitive in the
market.
• Craft artisans and entrepreneurs must adopt new marketing strategies to reach
their consumers. Specific selling strategies to reach their consumers. Specific
selling strategies include focusing on customer service such as offering free
delivery, repair and retouch services, and special promotions. It is important
first to make a study of the business and the industry. Analysis of the strengths,
Aside from conducting a survey for the latest trends and customers’ preferences of
finished products, you must also know the types or sources of innovative finishing
materials, accessories, and designs that you can apply to your products.
These materials are used to beautify, decorate, and improve the quality of finished
products.
• 1. Finishing materials that are used to smoothen the products before decorating.
Example varnish
• 2. Colored paper twines and ribbon cloth are used in decorating and wrapping
products.
• 3. Beads and charms are small accessories of different colors used to make
products attractive.
• 4. Abaca and sinamay fibers are paper-thin locally made materials used for
wrapping or packaging purposes.
There are processes and treatments done on some materials before making them
into articles.
2. Bleaching
Bleaching is the process of whitening or removing the color by sunlight exposure,
air ventilation or by the use of chemical solutions.
4. Pyrography
Pyrography is the process of burning designs of bamboo with hot wire. The
electric soldering iron is considered the best tool in pyrography.
ACTIVITY 1
Directions: Match Column A with Column B. Write the letter of the correct answer.
ACTIVITY 2
Directions: Identify the types of innovative finishing materials, accessories and designs.
ACTIVITY 3
Directions: Arrange the jumbled letters of fundamental processes in handicrafts.