DISHA COLLEGE OF MANAGEMENT AND TECHNOLOGY

SUBJECT NAME: MARKETING MANAGEMENT (2.3)

Full Marks – 40
Time : 2 hours for writing and 15 mins for scan and upload the answer script at the
given time. After the given time no answer script will be considered.

Answer the following question .

1. State five alternative Marketing Concepts. Differentiate between Societal

Concept and Marketing Concept.
(OR)
What is marketing mix? Explain marketing mix elements. Also enlist factors
affecting marketing mix decisions.

2. Explain meaning of market segmentation. Explain demographic and

psychological bases for market segmentation.
(OR)
What is market targeting? Explain its procedure and tools?

3. “Strict classification between consumer products and industrial products is

not possible”. Comment the statement. Also write a note on classification
of products.
(OR)
Explain importance of packaging for the product.

4. Discuss internal and external factors affecting pricing decisions.

(OR)
Explain with example:
a) Cost-plus pricing method
b) Break-even pricing method