INTRODUCTION

Godrej Group is one of the most respected business groups in India.

Godrej was derived from Gudrez-the name of an important tribe in IranNow
headquarters of Godrej is in Mumbai(india).
The Godrej Group was established in 1897. Its f o u n d e r , M r . A r d e s h i r
G o d r e j , w a s a s t a u n c h nationalist and believed that India cannot win
freedom unless it is economically self-reliant. Beginning with security
equipment and soaps, the group diversified into a wide variety of consumer
goods and services.
The group has diverse business interests ranging f r o m e n g i n e e r i n g t o
p e r s o n a l c a r e p r o d u c t s . Companies operating under the Godrej Group
are involved in a host of businesses - from locks and safes to typewriters and
word processors, from refrigerators and furniture to machine tools and
process equipment, from engineering workstations to cosmetics and detergents,
from edible oils and chemicals to agro products. Godrej Group is also well-
known for its philosophy and initiation of labour reforms.

HISTORY
The Company celebrated its centenary in 1997. In 1897 a young man named
Ardeshir Godrej gave up law and turned to lock making. Ardeshir went on to
make safes and security equipment of the highest order, and then stunned the
world by creating toilet soap from vegetable oil.
His brother Pirojsha Godrej carried Ardeshir's dream forward, leading
Godrej towards becoming a vibrant, multi-business enterprise. Pirojsha laid
the foundation for the sprawling industrial garden township (ISO 14001-certified)
now called Pirojshanagar in the suburbs of Mumbai. Godrej touches the
lives of millions of Indians every day. To them, it is a symbol of enduring
ideals in a changing world.
The word Godrej etched into the metal of his locks stood for trust, security
and reliability. The name Godrej is today locked away in the mind of
every Indian as a symbol of responsible entrepreneurism, self reliance
through industry and prosperity from indigenous resources. It started off with
locks and then a stunned world looked up in awe when Godrej made
soaps from vegetable oils. What started as dream has become a movement.
From hi-tech engineering solutions, futuristic security and entry systems to a
wide range of consumer and personal products, Godrej, touches the lives of
millions of Indians every day. Today Godrej is the bridge between the
future and in hundred years of history. It is a living code of ethics for Indian
industry as it races into the forefront of global dominance.
Godrej has legacy of 111 years is a story of success, achievements,
development & change, a story of a family committed to the nation. Godrej is
a highly respected brand and besides it's high quality products, is known
for it's business ethics. The brand Godrej has a tremendous recall in India, a n d
i s g a i n i n g f a s t a c c e s s i n t h e International markets. Besides
manufacturing set up in India, we also have manufacturing facilities in
Singapore, Malaysia, Vietnam, Oman and a marketing office out of UAE.
 PRODUCT LINE OF GODREJ
Godrej products range encompasses a wide range of products to suit homes,
offices, educational institutions & industrial requirements.
To name a few:
 Educational furniture : School desks, steel tables for teachers, chairs for
teachers, library stacks, training room chairs, book case s.
 Steel furniture - Cupboards, Lockers, filing cabinets, sliding door units,
tambour door units.
 Office furniture : Chairs, desks, partitions, work stations.
 Security equipment : S a f e s , f i r e r e s i s t i n g filing cabinets, strong room
doors, fire safes, d a t a s a f e s , f i r e d o o r s , s t e e l d o o r s .
 Typewriters : Godrej are the world's second largest manufacturer of
manual typewriters, which can be offered in several languages
including Arabic, Pashtu, French, Spanish, and Russian etc.
 Warehousing solutions : Material handling equipment, shelving and racking,
metal shelves
 Locks : Wide range locks covering mortise, pad locks, night latches, door
closers Appliances: Water Purifiers, Refrigerators, Air conditioners and
WashingMachines. Godrej has manufacturing bas e in M umbai,
Chandigarh, Chennai & Goa.

BUSINESS PROFILE
MAJOR COMPANIES OF GODREJ GROUP : 
1. Godrej & Boyce Mfg.Co.Ltd 
2. Godrej Industries Ltd
3. Godrej Infotech Ltd 
4. Godrej Commodities Ltd 
5. Godrej SDN.BHD 
6. Godrej PTE.Ltd.

MAJOR SUBSIDIARIES OF GODREJ INDUSTRIES LTD . 

1. Godrej Agrovet Ltd 
2. Goldmohur Foods & Feeds Ltd 
3. Godrej Properties Ltd 
4. Godrej Hicare Ltd 
5. Godrej International Ltd
6. Godrej Global Mid East FZE

VISION
GODREJ IN EVERY HOME AND WORK PLACE
THE CHOICE FOR HOME AND WORK SPACE SOLUTION

MISSION
Godrej Mission is to operate in existing and new businesses which capitalize
on the Godrej brand and corporate image of reliability and integrity. Godrej
objective is to delight our customer both in India and abroad. W e s h a l l
a c h i e v e t h i s o b j e c t i v e t h r o u g h continuous improvement in quality, cost
and customer service. We shall strive for excellence by nurturing, developing
and empowering our employees and suppliers. W e s h a l l e n c o u r a g e a n
o p e n a t m o s p h e r e , conducive to learning and team work.

VALUES
 Commitment to Quality 
 Customer Orientation 
 Dedication & Commitment 
 Discipline 
 Honesty & Integrity 
 Learning Organisation 
 Openness & Transparency 
 Respect/Care & Concern for People 
 Teamwork Trust

MILESTONES

Here is a quick preview of the various milestones they have crossed in the
past 111 years.
1923 - MANUFACTURES FIRST STEEL CUPBOARD & FILLING CABENIT.
1963 - INTRODUCES “STORWEL” BRAND FOR STEEL CUPBOARDS. 
1984 - STARTS MANUFACTURE OF OPEN PLAN OFFICE SYSTEM
(OPOS). 1995 - FURNITURE BUSINESS OBTAINS ISO 9001
CERTIFICATION. 
1996 - STORWEL BUSINESS OBTAINS ISO 9001 CERTIFICATION. 
1997 - LAUNCHES NEW CUPBOARD (CENTURION) TO CELEBRATE
GODREJ CENTENARY. 
1998 - FURNITURE BUSINESS OBTAINS ISO 14001 CERTIFICATION. 
1998 - STORWEL BUSINESS OBTAINS ISO 14001 CERTIFICATION. 
2000 - INTRODUCES THE HOME FURNITURE RANGE. 
2000 - FORAYS INTO “INTERIORS” BUISNESS.
2001 - MANUFACTURES 13000 CUPBOARDS FOR UNICEF TO SUPPORT
 CYCLONE HIT ORISSA.
2001 - LAUNCHES” I_SPACE”_CHILDRENS FURNITURE.
2002 - LAUNCHES THE GODREJ PERFECT HOME BRAND. 
2003 - FURNITURE & INTERIORS GROUP,(AFTER AMULGAMATION OF 
STORWEL & FURNITURE BUISNESS) OBTAINS ISO 9001-2000 
CERTIFICATION.

AWARDS AND RECOGNITIONS

 2006 - Lalji Mehrotra Foundation Award for Excellence, c o n f e r r e d b y
N a t i o n a l S o c i e t y f o r E q u a l Opportunities for the Handicapped and the
Great Son of India Award given to Sohrab Godrej by N ational Convention
f or protection of India’s Resources and Environment.
 2005 - BHNS Green Governance Award for the Category – Conservation &
Restoration of Habitat to Godrej & Boyce Mfg. Co. Ltd.
 2003 - Economic Times corporate Excellence Award for Corporate
Citizenship.
 1994 - Nisarga mitra Award from Rotary Club of Bombay, Virkholi for
Environmental Conservation.
 1991 - Indira Gandhi Paryavaran Puraskar, awarded to Sohrabji Godrej.
 1989 - Institutional Economic Studies Lok Shree Award for Social
Commitment towards the society.

Competitors V/s Marketing

The unorganised market constitutes about 80% of the furniture market in
India. Quite a few brands compete for a share in the remaining 20% of
branded furniture market. The advertising efforts of the other brands indirectly
benefited Godrej.
Advertisements created awareness about branded furniture. And, speaking
of brands, Godrej was the trusted name when it came to furniture in India.

MARKET SCENARIO -
 Rapid changes in lifestyle and living standards both in metro and small town
 Biggest Demographic change-Nuclear families 
 Service Industry Growth including IT & ITES 
 Image conscientious 
 Need for products & solutions which will create distinctive but beautiful
Homes & Offices. 
 Decor conscious

GODREJ - PATH AHEAD

a. Continue “Discipline Diversification”
b. Corporate showrooms
c. Stadium furniture 
d. Healthcare Furniture 
e. Hospitality 
f. Multi – Location Manufacturing 
g. Global Collaboration 
h. Design 
i. Manufacturing Sourcing 
j. Expand Market for home products by redefining price points

Godrej - RESULTS Ahead

o Growth Rates up from 25% to 33%
o Market Share to increase by 10%
o B usiness volume to cross Rs .15000 million by 2010

BUSINESS PHILOSOPHY- Enable people to be more comfortable and

joyous in both, their personal & professional lives providing ergonomic &
Aesthetic , v a l u e f o r m o n e y Furniture, interio products & Services.
 Interio division
Furniture and interio group was established in 2003 with the amalgamation of
Store well and furniture business and is one of the largest business groups of
Godrej & Boyce .Furniture and interio group has a w h o l e r a n g e o f h o m e
f u r n i t u r e a s w e l l a s institutional furniture ranging from bedroom and
dining sets ,kitchens, kids furniture, desks, seating systems open plan
office systems, storage systems, etc. Also has diversified areas like lab
engineering solutions, Marine furniture, interiors, carpets etc.
The FIG team works with a passion of grow ing at the grow th rates far in
exces s of industry norms, diversifying to add product lines, which enable it to
be a total solutions provider in its lines of business and be a market leader in
each and every product line of its portfolio.
Customer delight, respect for all and innovation are the key prime drivers for
the division. The FIG team works with the passion of making Godrej-“The
choice for Home and Work Spaces”.
In 2006, Godrej & Boyce Mfg. Co. Ltd . Unveiled 'Godrej Interio', to provide
complete solutions for h o m e s , o f f i c e s a n d s p e c i a l p r o j e c t s .
G o d r e j Furniture and Interiors Group has unified its home, office and special
projects business lines, to offer stylish and aesthetically designed furniture
under the Godrej Interio Brand.
At the launch of Godrej Interio, Godrej & Boyce Mfg. Co. Chairman & MD
Jamshyd Godrej said, "Godrej Interio is an amalgamation of time-tested
values of quality and trust of Godrej and a contemporary outlook to
business.
Along with the new image, we are offering a complete array of expertly
designed home and office solutions, which we are sure will delight home
and corporate buyers.
Our endeavour is to give I n d i a n c o n s u m e r s g l o b a l q u a l i t y p r o d u c t s a t
affordable prices." Godrej offers the Interio range of furniture solutions in
wood, metal, composite materials, with specially designed software for online
project tracking.
Interio carries the expertise of design houses from Italy, France and India,
coupled with strong Godrej R&D. In the B2B segments, Godrej Interio offers a
wide variety of products for offices, laboratories, education institutes as
well as complete solutions including desks, chairs, modular furniture, carpets and
interiors.
The range of home solutions includes products for the drawing room, bed room,
children's room and kitchen.
The range also includes special projects like labs, schools and auditoriums
and even the most specialized solutions for the Navy Godrej Interio COO
Anil Mathur added, "Godrej Interio is the result of deep understanding
of consumers about their lifestyle and desires.
The Godrej Interio range of products will be available across India through 42
Company managed Godrej Life space stores and a Network of 800 Godrej
Interio Channel Partners."
An official statement issued by the company states that the turnover for the
division for the last year stands at Rs. 600 crores.
Targeting a growth of 33 per cent, huge investments are being made in the
business.
This includes investment to the extent of up to Rs. 100 Crores in
technology and brand building.
As the result of added investments, and aggressive marketing strategy, the
turnover for 2006-07 is targeted at Rs. 800 Crores and the Division plans
to reach a sales turnover of Rs. 1500 crores by 2010.
It also plans to increase focus on niche segments like Stadium Furniture,
Health and Hospitality Furniture and Corporate Showrooms.
Exports are expected to grow from the present 5 per cent to 15 per cent in the
near future.

STORAGE SOLUTIONS
Godrej offers various storage products; 
 Filling Cabinets 
 Compact mobile storage 
 Lockers 
 Bookcases 
 Tambour & sliding door units 
 Periodical display racks

SEATING SOLUTIONS
Godrej has a large range of seating products. All chairs are designed considering
following data; 
1. Anthropometrics data 
2. Job profile 
3. The surrounding work environment

Chair has two components;

A) Super structure 
Seat & back 
Arm rest
B) Under structure 
Revolving type 
Fixed type

MODULAR SOLUTIONS FOR OFFICE

Modular furniture’s come in breakdown or knockdown format which means that
the whole furniture system say a work station is broken down into several
parts which can be broken down into several parts which can again be
assembled as per the needs of the client, space allocation, design of office
e.t.c. i.e. customers of modular furniture’s can customize the product.
Godrej & Boyce MFG Co. LTD was the pioneer in introducing the
concept of Modular furniture in India in 1982 but it did not go ahead with it
as the market demand for such modern age equipment was low.
But in the past few years, with the growth of IT and Services industry in India,
a massive boom in the demand for such modular furniture increased at
tremendous pace because of the concept of teamwork, groups.
 BRAND PHILOSPHY
A new era in interior solutions beckons. And who better than Godrej to script
new beginnings!!
Years of understanding consumer needs, through R&D and matchles s
expertise means our products –home furniture, office furniture and
special project furniture –are world-class and evolving with time.
This phenomenal drive to think new is ably backed by exclusive showrooms
and dealer outlets across India.
The changing customer, competitive environment and respect for big brands
call for a younger &modern face of Godrej.
Hence GODREJ INTERIO. A perfect amalgamation of time tested values and
contemporary outlook.
It reflects the Godrej philosophy of breathing life into monotony. It’s vibrant
stylish and comfortable.
Godrej Interio recognizes the needs of modern lifestyle and stands dedicated to
meet these with ease and aplom.

THE BRAND PROMISE

Godrej Interio is a contemporary, stylish & ergonomically designed
r a n g e o f f u r n i t u r e & interior solutions that transforms any space. It comes
from our expertise & constantly evolving solutions that we provide to the
consumer. And the belief that, ‘No one knows interiors better’ than us.

GODREJ & BOYCE TAKING NEW PROJECTS

Godrej & Boyce is looking at opportunities to set up a manufacturing unit for
its furniture division in either Karnataka or Tamil Nadu. "This would
enable us to decrease the time to market in the region," Mr Anil Mathur,
Chief Operating Officer, Furniture and Interiors Group (FIG), Godrej &
Boyce, told press persons here.

Umbrella brand The company is also stepping up its presence by

enhancing its distribution strength in the South.
In a move towards a unified approach to brand building for all its
products, the company will launch an umbrella brand on August 16, 2005
he said.
The FIG reported a turnover of Rs 650 crore this year and expects to touch
Rs 850 crore by the end of the current fiscal, Mr Mathur said.
The southern S t a t e s c o n t r i b u t e n e a r l y 3 0 p e r c e n t t o o u r business, he
added.
Godrej has a presence through 700 dealers and 28 exclusive showrooms across
the country.