GED 106: Purposive Communication

Product Ideation for an Innovation

Members: Section:
1. Date:
2.
3.
4.

Step1: Develop the Product Concept- {Name of Student}

Proposed Product Name

Formal definition of the

proposed product:

Problem:
What problem or issue
would the product like to
solve?

Briefly describe the core

problem and other related
sub-problems.

Solution:
What’s the “big idea”
behind your proposed
product?

How do you think your

proposed product would
help solve the problem or
issue?

Step 2: Target Market- {Name of Student}

Describe the specific target

market/target audience

What specific need do they

try to achieve for them to
consider your product?

How would you convince

them that your product is
the answer to their
problem?

How would you satisfy them

in terms of your proposed
product’s price, quality, and
convenience?

Step 3: Product Design- {Name of Student}

Attach a picture of the

original product

Attach a picture or
illustration of your proposed
product
How will it work?

What are the features or

functionalities that you plan
to add/integrate in the
original product?

Describe the possible

effect/impact of the addition
or integration to the target
audience

Step 4: Competition: Research on other Products- {Name of Student}

What is an existing product Other similar products currently in the market only offer an
in the market which offers a alternative energy source to cars like the Tesla Model X, which offers
similar solution? an alternative way to power the car which is by electricity.

How do you think will your It will differ from other similar products in the market because the main
proposed product be goal of the car is convert wasted energy made by the motor into reusable
different from the existing energy to cut costs in using the car.
one?

What is the selling point of The main selling point of its competition is to provide an alternative
the existing product? source of running a vehicle by using electricity instead of fuel.

How will you beat the By offering our product as a superior alternative to other vehicles by
competition? combining both to make as much energy to help reduce costs in
maintaining the vehicle.

How will you convince the By marketing the vehicle as a better alternative to double the efficiency of
customers to buy your the vehicle when using it for daily use.
product and not the existing
one?

How do you want your One of the main advantages of the EEV is to cut down on carbon emissions
target market to remember to help save our planet from climate change.
your proposed innovation?