This is a study guide for BA 2900 Final Exam Fall Semester 2018.

The final exam is 100 questions at

two points each. The following subject(s) or term(s) will be included in the exam (the instructors reserve
the right to add or delete questions.) All questions have been sourced from the course textbook.
Chapter 1: Business Now
Section 1-1a
A business
Business profit
Successful business
Section 1-2
Five distinct eras of American business
Section 1-3
Nonprofit organization
Section 1-4
Business capital
Chapter 2: Economics
Section 2-1b
Federal Reserve functions
Section 2-2a
Fiscal policy
Section 2-3b
Pure competition
Natural monopoly
Section 2-5
Mixed economies
Section 2-6c
Business cycle
Chapter 3: The World Marketplace

Section 3-2
Absolute advantage
Section 3-3
Counter trade
Section 3-4a
Importing
Section 3-5b
Infrastructure
Section 3-5c
Protectionism
Section 3-6d
Trading Bloc

1
Chapter 4: Business Ethics and Social Responsibility
Section 4-3a
Code of Ethics
Section 4.4
Social responsibility
Section 4.4a
Stakeholder
Consumerism
Corporate philanthropy
Cause-related marketing
Chapter 5: Business Communication
Section 5-1
Communication
Section 5-1a
Noise (message)
Intercultural communication
Section 5-2a
Active listening
Chapter 6: Business Formation

Section 6-1
Corporation
Articles of incorporation
Section 6-4a
Corporate by laws
Section 6-4b
Institutional investor
Section 6-4g
Acquisition
Exhibit 6.6
Conglomerate merger
Section 6.6
Distributorship
Business format franchise
Chapter 7: Small Business and Entrepreneurship
Section 7-3c
Crowdfunding/Crowdsourcing
Section 7-5a
Business plan
2
Section 7-6
Small businesses
Chapter 8: Accounting
Section 8-1b
Internal auditor
Section 8-3a
Balance sheet
Section 8-5b
Operating budget
Section 8-6a
Variable costs
Section 8-6b
Direct cost
Indirect costs
Chapter 9: Finance

Section 9-1b
Risk-return tradeoff
Section 9-2
Profitability ratios
Section 9-2c
Budget income statement
Section 9-3
Trade credit
Section 9-4c
The Dodd-Frank Act
Section 9-6b
Time value of money
Chapter 10: Financial Markets
Section 10-1a
Depository institution
Credit union
Section 10-2a
The Federal Reserve Act of 1913
Section 10-3a
Capital gains
Section 10-6a
Major stock price indices

3
Chapter 11: Marketing
Section 11-2a
Customer Relationship Management (CRM)
Value
Sections 11-3/11-3a
Market segmentation
Target market
Psychographic segmentation
Section 11-4b
Cognitive dissonance
Section 11-5a
Primary data
Chapter 12: Product and Promotion
Section 12-1
What is a product
Section 12-2b
Product features
Section 12-2c
Product line
Product cannibalization
Section 12-2d
Brand
Brand equity
Brand extension
Chapter 13: Distribution and Pricing
Section 13-1
Channel of distribution
Direct channel
Section 13-4
Supply chain
Section 13-5b
Everyday-low pricing (EDLP)
Section 13-5d
Skimming pricing
Section 13-6a
Breakeven analysis

4
Chapter 14: Management, Motivation and Leadership
Section 14-1a
Top management attributes
Section 14-1b
Conceptual skills
Section 14-2a
Maslow’s hierarchy of needs theory
Section 14-2b
Equity theory
Section 14-3
Strategic planning
Section 14-5a
Democratic style leadership
Chapter 15: Human Resources
Section 15-5
Civil Rights Act of 1964
Fair Standards Act of 1938
Occupational Safety and Health Act of 1970
Americans with Disabilities Act of 1990
Chapter 16: Managing Information and Technology
Section 16-2
Cloud computing
Section 16-3a
Data and information
Section 16-3c
Data mining
Section 16-4b
Radio Frequency Identification (RFID)
Chapter 17: Operations Management
Section 17-1
Operations management
Section 17-2
A process
Section 17-2d
Critical path method (CPM)
Section 17-2e
Value chain
Enterprise Resource Planning (ERP)