Professional Documents
Culture Documents
1.1 Basic of Agricultural Marketing
1.1 Basic of Agricultural Marketing
Marketing Channels
Marketing Programs
Marketing Plans
BASIC CONCEPT AM
B. POINT OF CONSUMPTION
The point where marketing ends or the
point of last sale where the goods are in the
possession of the final consumer, a
transaction occurs and a price is
established.
BASIC CONCEPT AM
What is a Market?
A group of buyers and sellers with facilities for
trading each other
A place where buyers and sellers meet to
exchange goods or services
Market has three elements: buyers, sellers
and trading facilities.
BASIC CONCEPT AM
Why Marketing is Productive?
It is productive because it creates utility, the
process of making useful goods and services.
It is the want satisfying power of an object or
service.
a. Form Utility b. Time Utility
c. Place Utility d. Possession Utility
Utility?
Utility is not physical quality of a thing in itself.
It is the want-satisfying power of an object or
services. Four types of utility are created :
form, place, time and possession utility
BASIC CONCEPT AM