Business Plan

Local Context and Utility

IIT KHARAGPUR is situated in West Medinipore district of West Bengal. The

location of ‘New Academy’ at IIT Kharagpur means that our catchment area is
huge compared with other clubs and academies. The reasons are as follows –

1.The new academy is going to be the one and only Tennis academy with world
class facilities in the whole region.

2. Currently the Tennis facility we have is just sufficient for our students
community and sometimes we just can’t entertain the demand of campus
community and outsiders due to lack of time slot.

3.A world class Tennis facility of the whole region will attract more people and
help in revenue generation.

4.With such facilities we would be able to organise International and National

Tennis Tournaments also which will be helpful in advertising for the academy itself
and revenue generation too.

5.With the guest house facilities available at the IIT Kharagpur itself, it will be easy
to accommodate the players and their families too, which is going to encourage
more people to participate in tournaments.
 Extraordinary Facilities

The new academy at IIT Kharagpur campus will have some extra ordinary
facilities like nowhere in the whole region.

It will have a well equipped Gymnasium for cross training, a yoga room for mental
fitness for the players which is very important these days, sauna, steam and
jacuzzi for the relaxation, a pro shop, a cafeteria and conference room for
meetings with many other facilities too.

Management and Administration

The Tennis committee which will be made to run the Tennis Academy
successfully will have an effective, active committee with a mix of long-standing
and more recent members. The committee will aim to ensure that there is
succession planning and some ‘refreshing ‘of the committee each year.

The committee will include Tennis Coach, President Gymkhana, Vice President,
General Secretaries of Sports and Games and Treasurer as long-standing
members and Tennis Playing Professors of the institute as changing members.

A highly effective element of the success of any academy is to have an ‘efficient

coach’ as an integral part of the committee.

The committee will be responsible for regularly updating policies and procedures.

The Committee will meet at least six times a year.

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 Marketing, Sponsorship and Promotion

1.We will focus on an ethos and on policies which create a sociable club with
open access to all levels of players

2.We will maintain membership fees at an affordable level to ensure inclusivity

and accessibility

3.Promoting an environment where junior players are as equally valued as adult

player

4.Providing an effective coaching programme

Initially for marketing we are going to use –

1.An academy website

2.A Twitter account to promote the academy and academy events

3.An academy Facebook closed group where news and photos will be posted for
all members and programme participants

4.An academy Facebook page open to the public to see which will list forthcoming
events such as summer camps and other competitions

5.Press release to local newspapers and other media to promote and report on
key events

6.An academy kit which many members wear when representing the academy in
matches, external tournaments and trips

Tennis Programme
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The academy will have a full and active programme of open sessions, matches,
coaching and tournaments. This will ensure the courts are extremely well used
both during the day and in the evening. IIT KHARAGPUR is fortunate to have
services of an NSNIS, USPTR, ITF LEVEL- 2 qualified International Coach, who
has been a National level Player himself, with more than 12 years of experience in
coaching and running academies itself, this allows a wide range of activities and
opportunities to be offered and will provide the foundation to deal with our
anticipated growth.

Tournaments and Competition

The academy will run a regular programme of tournaments throughout the year
providing opportunities for students community and members of the academy too.

The academy will be able to host all International, National, AIU and Associations
based tournaments which will provide exposure to the students of IIT Kharagpur
at the comfort of their In station tournaments itself and there will be not much
need to send our students to play out station tournaments.

Club Finances

The academy will be financially viable. The majority of it’s income will be
generated through membership and coaching fees and it will maintain a small

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sinking fund for court and floodlight maintenance and repair. We recognise that
this sinking fund will need to be increased as part of our initiative to construct and
maintain the academy all by itself.

Summary

In summary we believe that the content of this business plan clearly sets out the
current usage and future aspirations of new academy.

To provide the opportunity for greater tennis participation in the much untapped
catchment area that new academy will be situated within, and to grow our
academy to be the thriving, active, fun, social hub for Tennis and good socialising.

Our goals, management structure and growth plans are clearly demonstrated in
the pages of this document and by executing our growth strategies and action
plan over the next few years we have no doubt that our efforts and drive will be
successful in releasing our goal now and also provide a robust and sustainable
tennis academy for the next generation of Tennis players in the area.

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