Repurposing Sport

GLOBAL GOALS WORLD CUP

MUMBAI 2019
 GLOBAL GOALS WORLD CUP
A UNIQUE PARTNERSHIP THAT
WILL MAKE A DIFFERENCE
 We are the Global Goals World Cup. In our women’s
activist football tournament we use sport as a catalyst for change.
We play to take action. We play to inspire people and
WE PLAY TO CHANGE the WORLD … ONE GOAL AT A TIME
Sustainable Mindz & Eir Soccer creating a Global Goals World Cup
Event in Mumbai, India and kicking off a 100 days of SDGs Action.
GGWCUP MUMBAI is in Partnership with
The mission of the Global Goals Word Cup
Created by Eir Soccer, it is to create a series
of unique global sports events with mass
appeal to fans and participants, mobilizing
action and high level political support, and
becoming an attractive and impactful
platform for corporate partners, host cities
and NGOs to engage with the public and
decision makers around the Global Goals.
 India

Jordan

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Saudi Arabia
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5 2020...21..22… 2030

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Pressing need for PARTNERS Dominica

raised Danish
awareness on Government Johannesburg
the 2030 UNDP
Agenda, Save the Buenos Aires
specific focus to Children
include women
New York
in the process
CORE ELEMENTS DELIVERED THROUGH…

• Adding meaningfulness, importance and knowledge to the strong relations forged through playful
Sport to Help Reach the physical interaction for women.
SDGs by 2030 • Creating a forum for decision makers and stakeholders to engage and work with the teams and
audience to exchange visions and ideas for implementing the goals.

• Rethinking sport events for women. Recognizing that sport events traditionally have been designed for
men (by men), and unfortunately alienates some girls and women. Thereby unintentionally excluding
Promoting Gender Equality women from access to the health benefits, empowerment and communities that sport offers.
• Leaving no one behind. Making an effort to engage those hardest to reach.

• Celebrating new types of “heroes” recognizing their achievements both on and off the court. Giving
stakeholders a platform to tell their story of contribution to the SDGs. Using social media to create
Creating New Types of Role global community, and visibility.
Models
• Amplifying action and awareness by recognizing the valid and valuable contribution to sustainable
development of all our participants and partners

• Adding recurring elements of food, art, fashion, architecture and activism. Through Innovative use of
Merging Different Worlds physical space, and multi-sector partnerships.
in Unusual Partnerships • Attracting female players and supporters, creating a platform where sport plays with activism to
support UN to reach the goals by 2030
KEY STAKEHOLDERS IN
GLOBAL GOALS WORLD CUP
Each tournament is hosted by a local steering group that unites
business, government, culture, sport and civil society around the
shared vision of implementing the Global Goals in order to truly
manifest the spirit of goal 17: Partnerships for the Goals.

SPORTS
ORGANIZATIONS
GGWCup Mumbai
2 February 2019
WHAT WE ENVISION
A series of powerful events/campaigns in India which will look at
showcasing the power of sports to engage the community and
women in particular in the taking actions to support the
achievement of the Sustainable Development Goals (SDG’s)and
Sustainable Development.
Launch NOVEMBER 2018

NOVEMBER 2018 -
Social Media Campaign Activities FEBRUARY 2019

DECEMBER 2018 –
SDG Session for students (2-3) JANUARY 2019

2 WEEKS PRIOR TO
Teams Training/Meet and Greet TOURNAMENT

The Global Goals World Cup 2 FEBRUARY 2019

Tournament
BACKGROUND EIR SOCCER
Eir soccer has 10+ years of experience with creating
unique, large scale sports events. Eir Soccer is a
recognized first mover and pioneer of promoting
diversity and inclusion in sport. Winner of the IOC
Women In Sport Trophy 2016, we have a long
standing track record of designing engaging events
that connect the best of multiple worlds to create
change both in attitudes and behavior

Eir Soccer is also the sole manufacturer of the only

soccer ball scientifically designed for women, and
the first organization to act upon the mounting
evidence of the harmful effects on women caused by
playing with the standard size ball. In this particular
case: One size does not fit all, and Eir believes that
women are entitled to have high quality sports
equipment that fits them perfectly.
BACKGROUND SUSTAINABLE MINDZ
Sustainable Mindz is specialty Corporate
Sustainability and Responsibility Consulting firm
that provides highly specialized services that
address specific problems or aspects of a client's
needs. Together with its partners and stakeholders
it is committed to harnessing the powerful
opportunity to advance and promote the UN
Sustainable Development Goals through
programs designed to be impactful.

Sustainable Mindz brought GGWCup to the MENA

region for the very first time in 2018 and hosted
the very sustainable GGWCup UAE. Their plan is to
have a GGWCup at each major city in the region!
So stay tuned for GGWCups in Jordan, India,
Lebanon and KSA!

3 Sustainable Mindz, 17 Global Goals