Business Communication

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Contents
 Introduction
 Task-01
 Essential components of effective communication
 What can companies consider for confirming promotional
communications?
 Task-02
 What went well in my presentation?
 What improvements I need to be made and why?
 Action that I will take to make suggested improvements
 Conclusion
 Reference
Introduction
Communication is required when someone need to convey crucial
information or data with another person. To achieve certain goals, it
is necessary to have a single point of view. Communication usually
begins when a person wants to send information to a friend, family
member, coworker, or relative(Bovée, 2008). He communicates to
achieve personal or professional goals. Anyone may readily
communicate for any reason. The recipients may readily apply the
input they get. Communication is an important component in
achieving a person's goal. Different communication mediums are
linked. Corporate communication is the transmission of information
between workers, clients, or customers to achieve business
objectives. Communication is crucial in today's fast-paced,
competitive corporate environment.
Essential components of
effective communication
 The importance of content, context and tone
Imagine a customer misunderstands a message, and it is misread by
others, causing harm to the firm. To avoid misunderstandings, read and
reread written messages many times before sending them. Review your
message before submitting it to ensure it is clear and concise. Be sure
to stick to the facts and steer clear of personal ideas or assumptions,
and monitor your use of language. Always keep in mind that written
communications are permanent and hence subject to re-interpretation
at a later point in time(Evans & others, 2016). In order to communicate
effectively, a message should be written in such a manner that it can be
understood by both the intended recipient and others.
Essential components of
effective communication
 Know your audience
It's critical to keep the intended audience in mind while creating
messages for both internal and external audiences. Is this message
being sent to the right people? Is the message you're putting out
targeting a certain subset of your audience, and the volume of
information you're distributing, appropriate? Is the message reaching
the correct person? If you're sending an email, be sure it's going to the
right person. Responsible communication isn't only about what you
say, but also how you say it. Before you press send, double check who
you're replying to.
Essential components of
effective communication
 Everyone's duty is to communicate responsibly
The responsibility for ensuring that business communications are
conveyed in a responsible way is on the shoulders of everyone in the
organization. Everyone is welcome, regardless of their political
affiliation. In-house lawyers, senior executives, and CEOs all have a
role to play in this situation, and they should set a good example by
exercising utmost caution and doing due diligence on their own
accounts as well(Hackman, 2005). When errors are made, even if they
are not intended to be rude, the ramifications may be severe.
Essential components of
effective communication
 Consequences of ineffective communication
Firms in the health sciences industry may suffer long-term
implications as a result of ineffective communication. In the event of
such communications, it is possible that a company's reputation would
be harmed, its operations will be interrupted, and other potential
liabilities may be exposed. A communication might have fatal
consequences if it is not received by the intended recipient or is
received by an unanticipated recipient in an incorrect manner.
Essential components of
effective communication
 What about repurposing another person's content?
External article or update best practices are often requested. Why not
just send the new COVID-19 article? The article does not mention the
sender's business or products. While these points are valid, there are
several considerations to bear in mind while sharing online content
with our internal staff. Who wrote this piece? Is it permissible to
publish it? Even if they are just relaying information from another
source, firms must maintain effective communication processes.
The way their employees deal with customers and other external
parties should be monitored. Despite the increased use of textual
communication in the workplace, employees must nonetheless adhere
to business regulations, rules, and laws(Hategan, Curea-Pitorac &
Hategan, 2020).
What can companies consider for
communications during COVID-19
pandemic?

Think about the product's efficacy and safety first. If a message

contains product names or claims, it may be considered promotional
and subject to assessment by the relevant business review committee.
Truthful, honest, and non-misleading promotional messages are the
norm. Companies that must communicate and trade items
electronically are creating imaginative ways for their sales staff to
have some liberty while still complying with the organization's
standards, rules, and procedures. Creating a list of legal, regulatory,
and compliance best practices for customer interactions is a great way
to execute this approach.
What can companies consider for
communications during COVID-19
pandemic?
Complying at all times throughout the communication process might
be a challenging challenge to overcome. Compliant communications
may be sent by a member of the sales team, for instance. However, the
receiver of the message replies and inquiries about further information
or a product. Many firms have also implemented virtual training
approaches that involve role-playing exercises and courses on
successful customer communication. Employees will be able to
express their concerns in this way. A publicly accessible guideline
document that workers may use as a quick reference might improve
this often used training.
What can companies consider for
communications during COVID-19
pandemic?
Social media
Social media also a very popular communicating media nowadays. In
spite of this article's best practices being applicable to social media, it's
becoming more difficult and risky for businesses. People may
communicate, respond, publish, or remark on any issue on social
media platforms like Facebook, Instagram, and Twitter. If the social
media profile is owned, managed, or established by a corporation or
someone acting on behalf of a firm, the company is typically
accountable for the material that appears on the page. Most businesses
have social media policies or guidelines in place to help employees use
social media responsibly. When conversing with a friend, coworker, or
even a prospective client, employees should keep in mind their
position. Communication through social media has the potential to be
seen by those who weren't meant to see it.
What can companies consider for
communications during COVID-19
pandemic?
The bottom line
Promotional guidelines and regulations must be followed in all communications,
regardless of how they are delivered. It should be in compliance with all relevant
laws and regulations, as well as internal policies and procedures. Organization
have to consider the following question:
Is there a history of communication with this individual?
Do you think this individual would expect to hear from you in the near future?
If so, does this person want to receive promotional materials from the business?
How did this person's contact information get up in my hands?
Reminding your staff that they should always get authorization from the proper
department before contacting a specific person is an important element of a
manager's role(Whittlesey, 2020).
What went well in my
presentation?
It was my first presentation in college. I was apprehensive but it went
well. In my introduction, I stated my perspective and the topic of my
paper. In the first half of this talk, I define components of effective
communication. Then I defined successful corporate communication
and its value in the workplace. Then I talk about new communicating
media that help us in this situation. Company's impact was also
mentioned. I chose the worldwide pandemic spread variables. I
emphasized business communicating during this pandemic situation. I
assessed how business communication is working nowadays. My
presentation covered all necessary elements. My talk focused on a vital
issue. In my life, it was a great presentation.
What improvements I need to be
made and why?
During the presentation, I discovered several problems. Time
management is a key problem. So I had time management issues with
my presentation. I couldn't finish my presentation on time owing to
poor time management. My presentation overlooked some crucial
themes and information. My presentation had terrible communication
abilities. So I didn't adequately engage with my audience when giving
my section. I need to improve my communication abilities so I can
effectively convey to my audience. I can answer any question from the
crowd. I split my workday to optimize my time management.
Action that I will take to make
suggested improvements
I create a strategy to improve my communication abilities. This
method will help me communicate better. I improve my
presentation also. My presentation will contain vital information. I
intend to practice my social skills through interacting with others.
Conclusion
A new normal way of living and communicating has emerged as a
result of the epidemic. Our comfort level with this new normal will
determine whether we return to our old ways after the
epidemic(Varghese, 2021). However, encouraging workers to ask
questions, keeping lines of communication open, and following best
communication practices may help the company communicate
efficiently and ethically not just during a pandemic, but also during
“normal times.”
Reference
 Bovée, C.L., 2008. Business communication today. Pearson
Education India.
 Evans, D.R., Hearn, M.T., Uhlemann, M.R. and Ivey, A.E., 2016.
Essential interviewing: A programmed approach to effective
communication. Cengage Learning.
 Hackman, H.W., 2005. Five essential components for social justice
education. Equity & Excellence in Education, 38(2), pp.103-109.
 Hategan, C.D., Curea-Pitorac, R.I. and Hategan, V.P., 2020.
Responsible communication of Romanian companies for ensuring
public health in a COVID-19 pandemic context. International
Journal of Environmental Research and Public Health, 17(22),
p.8526.
Reference
 Whittlesey, A 2020, Communication During a Pandemic,
viewed 16 February 2022, https://www.raps.org/news-and-
articles/news-articles/2020/4/communication-during-a-
pandemic.
 Varghese, N 2021, Risk communication during COVID-19: A
descriptive study, viewed 16 February 2022,
https://journals.plos.org/plosone/article?id=10.1371/journal.po
ne.0250872.