Tata Salt

Tata Salt was launched in 1983 by Tata Chemicals as India's first packaged iodised salt brand.
The brand is now the biggest packaged salt brand in India
India,, with a market share of 17%.

Tata Salt
Industry FMCG, Food

Founded 1983

Headquarters Tata Chemicals Ltd, Bombay House, Mumbai

Area served All over india

Key people Natarajan Chandrasekaran

(Chairman)

R. Mukundan

(Managing Director)

Products vacuum evaporated salt

Brands Tata Salt

Website Official Website (http://tatasalt.com/)

The Indian salt market

As of June, 2019, more than 90 thousand metric tonnes of Tata Salt is sold through over 65 lakh
retail outlets reaching 161 million households across the country each month. [1]

The market for packaged iodized salt and other salts in India is estimated to be worth Rs. 21.7
billion, with Tata Salt commanding a sales share of Rs 3.74 billion or 17.3% of the market.
Domestic competitors include Ankur, Annapurna, Sarbu, Captain Cook, i-shakti, Nirma Shudh and
Aashirvaad. However major competition is only given by Surya Salt which holds the second
largest market share after Tata Salt.

Products

TATA salt is sold in two type of packing:

1. Multilayer Laminate Pouch

2. Jars (PET & Glass)

TATA salt produce five different type of salt: [2]

1. TATA salt

2. TATA salt plus

3. TATA salt lite

4. TATA Black salt

5. TATA rock salt

Advertising

In its advertising, Tata Salt positions itself as Desh Ka Namak (http://www.tata.com/company/re

leases/inside.aspx?artid=gxjFv+Rk+Tg=) , translating roughly to "The Nation's Salt". The latest
ad for the brand Ghul Mil ad (https://www.youtube.com/watch?v=_pDFraNz-gk) talks about the
unity in diversity of India as a nation and how its people blend with each other just the way Tata
salt completely dissolves in water, showing that it is a pure salt.
price is Rs 20 in North East and
Rs 18 in rest of India

Awards and recognition

Tata salt was ranked 316th among India's most trusted brands according to the Brand Trust
Report 2012, a study conducted by Trust Research Advisory. In the Brand Trust Report 2013,[3]
Tata Salt was ranked 106th among India's most trusted brands while according to the Brand
Trust Report 2014, Tata salt was ranked 199th among India's most trusted brands. It was among
16 of Tata Group's subsidiary brands to feature in the report apart from the parent brand. Ratan
Tata also featured in the report among India's most trusted 'Personality' brands.[4][5]
Tata Salt
was the 2nd Most Trusted Brand of India in 2015.[6]

References

1. "TATA salt, about us" (https://www.tatasalt.com/about-us) .

2. "Different type of TATA salt" (https://www.tatasalt.com/product-tata-salt) .

3. "India's Most Trusted brands 2013" (https://web.archive.org/web/20130828143802/http://www.trusta

dvisory.info/allindia_2013.htm) . Archived from the original (http://www.trustadvisory.info/allindia_2
013.htm) on 2013-08-28.

4. "India's Most Trusted brands 2014" (https://web.archive.org/web/20150502221904/http://www.trusta

dvisory.info/allindia_2014.html) . Archived from the original (http://www.trustadvisory.info/allindia_2
014.html) on 2015-05-02.

5. "India's Most Trusted brands" (http://businesstoday.intoday.in/story/samsung-most-trusted-brand-in-in

dia/1/202827.html) .

6. "Most Trusted Brands 2015: And the winners are..." (http://brandequity.economictimes.indiatimes.co

m/news/business-of-brands/most-trusted-brands-2015-and-the-winners-are-/49909492)
ETBrandEquity. 2015-11-25. Retrieved 2017-02-07.

External links

Tata Salt, Official page (http://tatachemicals.com/products/tata_salt.htm)

Tata Salt on Tata Group (https://web.archive.org/web/20100204114850/http://tata.com/com

pany/Media/inside.aspx?artid=9%2FrbMUdVx20%3D)

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Last edited 6 months ago by Soorajmaheshwari26