Jaypee Business School

Jaypee Institute of Information Technology

(Declared Deemed to be University u/s 3 of UGC Act)

A-10, Sector 62, NOIDA, 201 307, INDIA, www.jbs.ac.in

Data science based approach to reduction of taste complaints through analysis

of operating parameters

Corporate Internship Report

Internship Report submitted as a partial requirement for the award of the three year
Master of Business Administration Programme
MBA 2020-22

ITC LTD

Corporate Internship Supervisor

Name:

JBS-Faculty Supervisor:

Start Date for Internship:

End Date for Internship:

Report Date:
 SELF –CERTIFICATE

I, Ishita Nagpal ,student of MBA 2020-2022 studying at Jaypee Business School Noida,
declare that project work entitled “Data science based approach to reduction of taste
complaints through analysis of operating parameters” was carried by me in the partial
fulfillment of the Masters Of Business Administration(MBA) program at Jaypee Business
School.

I hereby declare that this submission is my own work and that,to the best of my knowledge
and belief in all the respects of the process carried out during the project tenure

My learning experience at Jaypee Business School ,Noida under the guidance Dr. S. Suresh
and mentor ,JBS has been truly enriching.

Date :

Ishita Nagpal
20609025
 ACKOWLEDGEMENT

During my internship , I had to take the help and guideline of some respected persons,
who deserve our greatest gratitude. The completion of this assignment gives me much
Pleasure. I would like to show my gratitude to Dr. S.Suresh for giving me a good
guidance for my internship throughout numerous consultations. I would also like to
express our deepest gratitude to all those who have directly and indirectly guided me
during my internship

Many people, especially my classmates and employess of ITC , have made valuable
comment suggestions on this proposal which gave us an inspiration to improve our my
project .

THANK YOU

Name:- Ishita Nagpal

Enrollment No.:- 20609025

Signature:
S.N PARTICULARS PAGE
O
SELF CERTIFICATE 2
ACKNOWLEDGEMENT 3
1 EXECUTIVE SUMMARY 5
2 INTRODUCTION 6
3 COMPANY PROFILE 7-12
4 INDUSTRY ANALYSIS 12-32
5 FINANCIAL ANALYSIS 32-43
6 RESEARCH PROJECT 44-55
7 RESPONSE OF INDUSTRY 56
TOWARDS CSR TO COVID-19
8 CONCLUSIONS AND 57-58
RECOMMENDATIONS
9 KEY LEANINGS 59
10 REFERENCES 60
11 ANNEXURE 61-66
COMPANY PROFILE

ITC LTD

Industry Conglomerate

In 1910 as the Imperial Tobacco Company of India Limited, the

Founded
company was renamed as the India Tobacco Company Limited in
1970
Later to I.T.C. Limited in 1974. The company now stands renamed
to ITC Limited

Key people Sanjiv Puri(Chairman & Managing Director of ITC Limited.)

Headquarter Kolkata

 Consumer goods
Products
 Cigarettes
 Apparel
 Education
 Hotels and Resorts
 Paperboards & Specialty papers
 Packaging
 Agribusiness
 Information technology

ITC Limited is an Indian company based in Kolkata, West Bengal. ITC is broadly
positioned in all industries.
Such as cigarettes, consumer goods, hotels, packaging, cardboard and specialty papers, and
agribusiness. The company has a total of 13 stores in 5 segments. There are also 90
countries that ITC exports its products to. Its products are available in 6 million sales
outlets.
HISTORY

Established in 1910, it was formerly known as Imperial Tobacco Co., Ltd. of India. It was
renamed as Indian Tobacco Co., Ltd. in 1970 and ITC Limited in 1974. An acronym or
initial form. [The company completed 100 years in 2010, with annual sales of US$10.74
billion from 2019 to 2020, with a market value of US$35 billion. The company has more than
36,500 employees in more than 60 locations in India and is included in the Forbes 2000 list.
ITC has established 25 parent brands in a relatively short period of time, many of which are
market leaders in its vibrant brand portfolio. Today, the annual consumption exceeds 19,700
rupees. ITC's Indian brand is the backbone of a competitive and inclusive value chain,
creating, acquiring and maintaining great value domestically.
In 1928, construction of the Virginia House headquarters in Kolkata began. ITC acquired the
Kidderpore factory of Carreras Tobacco Company in 1935 to further strengthen its
influence.In 1946, ITC helped set up a cigarette fabric factory in the local area to drastically
reduce import costs, and in 1949 opened a printing and packaging factory in Madras. In 1953,
the company acquired the manufacturing operations of Tobacco Manufacturers (India) Co.,
Ltd. and Printers (India) Co., Ltd., another lithographic printing company.

The company was restructured into a joint stock company on October 27, 1954. In the same
year, the first step of Indianization was taken, and India's shares in the company were 6%. It
was the first Indian company to conduct consumer research during this period. In the 1960s,
technology focused more on the installation of cigarette equipment and filter rod factories to
achieve self-sufficiency in cigarette manufacturing.

In 1976, holding more than 60% of the shares, the company opened more hotels in
subsequent years. The ITC Sangeet Research Institute was established in Kolkata in 1977. In
1979, under the sponsorship of ITC Bhadrachalam Paperboards Limited, ITC entered the
cardboard market. JNS apru took over as the company’s president in 1983. International
expansion began with the acquisition of Surya Nepal Pte Ltd in 1985 and the name was
changed from Vishvarama Hotels to ITC Hotels Limited, resulting in two new companies:
ITC Classic Finance Limited and ITC Agro Tech Limited. Their host. With the launch of the
edible oil brand Sundrop in 1988, ITC also entered the edible oil industry. Tribeni Tissues

Limited was acquired in 1990. K L Chugh assumed the role of chairman in 1991 and ITC
Global Holding Private limited was started as an international trading company in Singapore
in 1992. In 1994, all the hotels under the company were transferred into the listed subsidiary
company ITC Hotels Limited. ITC, through the brand Wills, sponsored the 1996 Cricket
World Cup.
A Modest Beginning

GROWTH THROUGH VARIOUS SECTORS

1925: Packaging and Printing-Reverse Integration

Although the company's first six years focused on the growth and integration of the cigarette
and tobacco industry, ITC established the packaging and printing business in 1925 as a
strategic backward integration of ITC cigarettes. The business is the most advanced
packaging company in India today.

1975: Entering the hotel industry welcome movement

The company's transformation began in the 1970s, leading to fundamental changes in

corporate life. In 1975, the company acquired a hotel in Chennai and started its hotel
business. The hotel was renamed ITC Welcome group Hotel Chola (now renamed Chennai
My Fortune). ITC Hotel has recently taken the first step towards international expansion with
a brand new ultra-luxury hotel. Hotel in Colombo, Sri Lanka. In addition, ITC Hotels recently
partnered with RP Group Hotels and Resorts to operate 5 ITC hotel brands "Welcome Hotel"
and hotels ranging from mid-range to exclusive wealth brands in Dubai and India.

1979: Backward development of cardboard and specialty papers.

In 1979, ITC entered the cardboard business by promoting ITC Bhadrachalam Paperboards
Limited. Bhadrachalam Paperboards merged with the company on March 13, 2002 and
became a division of Bhadrachalam Paperboards, directly involved in education,
environmental protection and community development. In 2004, ITC acquired a cardboard
factory from BILT Industrial Packaging Co. Ltd (BIPCO) near Coimbatore, Tamil Nadu.

1985: Subsidiary in Nepal: the first step outside the country.

In 1985, ITC established Surya Tobacco Co. in Nepal as an Indonesian-UK joint venture. In
August 2002, Surya Tobacco became a subsidiary of ITC Limited and changed its name to
Surya Nepal Pte Ltd (Surya Nepal).In 2004, the company realized diversified production

.
1990: Agro-Industries strengthens ties with farmers.

Also in 1990, ITC established the Agro-Industry Division based on its agricultural expertise
to export agricultural products. Today, the sector is one of India's largest exporters. ITC's
unique and widely recognized e-Choupal project began in 2000 by soybean farmers in
Madhya Pradesh. It is now spreading to 10 states and affecting more than 4 million farmers.
.
2002: Office and education products adopted the most environmentally friendly
products
ITC launched a series of high-end notebook computers under the Paperkraft brand in 2002. In
order to expand the product range to cover a wider audience of students, the Classmate
notebook series was launched in 2003. Become the largest laptop brand in India.

2000: Quality products for lifestyle retailing

ITC entered the lifestyle retailing industry in 2000, launching the Wills Sport series of
international high-quality casual wear for men and women.
In 2006, Wills Lifestyle became the company's senior partner. Wills Lifestyle Indian Fashion
Week, the country's premier fashion event, is recognized by buyers and retailers as the largest
B2B platform in the design industry. consumer.

2000: Business-friendly IT solutions

In 2000, ITC spun off its IT business into its wholly-owned subsidiary ITC Infotech India
Limited to take advantage of emerging opportunities in this field. IT and IT service
companies have become major players in offshore outsourcing by providing IT solutions and
outsourcing services to global leading customers in key business areas, engineering services,
media and entertainment, tourism, hotels, life sciences, transportation and logistics .

Branded Packaged Foods - Delighting Millions of Households

 FOODS
o Aashirvaad
o Sunfeast
o Bingo!
o Kitchens of India
o YiPPee!
o B Natural
o mint-o
o Candyman
o GumOn
o Fabelle
o Sunbean
o Sunfeast Wonderz Milk
o ITC Master Chef
o Farmland
o Sunrise
 PERSONAL CARE
o Essenza Di Wills
o Dermafique
o Fiama
o Vivel
 o Engage
o Superia
o Nimyle
o Nimeasy
o Nimwash
o Savlon
o Shower to Shower
o Charmis
 EDUCATION
o Classmate
o Paperkraft
 MATCHES & AGARBATTI
o AIM
o Mangaldeep
o Homelites
 LIFESTYLE
o WLS

2010: Expansion of tobacco product line

In 2010, ITC launched the handmade cigar "Armeneros" on the Indian market. Armenteros
cigars are only sold in selected hotel tobacco shops, gourmet restaurants and exclusive clubs.

ITC MISSION & VISION

Social Performance
Social Investments - Mission Sunehra Kal
 Strengthening rural livelihoods through:
 ITC e-Choupal
 Wasteland Development through Social Forestry
 Soil & Moisture Conservation Programmes
 Livestock Development Initiatives
  Building skills and social infrastructure through:

 Primary Education, Health & Sanitation

ITC CORE VALUES

Trust
As professional managers, we know that all stakeholders have given "trust" to ITC. We will
renew the value and interests of stakeholders in a long-term and sustainable manner.

Customer direaction
We are always customer-oriented and will meet your needs in terms of value, quality and
satisfaction.

Respect for people

We are result-oriented and set high standards for individuals and teams.
At the same time, we will respect and value people and protect humanity and human dignity.
We recognize that everyone brings different perspectives and opportunities to the team, and a
strong team is built on different perspectives.
We hope that people have dreams, appreciate differences, create and try opportunities, and
gain leadership through teamwork.

Excellence
We do the right thing, we do well, we win. We will strive for excellence in everything we do.

Innovation
We are always looking for new and better processes, products, services and management
practices.

National Direction
We recognize that we have a responsibility to create economic value for the country. In
pursuing our goals, we will not make any compromises in accordance with applicable laws
and regulations at any level.
CORPORATE STRATEGIES

ITC'S CORPORATE STRATEGIES ARE:

 Create multiple drivers of growth by developing a portfolio of world class

businesses that best matches organisational capability with opportunities
in domestic and export markets.

 Continue to focus on the chosen portfolio of FMCG, Hotels, Paper,

Paperboards & Packaging, Agri Business and Information Technology.

 Benchmark the health of each business comprehensively across the

criteria of Market Standing, Profitability and Internal Vitality.

 Ensure that each of its businesses is world class and internationally

competitive.

 Enhance the competitive power of the portfolio through synergies derived

by blending the diverse skills and capabilities residing in ITC's various
businesses.

 Create distributed leadership within the organisation by nurturing talented

and focused top management teams for each of the businesses.

 Continuously strengthen and refine Corporate Governance processes and

systems to catalyse the entrepreneurial energies of management by
striking the golden balance between executive freedom and the need for
effective control and accountability.
 ITC REVENUE GENRATION

Revenue of ITC Limited from financial year 2011 to 2020

(in billion Indian rupees)
ITC was established in 1910 as a tobacco company and remained exactly that
for nearly six decades before it ventured into printing and packaging solely for
cigarette manufacturing. With a wide range of brands, ITC is a market leader
for cigarettes with a share of 77 percent. Within the conglomerate, this sector
accounted for about 46 percent of its total revenue. The company has five
manufacturing plants across the country – in Kolkata, Munger, Saharanpur,
Ranjangaon, and Bangalore. Most of the gross revenue for ITCcame from its
cigarette sector in fiscal year 2019.
REVENUE GENRATION THROUGH DIFFERENT SECTORS

ITC Limited, a multinational conglomerate headquartered in Kolkata, India

reported a gross revenue of nearly 212 billion Indian rupees from cigarette
segment in fiscal year 2020. ITC's cigarettes had a market share of 77 percent in
the country.

ITC Ltd, India's largest cigarette maker, reported a 1.3% drop in its fiscal
fourth-quarter profit because of higher tax outgo. Net profit fell to ₹3,748.41
crore from ₹3,797.08 crore a year earlier,

Shareholding and listings

 Employees

MERRA SHANKAR Independent Director

Hemant Bhargavan Non-Executive Director

Nakul Anand Executive Director

Shilabhadra Banerjee Independent Director

Sumant Bhargavan Executive Director

Sanjiv Puri Chairman & Managing Director

Annual report of the company, it had 28000+ employees as on 31 March

2020

 ITC's Chairman Y C Deveshwar (d. 2019) won renowned awards and recognition

including Padma Bhushan from Govt. of India 2005–09, by Boston Consulting
Group and seventh-best-performing CEO in the world by Harvard Business Review.
 Meera Shankar, Indian ambassador to the USA between 2009 and 2011, joined the
board of ITC Limited in 2012 as the first woman director in its history.
SWOT ANALYSIS
SWOT stand for
Strength

Strengths are an integral part of your organization, so we have to think What to do better than
anyone else,What values your business depicts, What is unique or in budget can you draw
upon that others can't, Identify and implement in your organization's Unique Selling
Proposition 

Weakness

Weaknesses stop an organization from performing at its best level. They are areas where the
business needs to improve to remain in competitive: a weak brand, higher-than-average
turnover, high levels of debt.

Opportunities

Opportunities refer to an external factors that could give an organization a growth advantage

Threat

Threats refer to factors that may harm to an organization Other common threats include
things like rising costs for materials, increasing competition, tight labor supply. and so on.
SWOT Analysis of ITC Ltd
Strengths of ITC

 ITC’s Tobacco sector is maximum contributor to the FMCG.

 ITC has a experience and supreme management team. Prominent brand image,
Different varieties of products and services, including in FMCG, hotel chains, paper
& packaging, and agribusiness

 ITC has done so many Social Business developed which include 3 strategy that
focuses on building national economic, social, and environmental resources.

 ITC has 6 large businesses that help to grow its total revenue and allow them to be
creative and initiate in other business opportunities.

 ITC owns well known cigarette brands, such as the Gold Flake and Classic. It also
owns biscuits sunfeast which is India’s largest -selling biscuits others also include
the Aashirvaad Chaki Fresh Ata, the Yippee! , Engage, John Players, and Bingo are
also well known products .

 ITC has introduced the initiatives for farmers such as E-Choupal, Choupal
Pradarshan Khet (CPK) that support farmers. Through this initiatives have also
helped ITC to boost their brand reputation as a conventional tobacco producer.

 More than 6,500 CSR programs and E-Choupal sustainability projects strengthen
ITC's brand identity for more than 4 million farmers.

 ITC’s resort and assets groups also are doing well. With a portfolio like this, ITC has
turn out to be one in all India’s maximum dominant conglomerates and is respected
all around the world.

 ITC has leveraged the enjoy of meals and bakery objects from its lodge organization
to turn out to be a part of the Packaged Food group.

 ITC Limited's year-over-year sales growth is its greatest strength. In 2019, his income
was ₹ 52,035 crore.
Weakness of ITC

 The hotel industry is unable to build up a huge market share.

 ITC has made non-stop efforts to split the FMCG zone from over-dependence on
tobacco merchandise and has been a success in doing so as to a few degree.
Nonetheless, tobacco merchandise stay the largest supply of sales contributing greater
than 60 % to FMCG’s standard sales.

 ITC has gone to great lengths to improve its corporate image, but the fact that ITC has
many tobacco products in its portfolio has an impact on its corporate image. in the
case of tobacco goods tax, the rates and thus profits are affected.

 ITC continues to be depending on its tobacco sales, and those have inexpensive
options and different brands.

 Government restriction over tobacco business.

Threats of ITC

 Increased Health Awareness: Health awareness has increased which has resulted in a
decrease in the demand for tobacco products in India. Anti-smoking programs across
the country are also affecting cigarette sales.

 Intense and growing competition between other consumer goods companies and hotel
chains.

 Regulations and Increased Taxation in Cigarette Business: The Tobacco and Cigarette
Industry in India remains regulated with the aid of using strict authorities policies and
the tax system. This poses a hazard to the tremendously worthwhile ITC Cigarette
company.

 FDI in retail that enables international brands.

 Intensifying rivalry in FMCG companies: ITC is facing intense competition in its

FMCG market from major MNCs such as HUL and P&G and Indian FMCGs such as
Patanjali and Dabur. It limits the market share of the ITC.
Opportunity of ITC

 Growth in buying strength and converting existence: ITC can faucet into growing
shopping for strength and converting customers’ existence in India. It will assist to
elevate income for all of its companies.

 Seize the Opportunities That Rural Sector Offers - The growing rural sector in India
and other developing countries offers tremendous opportunities to increase business
results.

 Increased people’s shopping for power, hence growing competition. More publicity to
inn chains to boom marketplace share.

 ITC will continue to make strategic acquisitions as in the past, purchasing Savlon
from Johnson and Johnson and B Natural from Balan Natural Food. As the product
fits into the current distribution network, ITC will seek to expand its product range
and expand its non-tobacco consumer products business in order to improve its
revenue base.

 Growing Personal Care and Food Processing Industry in India: ITC should use its
distribution channel in the personal care and food processing industry to capitalize on
category growth and thereby increase income.

 Mergers and acquisitions are planned to strengthen the brand.

MARKETING MIX
Marketing are the key factors that go into marketing a good or service. They are the
product, the price, the place, and the advertisement for a good or service. The four Ps,
often referred to as the marketing mix, are constrained by internal factors and external
factors throughout the business environment and interact significantly with each other.

The 4 Ps are used by companies to identify some key factors for their business, including
consumer desires, how their product or service meets those needs or not, how their product
or service is perceived in the world as they are stand out from their competitors and how
they interact with their customers.

PRODUCT

Product refers to a very good or carrier that a business enterprise gives to customers. Ideally,
a product must satisfy an current purchaser demand. Or a product can be so compelling that
purchasers agree with they want to have it and it creates a brand new demand. To be
successful, entrepreneurs want to recognize the lifestyles cycle of a product, and enterprise
executives want to have a plan for managing merchandise at each level in their lifestyles
cycle. The form of product additionally in part dictates how a good deal organizations can
rate for it, wherein they must region it, and the way they must sell it withinside the
marketplace.

PRICE

Price is the value purchasers pay for a product. Marketers have to hyperlink the rate to the
product's actual and perceived value, however additionally they have to take into account
deliver costs, seasonal discounts, and competitors' prices. In a few cases, commercial
enterprise executives might also additionally improve the rate to present the product the
arrival of being a luxury. Alternatively, they will decrease the rate so greater purchasers can
attempt the product.

PLACE

When a enterprise makes selections concerning place, they're seeking to decide in which they
must promote a product and the way to supply the product to the market. The purpose of
commercial enterprise executives is continually to get their merchandise in the front of the
purchasers which might be the maximum in all likelihood to shop for them.

PROMOTION

Promotion consists of advertising, public relations, and promotional strategy. The purpose of
selling a product is to show to customers why they want it and why they have to pay a sure
rate for it.
MARKETING MIX IN ITC
ITC's marketing strategy analyzes the brand with the marketing mix framework that covers
the 4Ps (Product, Price, Place, Promotion). There are various marketing strategies such as
product innovation, pricing, advertising planning, etc. These business strategies, based on
ITC's marketing mix, help the brand to succeed. ITC's marketing strategy helps the brand /
company to position itself competitively in the market and to achieve its business goals and
objectives.

PRODUCT STRATEGY

ITC is a leading consumer goods company in India. ITC has a dynamic portfolio in its
marketing mix with companies from the consumer goods, agribusiness, hotels, information
technology, cardboard and packaging sectors. Product lines have a great length and depth of
products.

ITC is the main marketer in India for consumer staples. ITC encompasses packaged
groceries, lifestyle retail, stationery and educational products, safety matches and incense
sticks, and personal care products. ITC's food brands include Sunfeast with sub-brands Dark
Fantasy, Yumfills, Bounce; Bingo, Candyman, Yippee, GumOn, MintO, Kitchen of India,
Aashirvaad, Fabelle, Sunfresh, B natural and Sunbeam. There are different variations of the
product within each of these brands. For example, ITC Sunfeast offers biscuits, biscuits and
cakes; ITC Yippee offers instant noodles and noodles; candyman offers toffee, sweets and
mint.

ITC has a number of popular brands such as Navy Cut, Insignia, India Kings, Silk Cut,
Goldflake, Classic, Lucky Strike, Players, Winch, Bristol, Duke and Royal that have received
many awards.

ITC has developed a range of personal care products. Based on extensive consumer research
and product development, ITC brands such as Fiama, Vivel, Essenza Di Wills, Engage,
Superia have received a very positive response. already very popular.

Wills Lifestyle and John Players are ITC's lifestyle retailers. They offer their customers a
seductive collection of clothes and a pleasant shopping experience .Classmate and Paperkraft
offer a variety of products in the education and stationery store. Classmate is the largest
laptop brand in the country. Cardboard packaging and flexible packaging are the different
product lines of ITC's packaging business.

ITC has a first-class range of luxury hotels in more than 70 destinations. ITC hotels are the
most environmentally friendly luxury hotels in the world due to their sustainable and
responsible .
PRICE STRATEGY

ITC offers products in all price ranges, but more and more new products are on the premium
side as they offer higher margins. the market conditions, the position of the product in the
market, etc. For example, when bingo first came out, it used a very intelligent aggressive
pricing strategy to gain market share. They kept their prices in line with the market leader,
but offered retailers more volume and more margin, which gave them a competitive
advantage.

ITC has a different marketing mix pricing strategy for different products Its budget brands
pursue low prices Marketing and manufacturing costs are reduced to a minimum ITC has had
to raise the prices of its premium products in the industry due to the increase in excise duties.
has a price greater than 5% over its competitors.

PROMOTION STRATEGY

ITC develops its advertising strategy taking into account your brand proposal and your target
group; Promote your product through print, television and radio as part of your marketing
mix; different ITC brands have different brand ambassadors; for example, the classmate was
supported by Yuvraj Singh and Soha Ali Khan; Saina Nehwal supported Salvon; Shahruk
Khan advocates the entire range of snacks under the Sunfeast umbrella brand, ITC included
Ranbir Kapoor for John's players.

As part of ITC's Centennial Initiative, Classmate launched the Ideas For India Student
Program, Greatest Challenge, which provided young Indians with a platform to exchange
ideas and address our nation's problems and challenges and contribute to the development of
the nation. Many digital campaigns guarantee maximum participation. The Fiama De Wills
Men campaign is an example of this. Fiama DE Wills has teamed up with talented designer
Masaba Gupta for Wills Lifestyle Fashion Week. ITC also takes part in cross-marketing
campaigns.Hooray! Started a campaign with Paytm offering reload coupons equal to the price
of YiPPee noodles. The company launched an ad to support the campaign.
PLACE STRATEGY

ITC has an unrivaled distribution network. The products are available in 4.3 million retail
stores in India. A solid layout shows your niche marketing mix strategy. ITC is constantly
trying to shorten delivery times and get products on the market as quickly as possible. As an
environmentally friendly organization, ITC is carbon positive, solid waste positive and water
positive. More than 47% of total energy consumption comes from renewable sources.
Echoupals guarantees the timely supply of high quality raw materials. and logistics facilities
with a broad and deep distribution network. All ITC's own production units are certified in
hazard analyzes and critical control points. Coffee etc.It has an efficient CRM program for
raw material customers. ITC's Cardboards and Specialty Papers division has four
manufacturing facilities, eight regional sales offices and more than 60 distributors in India.
ITC has more than 100 hotels and is represented in 70 destinations. ITC's food is exported to
the north. America, Middle East, Africa and Australia
 PROJECT
Data science based approach to reduction of taste
through analysis of operating parameters
Pre –requisite
For this project I have done certain studies which include:
 Machine Learning
 Python
 Excel Basic
 Root Analysis
 MySQL.
 Tableau
What is Data Science?
Data Science is creating new ways of modelling & understanding the unknown by using raw
data. It is a process of using data to understand different things to understand the world.
It is more data we need computer power to analysis which reveal new knowledge.
Data Science Help The Organization!
o Understand their environment
o Analyze existing issues
o Reaveal previously hidden opportunities
Data Scientist use data analysis to add to the knowledge of the of the organization by
investing data, exploring the best way to use it to provide value to the business.

What is Data Analysis?

The collection ,transformation and organization of data in order to draw conclusion ,make
prediction &drive decision making
Who is Data Analyst?
It is someone who collects ,transform and organizes data in order to help make informed
decisions
Data Analytics Procedure
1. Ask 6. Act
2. Prepare
3. Process
4. Analyze
5. Share
What is Analytical Skills?
Qualities and characteristics associated with solving problems using facts
Five skills
1. Curiosity
2. Understanding Context:
 The condition in which something exists or happens, context is something we
create own or we add meaning to it like Grocery list grouping
3. Having a Technical Mindset:
A Technical mindset includes the ability to break things down into smaller
steps or pieces and work with them in an orderly & logical way
4. Data design:
How you organize information
5. Data strategy:
The management of the people processes & tools use in data analysis

What is Analytical Thinking

Identifying & defining a problem & then solving it by using data in an organized ,
step –by –step manner
5 Thinking

1. Visualization
2. Strategy
3. Problem Orientation
4. Correlation
5. Big Picture & Detail oriented Thinking

Root Analysis
The reason why a problem occurs
FIVE WHYS??
 Five time to reveal that root cause
 Always go for 5 whys(why,why,why,why,why).
Gap Analysis
A method for examining & evaluating how a process works currently in order to get
you want to be in future.

DATA LIFE CYCLE

1. Planning : Needs ,plans & decision

2. Capture : Collection of data
3. Manage : Manage ,safe maintain ,data cleaning
4. Analysis : Data driven decision Making
5. Archive : Available data may not use or may use
6. Destroy : End
Data science is changing

 The way we work

 The way we use Data
 Our approach to the world
 All organization have unlimited amount data ,all organization ultimately use data
science for same reasons to discover optimum solution to existing problem

MY PROJECT WORKINGS
STEP 1 ASK

This steps includes the needs or problem define, forecasting results

According to my project it is

“Data science based approach to reduction of taste through analysis of operating

parameters”

It states that organization wants to find out the reason of rising in the complaint which
depends on various factors in manufacturing they want to find out the

 Root cause of getting maximum complaints ,

 What steps can be done in reduction of number of complaints
 Future forecasting
 How to improve the parameters
 Manufacturing Feedback
 Labours work Feedback
 Supervison Check.
 Mangement Lacking
 Check on working of operations in company

STEP 2 PREPARE

Data base

A collection of data stored in computer system

This step requires the sample data which includes the various parameters which includes

 BRAND NAME
 COMPLAINT NO.
 PACKER
 PACKER TECHNOLOGY
 MAKER
 MAKER TECHNOLOGY
 SEGMENT
 TASTE DISCRIPTION
 TASTE TYPE
 CUSTOMER NAME
 LOCATION
 CUSTOMER CONTACT NUMBER
 BLEND
 SHIFT TIME
  CODE DATE
 COMPLAINT DATE
 COMPLAINT CATEGORY
 DATE OF COMPLAINT

A Sample data

A sample data
STEP 3 PROCESS

This steps include proper of cleaning data , process of inspecting, cleansing, transforming,
and modeling data with the goal of discovering useful information, informing conclusions,
and supporting decision-making.

DATA CLEANING

It is done to avoid redundancy

For example:
DATA REQUIREMENT SPECIFICATION

 Competitor Brands
 Competitor Price
 Competitor Weakness
 Competitor Strength
 Company’s Different Brands with Price
 Competitors Complaints in Specific Location

DATA COLLECTION
STEP4 - ANALYZE

This step, includes to slice and dice your data to extract meaningful insights from it. Using
the techniques and methods of data analysis, to find out the hidden patterns and relationships,
and find insights and prediction

Data analysis tools like Excel, Google Sheets, and business intelligence tools, like Tableau
and Google Data Studio, are excellent for crunching numbers or data . They allow you to
plug in your quantitative data and create comprehensive visualizations, charts, and graphs.

These tools are great for getting started with data analysis,

For more complex data analysis methods

 Inferential Analysis – statistical data analysis to discover patterns and trends

 Descriptive Analysis – real-time qualitative data analysis

 Diagnostic Analysis – exploratory quantitative and qualitative data analysis

 Predictive Analysis– historical quantitative and qualitative data analysis

 Prescriptive Analysis – scenario-based quantitative and qualitative data analysis

Some of these data analysis methods use AI and machine learning to help you automatically
analyze large sets of unstructured data. But don’t let that put you off. There are many out-of-
the-box tools that come with pre-trained machine learning models so you can get powerful
insights in just minutes, without writing a single line of code.

Once you’ve trained your model using your business data and criteria, you can connect it to
the tools you love through t like Excel, Google Sheets, and start gaining value from data in
real-time.

 In my project I have done Analysis by using tools Excel, Tableau.

  For my project I have to compare various parameter with complaints number
 This analysis will help me to depict the various error in the operation
 Dependency of various parameters
 Defaults in parameters
 Relevant trends depicts from the data

Analyzing the taste complaint data

1.

We conclude in late night shift, we have maximum complaints i.e 39.30%,which states that
we have to encourage the workers in night as something lacking behind because it will
impact on company image

2
We conclude the segment KSFT have highest no of complaints i.e 165 So we have to work
more particularly on segment KSFT for reduction of complaint

3.

We conclude that highest number of complaints is from Gold Flake King Red after
that is Gold Flake Premium ,rest Classic Rich Taste, Classic Balanced Taste ,Gold
Flake Kings Blue are on same level

4.
 We conclude that largest complaint is at Delhi and then at Kolkata So we have to
work at Delhi first to reduce the complaints

5.

• We came to know that highest no of complaints is at maker 22 i.e. 18.60%then at 28

i.e. 18.25% maker So on maker 22 we have to work to reduce complaints

6.
 • We conclude that blend TFPM has highest complaint then is CRK. So we have to
work on Blend TFPM to reduce the complaints

7.

We conclude that highest 52 packer has highest complaints than is 51 packer So we have to
work on 52 packer
POSSIBLE REASON

• Segment KSFT has highest number of complaints as according the survey it is

generally taken by the frequent smokers or rich masses which observe every things in
more supremely from packaging to taste.

• So we have to target more on this segment for keep company’s image in good books

• Due to Sleep disorder

As human being is more active and work smartly at day time

• Lack of Supervision

Fatigue could be a reason in supervisor which lead to decrease in monitoring power

which degrade in quality of cigarette

• Blend TFPM has highest no of complaints which means the raw material used in
making this blend is somewhere problematic or workers who made this need to be
trained well

• As mostly high number of complaints are from metropolitan cities which means the
people who smoke there are highly educated which helps us in creating true brand
image

• For this we have to take proper control over these cities how they are producing using
right techniques etc.

• Also in location wise high complaints can be problem in warehouse like temperature
or any other reason while storing there .

• Proper benchmarking.

• Competition is at high rate in metropolitan cities due high availability of variety in

other brands

• Weather effect can be important cause as cigarette taste get changed when it comes in
contact with atmosphere
STEP5 –SHARE

It become more complex for simply sharing the raw results of work it involves interpreting
the results , and presenting them in a manner that is understandable for all types of
audiences. We have to share our result to decision makers or to experts they expect from us
100% clear and unambiguous. Data analysts commonly use reports, dashboards, and
interactive visualizations to support their findings.

Share includes the root analysis for which there may need subject matter expert to guide us
in better way for ex-

 To interpret the result for weather forecasting we need Meteorologists,

 To interpret the result for economy we need Economist
 To interpret the result for investment we need Investment Consultant

ROOT ANALYSIS

Problem Statement:

Complaints received for our cigarette products

1.
Why are we getting these complaints ?

ANS : Major contributor to complaints are Gold Flake Kings Red and Gold Flake
Premium.
2.

Why are they the major contributor.?

Ans : Because GD121 Maker Technology contributes more to the complaints of these

3.

Why GD121?

Ans As KFST is major contributor

4.
Why KSFT?

Ans: Majority of our cigarette varieties use this segment i.e KSFT

5.

Why do they use ?

Ans: As majority of our cigarette complaints brands are in the packing of 22, and 28
(~51% of source of all the complaints together) and for those KSFT is the major
segment
CONTINUE

• In the graph, we can conclude i.e 2016-2018 complaints were rising/constant

• But after that it is decreasing

Further more

Proportion of GD121 to total production remained throughout this time

• (Suppose total prod remains same throughout)

2016-> Total prod -> 100

GD121 contribution -> 40%

2017 - GD121 - 43%

2018- GD121 - 49%

2019- GD121 - 36%

2020 - GD121 - 32%

• Production is constant, Complaints increased first, then decreased

• GD121 is a max contributor of complaints

STEP 6- ACT

This step includes solution ,the result from pervious mistakes, how to make changes to
make corrective process, for this purpose we need

 Case Study
 Research paper
 Technology Assistance
 Expertise

Data science based approach to reduction of taste through analysis of operating

parameters
Solution :

ZOMATO CASE;
Zomato used Chabot system to solve the problem ,but if problem is not solved , than human
is used to solve the complaints, therefore it help in reducing the cost and also help in solving
the complaints in real time .

HOW CAN WE USE THIS IN OUR ORGANIZATION

In our organization feedback can be collected in two ways,

1.Predetermined Feedback Google Form

Example : I am calling for a complaint related to a brand ,as soon as I select the brand name
the problem related to it should be dropped down and executive can select , if the problem is
new than can select others .
2.QR code
Example : Instead of email we can use QR code which ensure authenticity as well it help
us to give feedback through Google form`

Both the methods are developed on the basis of pre –determined feedbacks
DELL CASE:
Dell has created a dedicated website that helped turned their brand image in which users to
reviews that get the most comments and votes from other Dell users on the forum become
prioritized and taken more seriously by the company.

HOW CAN WE USE THIS IN OUR ORGANIZATION

In our organization we can implement this by ranking the complaints according to their
parameters ,highest ranked parameter to be solved first then the lowest .

Benefits
Cost reduction
1. Manual effort in cleaning the data is reduced
2. Can quickly pin point the major complaints category per brand
3. Help in prioritise by identify in the faulty brand /manufacture on the go ,which will
lead to reduction in complaints
4. Quick customer feedback option
 CONCLUSION & RECOMMENDATION
On analysing different parameters which reflect causes of complaints :

• Gold Flake Kings Red and Gold Flake Premium are maximum contributors of rising
complaints

• The maker technology used for Gold Flake Kings Red and Gold Flake Premium is
GD121

• GD121 is used mostly in all the of segment KFST

• KFST is used in our maximum cigarette

• Further analysing concludes that packing 22&28 are of the 51% source of all
complaints together .

• So, we can check further the production of GD121 if this decreases than there is
direct relation between reduction in complaints and GD121 production..

Through my analysis I found that they are lacking in few stages of collecting as
well as solving complaints of the customer

 Company used to collect data either through troll free number or by email
 The sample complaint data shows how complaints are raised by the customer,
there is no proper database or website for tobacco for customer to raise the
complaints.

 The complaints are usually remain pending or customer couldn’t raised the
specific complaint the faced while smoking

 The complaints are not specified like taste complaints , packaging complaints
, filter complaints , any irritation or damage caused due to tobacco etc

 They don’t have any fix timing to solve their customer complaint.

 Also , they don’t have any chatbot or helpdesk in their online venture

 There are varieties of division in the company and also their subdivision, and
if complaint is raised in any division it takes lots of efforts and time to solve
it.
 RECOMMENDATIONS

1. Collection of complaints should be change

 GOOGLE FORM OR WORD FORM
 QR CODE

FOR BOTH THE METHODS OF COLLECTION THRE IS A NEED OF PRE-

DETERMINED FEEDBACK

o Creation of predetermined feedback can be done through database.

o Company always store his data in database for future purpose.
o We can use that data for creation of pre-determined .
o For example;

SAMPLE OF DATABASE
2 .They can create a special software for ranking the complaint

For ex-

3 They can implement chat boot or helpdesk

for their online venture

In ITC they can implement this by ranking the complaints according to their
parameters ,highest ranked parameter to be solved first then the lowest .
FINNANCIAL ANALYSIS