Professional Documents
Culture Documents
Morgan Brochure
Morgan Brochure
Morgan Brochure
Approval
In July 1998 the Morgan Motor
Company achieved European Whole Fitting the superform wings
Vehicle Type Approval for all its four cylinder
painting. To develop and machine the
and eight cylinder two-seater models.
Morgan Main
The NEW ‘Morgan’ Dealers
Morgan by Ken Hill
This engaging study
UNITED KINGDOM
LONDON
Wykehams Ltd
F H Douglass
Tel: 0171 589 6894
Tel: 0181 567 0570
This short video gives a fascinating Morgan factory, is a must Richard Thorne Tel: 0118 983 1200
insight into the evolution of the Morgan car, for collectors, enthusiasts BERKSHIRE, Maidenhead
with its unique blend of past and present. SGT Tel: 01628 605353
and those waiting for their
CHESHIRE, Altrincham
own custom-built Morgan. Cheshire Morgans Tel: 0161 929 2760
Like the Morgan Motor Company itself,
CO. DURHAM, Durham
the video has a personal feel. Charles Ken Hill has selected I&J Macdonald Ltd Tel: 01207 520916
Morgan, Joint Managing Director, begins DEVON, Exeter
more than 250 Pheonix Motors Tel: 01395 23225
the story with his grandfather
photographs, many not ESSEX, Southend-on-sea
H. F. S. Morgan’s invention, in 1909, of Cliffsea Cars Tel: 01702 602042
previously published,
the Morgan Runabout - a three-wheeled KENT, Sevenoaks
‘car for the people’ which won the French which together with his Brands Hatch Morgan Ltd Tel: 01732 882017
introduction and captions LANCASHIRE, Southport
Grand Prix in 1913. Lifes Motors Ltd Tel: 01704 531375
relate both a unique SUSSEX, Chichester
family history and the Portfield Sports & Classics Tel: 01243 528500
WORCESTERSHIRE, Hartlebury
story of the oldest
Heart of England Morgans Tel: 01299 250025
independently-owned WILTSHIRE, Salisbury
British car manufacturer. Burlen Services Tel: 01722 412500
Morgan personalities shown with SCOTLAND, Glasgow
their cars include much-decorated First Parker of Stepps Tel: 0141 776 1708
It’s a story that spans our century, SCOTLAND, Blairgowrie
World War flying ace Captain Albert Ball,
starting with H.F.S. Morgan’s 1909 Thomson & Potter Ltd Tel: 01828 670247
who took on the Red Baron, and racing IRELAND, Co. Wicklow
design for the three-wheeled Runabout. Scott McMillan Tel:00353 1286 0382
driver Mrs Gwenda Stewart, who broke
Early pictures show features much
Intriguing archive footage takes us back no less than 57 records in 1930. WORLDWIDE
to those early racing days - and it’s this sought after by collectors; others will AUSTRALIA, Victoria
fascinate a wider audience, such as Morgan Sports Car Dist. Tel: 00 61 3547 51031
same spirit of driving, combining You can order your copy of the
AUSTRIA, Trumau
sporting performance with pleasing the Morgan with a machine-gun book using the order form at the bottom Hammerschmid GesmbH Tel: 00 43 2253 6666
shape, that characterises the Morgan mounting, developed for use during the of the back page of this issue of BELGIUM, Brussels
Garage Albert Tel: 0032 2410 6443
car of today. First World War. The Malvern Link.
CANADA, Ontario
CMC Enterprises Tel: 001 905 857 3210
We see some of the special skills DENMARK, Skanderborg
required to custom-build the cars by Alan Hall Tel: 0045 8651 1552
hand, though time-honoured FRANCE, Paris
Jacques Savoye Tel: 0033 1 457 48280
craftsmanship is nowadays accompanied
GERMANY, Stuttgart
by state of the art technology such as
airbags and onboard diagnostics.
Morgan success story will continue into Featuring the famous Morgan script and the wings logo, the dazzling blue signs SPAIN, Madrid
Tayre SA Tel: 0034 1457 7634
its second century. measure approximately 33cm x 88cm and are available direct from the factory at £250.00 SOUTH AFRICA, Bryanston
Terry M Allan Tel: 0027 11811 2690
The video is available direct from each (exc.VAT, post and packing) using the order form on the back cover of
SWEDEN, Malmo
Morgan Motor Company Limited at a price The Malvern Link. Wendels Bilforsatjning Tel: 0046 4021 8000
USA, San Francisco
of £11.00 inclusive of p&p. An order form Isis Imports Ltd Tel: 001 415 433 1344
is available on the back page. USA, Purcellville
Cantab Motors Ltd Tel: 001 540 338 2211
D1125 Morgan news letter 10/2/2000 10:07 am Page 4
Suspension
+4 Front
Rear
Dimensions
Independant sliding pillar with coil springs
Semi-elliptic leaf springs
+8
Engine
3.9 4.6 USA
No. of cylinders V8 V8 V8
Cubic capacity 3946 4555 3946
Bore and stroke 94 x 71.12 94 x 82 94 x 71.12
Compression ratio 9.35:1 9.35:1 9.35:1
Maximum power 140 Kw @ 4800 (190.3 bhp ps) 143 Kw @ 4400 (194.4 bhp ps) 139.5 Kw @ 4750 (187 bhp ps)
Maximum torque 305 Nm @ 3500 rpm (225 Ib/ft) 353 Nm @ 3000 rpm (260 Ib/ft) 305 Nm @ 3500 rpm (225 Ib/ft)
Valve gear Single central camshaft with hydraulic tappets Single central camshaft with hydraulic tappets Single central camshaft with hydraulic tappets
Fuel Electronic fuel injection Electronic fuel injection GEMS fuel injection
Ignition Electronic ignition system Electronic ignition system Solid state digital ignition
Fuel Consumption
1/100km MPG 1/100km MPG 1/100km MPG
Urban conditions 19.32 14.62 21.08 13.40 TBA TBA
Extra-urban conditions 9.175 30.79 9.44 29.92 TBA TBA
Combined 12.916 21.87 13.70 20.62 TBA TBA
Transmission
Gears 5 speed Axle 3.23:1 ratio Tubular Live axle
Suspension
Front Independant sliding pillar with coil springs Chassis Z shaped section with 5 tubular or boxed cross members
Rear Semi-elliptic leaf springs Coachwork Treated hardwood ash frame panelled in aluminium with steel cowl and scuttle. Aluminum Superform wings
Dimensions
Overall Length: 3960 mm/13’ Width: 1630 mm/5’4” Height: 1290 mm/4’4”
Wheelbase 2490 mm/8’2”, Track: Front 1345/4’4” Rear 1375/4’6” Dry Weight 940 Kg Pictured overleaf
D1125 Morgan news letter 10/2/2000 10:50 am Page 5
D1125 Morgan news letter 10/2/2000 10:58 am Page 6
D1125 Morgan news letter 10/2/2000 11:06 am Page 7
motion
A HISTORY in motion
motion
Following the war, production was
In an era of global corporations and The prototype Plus 8 outside the Morgan factory
mass production, the achievement of the quickly back to full force and Morgan
Morgan Motor Company, which has benefitted from a nation full of car-
thrived as a family-owned and operated starved motorists. However, by 1923,
car manufacturer for almost 90 years, competition was fierce. H.F.S. using his
should not be underestimated. This renowned business acumen, decided to
success can be attributed to the lower prices and production, and
judgment and foresight shown by the revamped Morgan’s image, choosing a
company, from the days of its founder sporty and sophisticated look. Many
H.F.S. Morgan to the present time, that Morgans were fitted with state-of-the-
has enabled Morgan to continue as a art self starters and electric lights, with
manufacturer of quality, hand-built cars front wheel brakes available as an
through times of both economic boom optional extra. With the revamp company. Acknowledging that reliance Using the new V8 engine from Rover,
and crippling depression. complete, Morgan rode out the on one country was treacherous, Peter 1969 heralded the launch of the Plus 8,
depression of the 1920s. Morgan modified the business between which is still the company’s flagship
First built in 1909 and launched at
1961 and 1963, cutting production and model today. The Plus 8 boasted a 3.5-
the London Motor Show in 1910, the 1933 saw the development of the F-
establishing agencies in Europe, Canada litre engine and a totally new wheel
early Morgan was a simple three- Type, a three-wheeler model using a
and Australia. construction, which had to be designed
wheeled car with a single seat. A year Ford four-cylinder water-cooled engine
to withstand the torque generated by the
later, the car had been developed into a of between 8 and 10 horsepower. By In the early sixties, the British V8 engine. The car gained widespread
1936 the F-Type had become the regained their interest in Morgan, one of popularity, and later developments saw
basis of the first commercial the few cars then available with the introduction of a five-speed box and
four-wheeler from Morgan, the distinctive styling and character. A in 1990 a 3.9-litre V8. In 1997, the Plus
4/4, which was ultimately significant stimulant was the launch of 8 acquired an impressive 4.6-litre V8
available as a two- or four-seater the Plus 4 Plus at the 1963 Motor Show. engine, providing massive power and
and as a drophead coupé.
torque, and faster than ever acceleration.
Exports of the four-wheeler grew, The Plus 4 Plus was based on the
with agencies being established Plus 4 model, but the streamlined, Recent improvements to the Morgan
Three-wheelers in 1913 overseas - the first appearing in aerodynamic shaping of the car meant specification throughout the entire range
the US and France in 1948. include optional driver and passenger
two-seater, and had made a gold medal airbags, heated windscreens, longer doors
Having survived war again, it was
winning appearance in the Motor Cycling and cockpits for easier access and a
not until 1950 that the new Plus 4 was
Club’s London to Exeter trial, the rake-adjustable steering column. Morgan
precursor for many competition launched at the Earls Court Motor Show. has been constantly enhancing its range
successes for the three-wheeler. The Equipped with a two-litre Vanguard to surpass all existing environmental and
The Plus 4 Plus
car, equipped with the Morgan patent engine, the Morgan Plus 4 was an safety legislation worldwide, and the new
front suspension system and various V- acclaimed success, based on the 4/4, Plus 4 and Plus 8 models are a
original 4/4 with a lengthened and improved speed and acceleration.
twin engines, proved to be both popular unique blend of traditional craftsmanship,
widened chassis. However, the Plus 4 Plus was not a
and economical, and continued in high quality engineering and the latest in
commercial success. Available for three
production until 1952. automotive technology.
Despite the early popularity and years, Morgan only produced 26 cars -
During the First World War, production financial accessibility of the 4/4 and the but it was not a wasted exercise. Even up to the current day, the long
Morgan
at Morgan switched to munitions. Car Plus 4, the British and European Displayed alongside the more waiting list for these cars is proof of the
manufacture continued on a small scale; markets became precarious. By 1960, traditional Morgan, it reinforced the style and quality of this sought after
Morgan dabbled with a prototype four 85 per cent of Morgan’s production was message to the consumer that the marque. The same timeless grace and
wheeler and produced, in small quantities, exported to America, but the crash of the original Morgan design was a car of elegance, combined with a pure driving
a prototype Aero model and Family model. US market in 1961 brought further timeless quality, totally independent experience that has attracted people for
Racing Ahead
Serena Aston, Morgan race series co-ordinator
RacingRacing
Ahead Ahead
as well as spare parts for older cars. All
members receive a monthly magazine
(0)1869 241387.
D1125 Morgan news letter 10/2/2000 9:04 am Page 1
DEALER-FIT
Accessories
Morgan take a pride in building your individual requirements. Each new Morgan body colours, options and extras that make For stylish practicality, a luggage
Morgan to match your personal tastes and owner chooses from a myriad of trim and each car unique. In order to personalise rack can be fitted by your Morgan
your Morgan further, a wide range of dealer, in traditional lowline form, or
dealer-fit accessories are also available to with sidescreen stowage. Leather
add a little extra luxury to your car. luggage rack straps are the elegant
answer to securing your suitcase, picnic
Interior accessories available include
hamper or golf clubs. Why not simply
walnut door cappings, 14” or 15” walnut
celebrate Morgan’s status as the oldest
steering wheels and chrome rear view
independent British car manufacturer
mirrors. To enhance the sporty look and feel
still in production by embellishing
to your Morgan, you could add colour coded
your bonnet with an enamel Union
spotlights or choose from a range of
Jack badge.
stainless steel performance exhaust
systems for 4/4, Plus 4 and Plus 8 models.