ASSIGNMENT NO 1

SUBMITTED BY: Amaan Bhatti

ROLL NO: S2F18BBAM0003
DEPARTMENT: BBA-7
SUBMITTED TO: Mam Nabiha
COURSE TITTLE: Business strategy
DATE: 4-11-2021
UNIVERSITY OF CENTRAL PUNJAB
 Assignment topic :
Choose a local company that you want to analyze from strategic point of view
Discuss a particular domain/department/issue from the chosen company and use the effective
management principles discussed in class with reference to the problem
Highlight the mission statement of the company if it already has one and analyze it according to
the rules discussed. If your chosen company doesn't have a mission statement, develop a
hypothetical one based on the principles discussed. You must have justification for using every
word.
Important things to consider:
1. Choose a company with a view that you'll be using it for the entire project
2. Every student must choose a different company.
Company
Atlas Honda
Vision
“Market leader in the motorcycle industry, emerging as a global competitive centre of
production and exports.”
Mission
“A dynamic growth oriented company through market leadership, excellence in quality and
service and maximizing export, ensuring attractive returns to equity holders, rewarding
associates according to their ability and performance, fostering a network of engineers and
researchers ensuing unique contribution to the development of the industry, customer
satisfaction and protection of the environment by producing emission friendly green products as
a good corporate citizen fulfilling its social responsibilities in all respects.”
History
The Company named Atlas Autos Limited signs Technical Assistance Agreement with Honda
Motor Company Limited. The historical ceremony takes place in Tokyo in 1963, where Mr.
Yusuf H. Shirazi and Mr. Soichiro Honda grace the occasion with their presence. The journey
of association with Honda begins.
Atlas Honda Limited is a public listed company which was incorporated on October 16, 1962. It
is a joint collaboration between Honda Motor Company Limited Japan, the largest and most
reputed motorcycle brand in the world, and Atlas Group, one of Pakistan’s most renowned
business conglomerates. The Company is principally engaged in progressive manufacturing and
marketing of motorcycles and spare parts.
Atlas Honda Limited is the largest motorcycle manufacturer in Pakistan with the strongest
brand value and highest customer loyalty. The Company is considered a pioneer of motorcycle
industry in the country and has been leading two wheeler market successfully for over 50 years.

The Company currently has a production capacity of over 1.35 million units per annum and
continues to maintain its status as market leader both in terms of volume and quality. It also
exports its motorcycles and spare parts to Bangladesh and Afghanistan.

With highest quality products, state of the art manufacturing facilities, largest dealership
network & impeccable after sales service, Atlas Honda Limited is today considered a
benchmark for two wheeler manufacturing. It has been proudly and successfully fulfilling its
role as the flag bearer of motorcycle industry in Pakistan.

As one of the largest tax payers in the private sector and being one of the best employers in the
country, Atlas Honda Limited stands as a beacon of light for the corporate, social and
intellectual sectors of Pakistan.
Effective Management Principles
The effective management principles that the companies can use are as follows:
• Division of Work
• Authority and Responsibility
• Discipline
• Unity of Command
• Unity of Direction
• Subordination of Individual Interests
• Remuneration
• Scalar Chain
• Order
• Stability of Tenure
• Initiative
• Esprit de Corps
The atlas honda also follow the management principles.