A REPORT ON THE INTERNSHIP PROGRAMME

AT
Glory Package
Submitted to Amity University noida - 201313
In Achieve requirement of the Skill Based course for the
Award of the degree of

Bachelor of Business Administration - Business Development

BY
Guna Singh J
A0679419009

Under the guidance of

Dr Archana Singh

Department of Amity Institute of Cömpetitive Intelligence and Strãtegic Management

ACKNOWLEDGEMENT
It is my profoúnd privilege to thank our Head of the Départment Dr Monika Saxena, for giving me
this opportunity to undergo internship training, which helped me to acquire practical knowledge.
I express my sincere thanks to our Department of BBA - BD , Project Guide Dr Archana Singh for
allowing me to undertake institutional training at and for her useful support and encouragement
throughout this program and for completion of this project.
Fínally, I wøuld like to take tāsk to thank my working guide and Managing Director of GLORY
PACKAGE, Mr. Kamaraj V for guiding me throughout my period of internship and helping me to
acquire necessary skills for my productive career

 Declaration by the candidate:

I hereby declare that the matter in the project report entitled “Printing & Packaging” given
to Dr Archana Singh at Amity Institute Of Cômpetitive Intelligence and Strâtegic
Management, Amity University, and NOIDA is a bonafide and genuine research project
under guidance of Dr Archana Singh.

 Index
Chapter Title Page no

Acknowledgement

Declaration

1 Company and industry profile 1 -12

2 Organisational Questionnaire 13 - 22

3 Work Experience 23 - 24

4 Skills Acquired 25 - 26
Limitations
5 Suggestions
Conclusion
27

Bibliography 30

Internship daily worksheet 31

 CHAPTER 1
COMPANY AND INDUSTRY PROFILE

Cardboard boxes are industrially recyclable, packaging of goods or materials in prefabricated boxes. Industry experts corrugated cardboard because it does not mean a specific.
The term corrugated cardboard sometimes refers to a variety of cardboard-like cardboard, and cardboard. The meaning of this term can vary depending on locale, content, structure, and personal choice.

TERMINATION:
Corrugated boxes

• Cereal box or carton

• Hard board box

• Corrugated box used for cake stand

• Pizza boxes

• Ice cream boxes

• Tissue Paper boxes made of non-bending paperboard

In business and industry, material producers, container manufacturers, packaging engineers, and standards organisations,
The broader divisions of paper-based packaging are:
• Paper is a thin material primarily used for handwriting, printing, wood, rags or pool-extracted cellulose pulp, crimped together, dried and made into a flexible sheet.
• Cartons, also known as cartons, are generally thicker than paper. According to the ISO standard, the exception to the carton is gram mage of 223 g / m2 or more. The carton can be single or multiple days.
• Corrugated fireboard, also known as corrugated cardboard or combination of a paper-based material made of corrugated grooved corrugated cardboard.
Containers also have multiple names:
• A shippíng cóntainer made of cardboard is also down a “corrugated carton”, “carton” or “case.”
• A fólding carton of cardboard is known a “corrugated carton”.
• The set-top box is made of gi-grade cardboard, also referred to as a "cardboard box".

 • Bevėrage bøxes made up of cardboard laminate r call "boxes", "cartons" or "boxes".

HISTORY
The rm may accept rst commercial carton (no cardboard) box

M. Travėston & Sôn in England in 1817.The packaging bøxes took place in Germany that same year.
Scòttis hborn Robert Gáir invented pre-cut cardboard and cardboard boxes in 1890. Gair's invention was at the Brooklyn Printing Co., Ltd., who made paper bags. One day he accidentally used the metal letters that
were used to fold the bag when ordering the seed bag to move it into place. That it was possible to make a foldable and prefabricated cardboard box with a single operation. Simple development when it became
possible to use materials at the turn of the 20th century.
The cardboard box was developed in France around 1840 for silk makers to transport Bombay forest moths and eggs, century, cardboard box manufacturing has been Valera region.
Corrugated (also known as corrugated) paper was patented in England in 1856 and used as a cap liner, but corrugated cardboard was not patented and served as 1871. This patent was issued by AlbertJones of New.
York City for single-sided (single-sided) corrugated cardboard. Jones used cardboard to wrap the chimneys of bottles or glass lanterns. The first machine for producing large quantities of corrugated cardboard was
built by G. Smyth in 1874, and in the same year Oliver Long invented cardboard with liner sheets on both sides to improve Jones' design. This was the cardboard we know today.
The first cardboard boxes made in the U.S were in 1895. In the early 1900s, crates and boxes were replaced with cardboard boxes.
By 1908, the terms "cardboard" and "cardboard" were used in all paper transactions.

Homes and Furniture

Living in cardboard boxes is usually associated with homelessness. But Ryan designed a home made up primarily of cardboard. More seats or small tables made of cardboard. Productare commonly shopping .
fi

fi

Crafts and Entertainment:

Cārdboard and other paper-básed materìals (cardboard, cardboard, etc.) insulate linings.

A frequently asked cliché is that when a large, expensive new toy is presented, the child soon becomes plays in the box. Jokingly, but the kids are of course enjoying playing in the box. You are using your
imagination to represent variety of objects. In popular culture, this example Calvin and Hobbes, where the protagonist Calvin often thought of "transformation", a "replicator" or a time machine.

Thecardboard box has a very high reputation as a toy, so Toy Hall of America. This is one of the few toys that are not of a specific brand. The result was the addition of a of toys made of the hall at the Strong's
National Theater Museum in Rochester, New Yo.

The stealth video game Metal Gear series features classic gags including cardboard boxes as in-game items. This through the place without arresting the enemy sentry.

PROPERTIES
• You measure multiple attributes and properties of corrugated board. Some of them are: The range of
• Water content is 6.59.5%. If the water content is below a certain limit, the cardboard will crack, and if it is above a certain limit, the compressive strength of the plate will decrease.
• Edge crush test width and predicts the Box compressive strength. Reported in KN / m or lb / inch.
• Bursting Strength The pressure required to rupture the corrugated sheet. It is reported in KPa or lb/inch2. The
• Box còmpressive strėngth is a direct measure of the performance is reported in kgf or N. Measures the stiffness of a
• fFat crash test flute and is reported in KPa.
• Bending resistance
• Impact resistance
• Cushioning, shock absorption

• Tear resistance

• Grammage weight per square meter of all materials is called Grammage. Reported in g / m2 units.

Corrugated fibreboard it is anisotropic. Many attributes are directional. For example, edge crash, flexural rigidity, tensile and surface properties differ along the flute and manufacturing machine directions.



 CUSHIONING BY CRUSHING
The sealed air helps limited rigidity and future objects. Gary Connery landed safely through a wingsuit without spreading the parachute, allowing a 3.6-meter (12-foot) high division made of
thousands of cardboard boxes to "run". Landed on the road (landing area).

MANUFACTURING
Tables made on high-end machines named wrinkles often run (150 m / min). These machines complicated the goal of avoiding a number of common problems in the production of soundboard, e.g. B. chain and
wash.

The main material in waves is paper, different points for each layer to form corrugated boxes. Due the consideration of a scale generated in its own factories, which is referred to in its own factories. Most well
placards hold a stock of paper rolls.

In classic wrinkles, voltage vapor. After the table is formed, dried drying. Here, the newly shaped corrugated plate is heated with. On the top, a different pressure is applied by a charge system on the belt.

Wave environments are usually (130g meter) groundweight in the US; In the United Kingdom, 90 g/s meter is popular. For a facer, it and shaped into a flat model on the directional wheel. This is connected to a
flat plate with starch-based adhesives to form a single table. The double packer adheres flat control panel of disturbed plate. Dashboard is a test lining paper cover (of different types).

Popularity size is "A", "B", "C", "E" and "F" or Micro flute. The specification of letters in connection with the order of the flutes will be invented, not relative size. The size of the flute refers to the flute on each
linear leg, although the actual flute size for different bending machine manufacturers can vary slightly. The measurement of the flute on each linear leg is a more reliable method to determine the flute size
compared to the thickness of the measuring card, which can be changed due to production conditions.
.

BOX MANUFACTURING PROCESS

Engineering Wave Box Design In order to meet the specific requirements of the product,
Shipping, the dangers (vibration, compression, humidity, etc.)
Of box is a conventional groove container (RSC). All lids have edge point. Normally, longer lids small flap. However, with the increase in e-commerce and a competitive retail environment, the boxing design will
be more dynamic and functional, the streamet's normal design of the shipping box.
The joints of the manufacturer are often associated with adhesives, but can also be inserted or sewn. (depressed) into the packaging that the box uses, fill it it for shipping. Constance of CAN with adhesive tape,
adhesive, pin, straps, etc.
The size of the the inner size (for products) or externally (to handle machines or pallets). The boxes are usually specified and ordered by the inner dimensions.

SINGLE FACE LAMINATE

The limitation of common corrugated material is that it is difficult to apply fine graphic

printing for informational and marketing purposes. The reason that the team's corrugated board is relatively thick and spongy compared to the thin, incompressible properties of hard fiberboard such as corrugated
board. Due to these properties of corrugated board, it is printed primarily using the flexographic printing process, which is essentially a loosely registered warp application.

A product developed more recently than the is a hybrid product that combines the advantages of construction graphic printing of the previous lithographs restricted to carton.

Generally, this application called "Single Face Laminate" starts the process with an existing grooved medium attached to a single liner board (one side), but instead fiber liner, SBS (solid carton sheet such as
(sulfate). ) Is laminated.

The material composition of the SFL requires special equipment, so users can for these products. However, these costs the cost savings of a separate cardboard sleeve and the labor required to assemble the
finished package.

BOX MAKER’S CERTIFICATE

A box maker certificate (also known as a or "maker box certificate") contains the strength of the box. The outer surface is typically box. It is tension. No certificate required If used, it means that certificate
complies with
• Explosive text or edge collision test
• Important information includes: Box total)
• Total weight limit

 RECYCLING
Old cardboard côntainers are an exćellent sòurce of fiber for recyčling. Packaged for cost-effective transportation. The packaged box is inserted into a large through hydropalper with warm. Pulp slurries are paper
and textiles.
Crusher and rotten scrap or broken recycling. The high post-consumption recycling rate reflects the recycling plant influx of material. Several techniques can be used to sort, sort, and filter recycled paper
chemically. The

HISTORY OF Glory Package

Glory Package was started in 1975 by Mr. V Kamaraj, son of N Velsamy Nadar. The cornerstone was laid by Mr. V Kamaraj, worked in One thousand writers, They started as a medium scale industry and now the
firm is creating millions of profit. They not only supply to local consumers but also supply globally. They have a very good name among the printing owners depending on their supply the orders on time. They have
been able to withstand in this field for so long because they do not compromise with quality of corrugated cake boxes. Mr. V Kamaraj holds a position in IIP (INDIAN INSTITUTE OF PACKAGING). He can issue
export license for printing without any difficulty. Glory Package are very well called in the states of TAMIL NADU, KERALA. They supply boxes for some leading Bakery companies like,

• Bread Factory
• Best Backers
• Mango Backers
• Royal Backers
• Navya Bakery
• Malabar Backes
• Anns
• Cochin Bakery
• Kavitha Bakery
• Grand Bakers
The more importantly they allow students to do internship in their company without any hardships.

 CHAPTER 2
Organisational Questionnaire

1. Name of the respondent

2. Name of the bakery or shop
3. Designation
4. Age
5. Educational qualification
6. How have many employees in the organisation?
7. Experience in the present organisation?
8. Have you changed the structure of organisation in the last 10 years?
9. Did the organisation restructuring follow?
10.How often do you evaluate your organisational structure?
11.Emplòyees of the énterprise is important source of information?
12.Organisational annual income
13.The Compétitors are a very essential of learning new ways and services?
14.External Sôurces (reports, consultants, nêwsletters, etc.) operations of the organisation.
15.All members of the organisation are aware what the göals of the fīrm are?
16.In the organisation we often organise internal training for the employees?

 The competitors External Sources

Employees in the are an extremely (reports, All members of In the
How many Have you changed Did the How often do you organisation are important source consultants, the organisation organisation we
employees are Experience in the the structure of organizational evaluate your an extremely for learning new newsletters, etc.) are aware what often organise
Name of the Bakery or shop Educational there in the present organisation in restructuring organisational important source Organisation methods and operations of the the goals of the internal training of
Timestamp respondent name Designation Age qualification organisation organization the last 10 years? follow structure? of information. annual income services organisation organisation are? our employees.

Yes - total
organisational Activities/lines of When the need Thirty lakhs -
27/07/2021 Madhvan Bread Factory MD 31 to 40 Post graduate 50-100 More than 10 structure business arises Agree Sixty lahks Agree Strongly agree Yes Yes

Yes - partial,
certain
Ashwin SHABU department/ Sixty lakhs - One
27/07/2021 John Mango bakery Manager 31 to 40 Under graduate 20-50 4-6 divisions Job functions Yearly Strongly agree crore Strongly agree Strongly agree Yes Maybe

Yes - partial,
certain
department/ Customer When the need Ten lakhs -
27/07/2021 Nilesh Grand bakers Employee 21 to 30 Under graduate 20-50 2-4 divisions satisfaction arises Strongly agree Thirty lakhs Strongly agree Strongly agree Yes Yes

Yes - total
organisational One lakh - Ten
27/07/2021 Kannan Kavitha bakery Managers 21 to 30 Under graduate 20-50 2-4 structure Markets Yearly Strongly agree lakhs Agree Agree Yes No

Yes - partial,
certain
department/ When the need Sixty lakhs - One
27/07/2021 Sneha Cochin bakery Manager 21 to 30 Under graduate 50-100 2-4 divisions Job functions arises Neutral crore Agree Strongly agree Yes Yes

Yes - total
organisational More than one
27/07/2021 Vijay Best bakers Founders family 21 to 30 Post graduate More than 100 4-6 structure All Every 5 years Strongly agree crore Strongly agree Strongly agree Yes Yes

Yes - partial,
certain
department/ Customer When the need Sixty lakhs - One
27/07/2021 David Navya bakery Manager 31 to 40 Under graduate More than 100 7 divisions satisfaction arises Strongly agree crore Agree Neutral Yes Yes

Activities/lines of Ten lakhs -

27/07/2021 Jeffrey Malabar bakers Employee 21 to 30 Post graduate 20-50 2-4 No business Every 5 years Neutral Thirty lakhs Agree Neutral Yes Maybe

Yes - partial,
certain
Manager of the department/ Activities/lines of When the need Thirty lakhs -
27/07/2021 Amal Royal bakers bakery 31 to 40 other technical 20-50 8 divisions business arises Strongly agree Sixty lahks Strongly agree Strongly agree Yes Maybe

Yes - partial,
certain
department/ Customer When the need Thirty lakhs -
27/07/2021 Augustin sam Anns Manager 21 to 30 Post graduate 50-100 4-6 divisions satisfaction arises Strongly agree Sixty lahks Agree Strongly agree Yes Yes

Yes - partial,
certain
department/ Activities/lines of When the need Thirty lakhs -
27/07/2021 Nandhini Ambrosia Employee 21 to 30 Under graduate 50-100 2-4 divisions business arises Neutral Sixty lahks Agree Strongly agree Yes Yes
Product Orientation:
A company uses a product-oriented product that mainly relates to its own product quality. A product that everything is the same, the consumers buy excellent quality products. The most effective approach if the
company has deep insights to and desires, comes from research or intuition and understanding of the expectation of quality and consumer reserve prices. For example, Sony Walkman or Apple iPod is innovative
product designs appealing to the unfulfilled needs of consumers. Although product orientation is largely replaced by marketing orientation, product orientation companies Haute Couture and Marketing Arts.

Sales Orientation:
Companies that use sales orientation focus primarily on selling / promoting existing products rather than of new or unmet consumers. As a result, this involves simply selling an existing product, using promotional
achieve the best possible sales. Sales orientation is "performed on products that are generally undetected." Studies show that industrial have than. Thīs approach is also suitable for scenarios where a company is
holding inventory or selling a product with a lot of demand, with little chance in consumer tastes with reduced demand.

Marketing Orientation:
Markéting direction is probably the most common direction used in modern marketing. This is a customer-centric approach, including companies that run marketing programs, on products that meet the tastes of new
consumers. Companies that adopt the marketing direction generally participate in extensive market research, measure consumer desires, and use R & D to develop products that are in line with published information
before consumers Leverage promotional the existence benefits it can offer. ..
Marketing orientation is often three prime facts, which are:

 Customer orientation:
In a market economy, businesses can survive by producing goods that people want to buy and can buy. As a result, confirming consumer demand is survival potential of the company and its survival as a going
concern.

Organisational orientation:
In this sense, the marketing department of a company is often considered the most important at the functional level of the organization. In an organization's marketing department, information actions of other parts of
the enterprise. Marketing departments, for example, can determine whether consumers are looking for new types of existing products (via marketing research). With department notifies the R&D department so that
they can prototype products/services accòrding to the new desires of consumers.
After , the manufacturing sector begins production of the product, and the marketing department focuses on public relations, product. We also consult with the company's finance department in relation to adequate
funding for product development, manufacturing and promotion. Conflicts between departments can occur if the company adheres direction. Production can and service of new capital that can be required to
manufacture a new product. Accounting can hamper the healthy cash flow and thus oppose the required capital expenditures.
Mutually beneficial exchanges: I trade in a market economy and companies earn money. This leads to more profit / sales. On the other hand, consumers get need / won, usefulness, ôf money in purchasing goods
and services. In a market economy, no one needs to buy a provider, so companies need to entice consumers to buy more than modern marketing.

Societal marketing orientation:

Many schòlars and practitioners argue customers and providing. Should strive to benefit the overall well-being of society. Marketing organizations that are employing the concept of social marketing typically
identify key stakeholder groups: communities. They must consider the all stakeholders. Companies adopting a social marketing perspective typically practice triple-bottom line reports and publish social with
financial. Green Marketing, of social marketing.

Glory Package consists of basic marketing plan which includes:

• New market entry strategy
• Market segmentation
• Target markets
• Achieving organisational goals
• Prioritise customer needs
• Advertising & promotion strategy
• Pricing strategy
• Sales strategy
• Marketing Action Plan (MAP)
• Improving R&D operations
• Human Resource development

Marketing Mix:

 Product: A product is an item that is built or a certain group of people. The product intangible or tangible in the form of services or goods. They ensure to have right type of product that is in demand for your market. So during the product development phase; the
marketer must do an extensive research commodity creating.
Commodities to the totality of the offering. In Construction industry the total product includes services offered by the contractor of the core product (i.e.) physical product. For construction industry, the products are:
• Physical: houses, public and commercial facilities infrastructure & building products.

• Service: expertise consultancy & design

• Essentials: water gas electricity telecommunication, transport facilities Highly desirable: schools, hospitals, shopping complexes, leisure centers Desirables: environmentally secure, adaptable.

Product offerings can be explained through the total product concept which consists of core product, formal product and augmented product.

Place: Product has to reach the ultimate buyer so the firm working with its intermediaries to bring to bring their product. Marketing channels perform work of moving goods from the producer to the consumer. In construction cannot be transferred but here
intermediaries transfer information of distinct places about the availability of accommodation so that not having any idea about these constructions get know about it .

Price: Pricing is a very important mix for Fireworks Industry. They have a net price later they used to give discount. Discount the ratios time. It differs based on season.
Pricing is also based on combination of:
• What the market expects
• The client seems to be able to afford
• The nature of competition in the section

Promotion: Promotion is the process of advertising your business public will become aware of Your business. Promotional Campaigns might be something is to get attention of the public. It is not as simple as ust telling someone about your product. You should do
something to organise creative advertising so that your audience will not only enjoy, but also learn something about your product and your business.

1. Newspaper and Magazines

2. Pamphlets

3. Hoarding and Signboards

4. Signboards behind autos and city buses

5. Promoting through websites

6. Advertisements through other websites

7. Telemarketing through online ads






















 Extended Marketing Mix (7p's)

People – Every company depends on the people who run the company, from frontline sales staff to managing directors. Ensuring the right people is essential part of your business proposal, as well as the products /
services you offer.
Processes - Part of the cost paid by the consumer again, delivery is typically done of the customer.
Physical Evidence -Almost every service has some physical elements, even if most of the costs consumers pay are intangible.. For example: Beauty Salon Gives Customers Finished hairdo and an insurance
company would give their customers some form of printed material. Even if the material is not physically printed (in the case of PDFS) they are still receiving a “physical product" by this definition.

Product Life Cycle:

The product life cycle (PLC) is a tool used by marketing managers to gauge the progress of a product, especially relating to sales or revenue accrued over time. The PLC is based on a few key assumptions,
including:
• A given product would possess introduction, growth, maturity, and decline stage
• No product lasts perpetually on the market
• A firm must employ differing strategies, according to where a product is on the PLC

Introduction: In this stage, a product is launched onto the market. To stimulate growth of sales/revenue, use of advertising may be high, in order to heighten awareness of the product in question.
Growth: The product's sales/revenue is increasing, which may stimulate more marketing communications to sustain sales. More entrants enter into the market, to reap high profits that the industry is producing.
Maturity: A product's sales start to level off and an increasing number of entrants to a market produce price falls for the product. Firms may use sales promotions to raise sales.
Decline: Demand for a good begins to taper off, and the firm may opt to discontinue manufacture of the product. This is so, if revenue for the product comes from efficiency savings in production, over actual sales
of a good/service. However, if a product services a niche market, or is complementary to another product, it may continue manufacture of the product, despite a low level of sales/revenue being accrued.

Marketing Strategy:
A strategy is a long-term plan to achieve certain objectives. A marketing strategy is therefore a marketing plan designed to achieve marketing objectives. For example, Marketing objective may relate to becoming the
market leader by delighting customers. The strategic plan therefore is the detailed planning involving marketing research, and then developing a marketing mix to delight customers. Every organisation needs to have
clear marketing objectives, and the major route to achieving organisational goals will depend on strategy. It is important, therefore, to be clear about the difference between strategy and tactics.
Marketing can thus be seen as the process of developing and implementing a strategy to plan and coordinate ways of identifying, anticipating and satisfying consumer demands, in such a way as to make profits. It is
this strategic planning process that lies at the heart of marketing.
In 1985, the Chartered Institute of Marketing adopted the dynamic slogan: ‘Marketing means Business’.

Strategic Discipline:
Marketing is now accepted as a strategic discipline or general management function and in this respect must care for the health of a business in the future - especially against competitive influences. This is because it
is increasingly realised that although making a profit is important, an organisation should also develop its market share and search for brand leadership as well. So the marketer must monitor the profitability of the
business and attempt to anticipate the likely trends. At the same time rival companies should be monitored and examined for vulnerable points

Marketing Strategies:
Following are the marketing strategies employed at GLORY PACKAGE:
1. Very less print media is used

2. More emphasis is laid on "Relationship Marketing" through personal contacts, business deals, meetings, retentions of old clients by regularly contacting them, maintaining satisfaction level of the clients.

3. Providing the customers with "Value for Money" services as preferred to say "I am the best in all I do".

4. Cross selling and Up-selling techniques are implemented.

5. Print Ads are used as a means only during the launch of the project so that people come to know about the project.

6. To improve the morale and motivation of the employee the management chooses the best employee every month and rewards them accordingly to their performance.

7. Currently they have stepped into E-marketing and Social Media Marketing. The immense competition has led the company to adopt them.

8. Presenting the display properly to the people.

9. Branding and quality is more important for GLORY PACKAGE.

10.The cost of the finished goods is properly mentioned by the company to its customers.

11.The company also shows how the product is better than the other products based on location, price, benefits etc.

12.In short, the promotion is mainly done through WORD OF MOUTH and of course even through personal contacts. And this is because of its quality product.


























 SWOT ANALYSIS:
A SWOT Analysis is a powerful tool to develop business strategies for start-up firms as well as for existing companies. This simple framework is used to evaluate the positioning of a firm in a competitive market.
SWOT analysis of Fireworks Industry can lead the company towards making effective and wise business strategies.
The SWOT stands for-

• Strengths
• Weaknesses
• Opportunities
• Threats.

S.W.O.T
Strength:
• The geographic presence in different regions can act as one of the major strength of the organisation.

• The locational advantage can improve the competitive positioning of the firm in various ways, such as- lower cost, improved accessibility or enhanced brand image.

• High product quality increases brand loyalty and improves Fireworks Industry's performance in a competitive market.

• An organisation may own different intellectual property rights that can make the product offerings unique and exclusive, making it difficult for competitors to imitate.







 Weakness:

• The organisation can draw the criticism from the environmentalists for its poor waste management practices and inability to integrate sustainability in business operations

• Organisational culture also becomes a big internal weakness when it does not align with the strategic/business objectives. For example, the main strategic objective of the chosen business organisation is to
launch innovative and new products in the market. But there exists a risk averse attitude prevailing in organisational culture, which discourages employees from thinking creatively.

Opportunities:

• The exponential growth in the population, and particularly in the existing or potential customer segments is a great growth opportunity for the business organisation.

• The changing customer needs, tastes and preferences can act as an opportunity if the business organisation has good market knowledge.

• The development of new technologies to assist the product/service production and delivery process can be exploited to embed the innovation in business operations. The advanced technological integration can
decrease costs, improve efficiency and result in the quick introduction of innovative products.

• The emergence of e-commerce and social media marketing as a trend can be a great opportunity for Fireworks Industry if it can ensure strong online presence on different social networking sites.

Threats:

• The increasing number of direct and/or indirect competitors affects the organisation's ability to sustain and expand the customer base.

• The rise in inflation increases the cost of production and affects the business profitability.

• The growing environmental sustainability trends act as a major threat when offered products/services are not environment friendly. It draws the negative publicity and criticism from the environmentalists and
affects the brand image in a competitive market.
























 CHAPTER 4
SKILLS ACQUIRED
General Skills Acquired through Internship
• Communication skills
• Respect
• Organisational skills
• Time Management
• Strength
• Self-reliance skills
• People skills
• Initiative
• Problem solving
• General skills
• Specialist skills
• Work Ethics
• Self-disciplined

Skills acquired through Glory Package

1. How Corrugated Cake boxes are made?

2. How to store Corrugated Cake, Ice cream & Tissue boxes?

3. How it is transported?

4. How orders are placed?











Personal Observation:
I feel privileged to have worked with such an organisation. The training I underwent in a real environment has enhanced my experience and helped me to apply the theory in college to a practical
one. All sessions were interactive, learnt so many things in the department. The training has given me a chance to work in different departments, gain knowledge about every department and how
it is managed.
• We got to know about the various strategies.
• Worked under various departments and learned basic work.
• Learnt to communicate with customers and understand.
• Being punctual everyday was the biggest learning.
• Observed the way the marketing team worked.
• Learnt the marketing process.
• Learnt about the various types of products.
• Apply knowledge learned in the classroom.
• Learnt more about our field.
• Gained valuable work experience.
• Develop and build upon skills.
• Gain valuable networking contacts.
• Learn about the world of work
• Meet peers with similar interest
• Analysing factories
• Marketing using Print & Social Media
• Organising and promoting special events
• Fund raising for seasonal events

 CHAPTER 5
SUGGESTION AND CONCLUSION

Limitations:

• Reducing Admin staff.

• Reducing fixed expenditure.

• Extracting work more efficiently.

Suggestions:

• I would like to suggest the management that they should strictly inform their employees not to take their kids to workplace.

• I would like to suggest to grow more trees in and around factories.

• I would like to suggest the company to improve its website structure making it more user’s friendly.

• I would like to suggest the ideas given out by the employees should be used and given credit in any form.

• I would also suggest the company to start giving awards or rewards for the best employees to boost their moral and confidence.

• Communication gap between the marketing department and the management should be reduced to improve the sales.

• The company should allow employees to be more active in idea generation indirectly.

• To also organise the work load according to capacity of the workers.

• To provide other benefits like Health, Child’s education etc....

• The Company should track and analyse errors and complaints.

• Send staff as customer to competitor showrooms.

































Conclusion:
It has been observed from above that,

Scope of marketing of products has increase due to new innovation in their packaging.

Increase in cost of packaging increase the price of the product. So due care should be taken while planning the nature & type of packaging.

Packaging can solve some problems but it also generates new problem.

Think design includes sustainability.

Cradle to cradle promotes a new way to design system to reduce the problem.

Sustainability production it will not be easy but it is necessary.

Glory Package Phone : 94864 97759
Mobile : 9443147617
Email : glorypackage@gmail.com
61P 3A Gandhi road sivakasi,
Parapatti, Aanayur, Tamilnadu.

DECLARATION BY THE WORK GUIDE

I hereby declare that Guna Singh J Enrolment number

A0679419009 from the department of Amity Institute of Competitive Intelligence
Strategic Management, Amity University Noida.