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Final Project Report HMO GROUP 2 BH1701
Final Project Report HMO GROUP 2 BH1701
Date of Submissions Report and Presentation: - Sunday, 20th March 2022 by 21:30 hrs
Presentations to be held in class – Schedules will be on LMS system
Assignment Details:
Students are being asked as a travel agency which plan a vacation for a couple, a family or
an individual (students feel free to select 1 of 3 above) in Ha Noi city within 4D3N. The
detailed requirements are outlined below in the written report assignment details. This is a
great opportunity to enhance your understanding of the hospitality and tourism industry in
real-world situation as opposed to pure theory.
The overall weighting of this assignment is 30% of the total marks for the subject. Although
this will be a group project, students will be assessed individually. The assignment will take
place in two separate forms; a formal written report (60%) and a presentation (40%).
At the third session of the course, your group will select a 4-5 stars hotel based in Ha Noi
city to cooperate. Care should be taken during the selection process, as this will serve as
the backdrop and case on which to apply theoretical concepts for the remaining semester.
Students may, at their own time and cost, visit hotels although this is not mandatory and
will not be reflected in the grades. Should this opportunity be taken, under no
circumstances may the students represent the FPT University and contact any staff
members from the hotels. This opportunity is on the clear understanding that the
assignment is carried out independently as if undertaken by an external business consultant.
Students must report on the following and organize their report and presentation
accordingly:
Introduction of your travel agency (basic information required such as company name,
logo, ...)
Compose and analyse the group's customer selection
Review, comment, and description of the hotel and tourism industry of Ha Noi city at
the moment should be determined
Introduction of your hotel choice
Formulate an overall plan of activity for guests at the destination (travelling and inside
hotel activities must both be considered)
Develop specific plans for your customers (Itinerary)
The situational analysis should be directly related to strategic theoretical approaches used
not only in class, but also in textbooks and academic journals. Please consider in the
feasibility analysis, the hotel’s market segment, and the various risk factors that might be
involved in your planning. Ensure that the report has an introduction and conclusion.
Although the report is compiled of different sections, students must work as a team to
planning and brainstorm the various scenarios and activities. Nevertheless, students must
explicitly state who completed which sections. Ensure that the students share the workload
while compiling the report. The written report should be 6,000-7000 words in total,
depending on the number of students in each group. Students should contribute equally to
the report. Ensure that APA Referencing is used.
Materials allowed:
LEARNING
OUTCOMES:
Please note that any student work handed in within 24 hours after the
deadline will only receive a maximum mark of 50%.
HMO102: Introduction to
management
Introduction ...................................................................................................................... 2
1. Travel agency information (Tram, Vien) ............................................................... 3
1.1. Information ............................................................................................................ 3
1.2. Mission and Vision ................................................................................................ 4
2. Compose and analyze the customer selection (Vien, Quynh) ............................... 4
3. Describe the hospitality and tourism industry of Ha Noi city at the moment
(Nhu, Vien)........................................................................................................................ 6
3.1. Hospitality industry of Ha Noi city at the moment ............................................ 6
3.2. Current tourism industry in Ha Noi city ............................................................ 7
4. Your hotel choice information (Nhi) ....................................................................... 8
5. Formulate an overall plan of activities for guests at the destination (Nguyen). 10
5.1. General information ............................................................................................ 10
5.2. Overview journey to discover Ha Noi City ....................................................... 12
6. Develop specific plans for your customers (Itinerary) (Nguyen) ....................... 14
7. Conclusions and Recommendations (Vy) ............................................................. 21
8. Appedices: ............................................................................................................... 21
References ....................................................................................................................... 25
Tourism service is considered a smokeless industry and is the key to promoting economic
development, diversifying, and effective multilateralization of Vietnam and many other countries
around the world. In this industry, the capital Hanoi is known as one of the most attractive
destinations in Vietnam. That's why our FAM Tourist Agency chooses Hanoi capital as the place
to start-up and develop businesses. After a period of time when Vietnam's tourism was interrupted
by the complicated situation of the Covid-19 epidemic, until now, everything has gradually
recovered and Vietnam's tourism industry is on the way to developing again. To meet the needs of
customers, especially families who want to experience a package service with a specific and
attractive schedule - our FAM Tourist Agency is ready to meet all customer needs and bring
provide customers with memorable experiences.
Logo of company:
FAM is a travel agent at 03 Hai Ba Trung, Hoan Kiem, Hanoi. The company is located in the center
of the capital, convenient for customers to visit the company to consult and search for suitable
travel schedules with many good incentives without having to spend too much time searching for
tourist destinations. suitable details. The location in the center of the capital with high traffic is an
advantage of the company that can attract the attention of many people
Mission: FAM tourist always strives to innovate and create every day to become a travel company
and provide the best service, giving customers great experiences and memorable moments when
traveling with them - FAM visitors. With the mission of bringing close, honest and understanding
things to customers, we believe that customers will be satisfied when using FAM's services.
Vision: Fam tourist constantly strives to become the leading quality and prest igious tour operator
and service provider in Vietnam. Strong development with the goal of reaching out to the world
and internationally. With unique tour design models, promises to bring customers valuable
experiences.
Sightseeing tourism is an activity of moving away from the place you live to go to a new place in
order to meet the needs of relaxation, convalescence, study, and experience in a new place. In
addition to the sightseeing tour model, our company also wants to develop in the direction of
culinary tourism. The company will link up with locals to know the delicious restaurants that locals
often choose to enjoy. This will help guests have real experiences about dishes prepared by locals.
In early 2022, a few companies launched spring travel programs in the country. It's basically just a
program that allows guests to go on a very small tour and it is possible that the tour is also canceled
due to the guest having Covid-19. There are still departure tours but very few visitors (Ha, 2022).
Due to the impact of service inflation also increasing by about 10% compared to 2021, some hotels
are still closed waiting for new information from the government because if they open without
guests, they would rather not open at a loss. But we have also seen the adaptive ray, no longer
waiting for the translation, but flexibly adapting and living with the epidemic. Sharing the same
fate with travel agencies, the hotel restaurant system (tour service) also reopened very cautiously
(small scale is still closed, at least 1.2 stars are still open for service, serving short-term guests).
The restaurant has basically switched to serving popular customers, not focusing on tour guests as
before. (Ha, 2022)
According to the Director of the Hanoi Department of Tourism, in order to well implement the
plan, in the immediate future, Hanoi will focus on upgrading the quality of tourism products
associated with heritages, relics, craft villages... at the same time, piloting a number of models of
agricultural and rural tourism development towards green tourism. It is necessary to prepare
attractive tourism products to welcome guests, but the units still have to strictly implement safety
measures in the prevention and control of the Covid-19 epidemic (Mai, 2022).
Recently, there are relics in Hanoi, including important historical sites such as the Temple of
Literature, Imperial Citadel of Thang Long... is not open to welcome guests, because visitors go to
the ecological area, where there is a large space, both to visit, to experience and to combine with
flexible activities at the beginning of the year. Phoenix Garden, Dan Phuong Ecological Area, Ba
Vi National Park, Vietnamese Ethnic Culture Village… always attract visitors (TTXVN/Vietnam+,
2022).
According to the Hanoi Department of Tourism, with nearly 6,000 relics and more than 1,350 craft
villages, Hanoi has a lot of potentials to develop cultural tourism, craft village tourism, and spiritual
tourism. In addition, Hanoi also has a periphery and suburban areas with rich resources, suitable
for the development of entertainment tourism, sports tourism, eco-tourism, agricultural tourism...
(Vietnamtourism, 2021). Forms that may develop: Small group, or family testing. Room or combo
ticket. As for other types of tourism such as culinary tourism, green ... Should be built because it
has not been deployed due to the influence of the epidemic (Hà, 2022).
Historical and spiritual tourism: Tourist attractions such as Hanoi Old Quarter, Temple of
Literature, Ba Dinh Square, Cathedral ...
Favorable :
Having had 3 injections, staying at home for a long time, people have a very high need to travel.
Businesses and service organizations have also had enough time to prepare new and more attractive
travel programs for tourists.
Difficult :
The infection rate is high and continues to increase to 20-30 thousand people/day. Due to the high
infection rate, in addition to affecting tourists, the proportion of workers in the industry is also
affected.
During the long break, many workers in the tourism industry have moved to work in other
industries and have not returned to the additional workforce, which will be practically limited (due
to a long period of time) students do not go to school and there is no internship environment.
THE ORIENTAL JADE HOTEL & SPA is a member of Oriental Hospitality Group (OHG),
located at 92 - 94 Hang Trong, Hoan Kiem District, Hanoi, Vietnam. (the oriental jade, 2020).
Therefore, it will be very convenient for passengers' travel, sightseeing, and travel. Hotline 024
3936 7777 is always open 24/7 with enthusiastic staff who will assist customers with booking
needs, answer all questions about the hotel. ( Vietnam booking, 2022)
At Oriental Jade Hotel, there are many types of rooms suitable for families of three or more.
Especially, there is a Connecting room, including 2 interconnected bedrooms, suitable for large
families. There are also Oriental Peal, Oriental Emerald rooms, with a room size of 25 sqm, with
1 king bed or 2 single beds and an extra bed, suitable for a small family. And in addition, many
rooms have views overlooking the old quarter, Hoan Kiem Lake, the city, the church,... (the oriental
jade, 2020)
Currently, there are many offers when you book through booking apps. Room rates range from
2,231,041 VND per night for 2 adults and 2 children over 8 years old. ( Agoda, 18th March 2022).
While staying at Oriental Jade Hotel, guests can relax at the O'Spa Lotus, which offers relaxation
treatments entirely inspired by locally inspired treatments. For guests who pay a lot of attention to
health, the hotel has a gym and swimming pool on the 12th floor, allowing them to exercise while
also enjoying the beautiful view of Hanoi's Old Quarter. ( the oriental jade, 2020)
Although this is a 5-star hotel, the room price is affordable. There are full facilities to suit all your
activities such as free Wi-Fi, flat-screen TV, safe, mini-fridge and tea and coffee making facilities.
Room view can overlook the street. The suite has its living room. Superior suites have balconies,
some with lake views. Room service. ( Vietnam booking, 2022 )
about the amenities in the room: the hotel always has services to support the disabled; in the
bathroom, there are full amenities such as bathrobes, bathtub, environmentally friendly essentials,
hairdryer, hydromassage showerhead, rain shower (fixed), slippers, desk toothbrush, and
toothpaste, towels; in the bedroom with air-conditioner, bed linen, blackout curtains, bed, a free
crib for newborn, rollaway/extra bed; In-room entertainment services include a 43-inch flat-screen
TV and cable TV support, free wifi. Room service includes champagne service, complimentary
bottled water, mini bar, room service. adjoining rooms are also available, Daily housekeeping,
Desk, Laptop workspace, Safe, Soundproof rooms, Evening housekeeping, View – City (Expedia,
2022)
Free breakfast is served. Rooftop swimming pool, gym, and bar overlook the city. Other amenities
include a restaurant, coffee shop, and spa. There is a tour in the area. ( Vietnam booking, 2022)
And the reason that FAM Tourist chooses Oriental Jade Hotel as a place to stay is that it is located
in the old town, right in the city center, convenient for customers to visit. Next, the hotel is just a
3-minute walk from Hoan Kiem Lake, a 4-minute walk from the church and Hang Gai Street, a 7-
minute walk from Ngoc Son Temple, and a 13-minute walk from the Hanoi Opera House; This
place is very close to the typical attractions of Hanoi, passengers are very convenient for
sightseeing as well as entertainment. in addition to travel, the hotel is an 18-minute walk from Long
Bien Station, a 42-minute drive from Hanoi Airport (HAN-Noi Bai Intl.) When moving from the
airport to the hotel, you can visit places in Hanoi while sitting in the car. ( Expedia, 2022).
Flight information:
In this journey, the first place visitors will visit is Ba Dinh Square with the most prominent work
being the Ho Chi Minh Mausoleum. Visitors will be able to visit the place where many important
events in the nation's history took place and also the place where the great President Ho Chi Minh
is buried (Luyen Nguyen, 2019) . It is a mistake to come to Hanoi but not visit Hoan Kiem Lake
including Turtle Island and Pearl Island, which has witnessed many ups and downs of the country,
associated with historical legends. This is known as the "Heart" of the capital because of its
location right in the city center and is a symbol of Hanoi( Luyen Nguyen,2021). Visitors will
continue to visit historical sites such as the Temple of Literature - the first university of Vietnam(
Dat Thuc,2022), Tran Quoc Pagoda, once the Buddhist center of Thang Long under the Ly - Tran
dynasties, now becomes an attractive spiritual destination of the capital, was included in the list of
16 most beautiful temples in the world voted by the British Daily Mail(Luyen Nguyen,2020). In
addition, let's once come to Hanoi Opera House, one of the typical architectural works of the city,
regularly taking place academic art programs, cultural exchanges between Vietnam and other
countries( Klook Vietnam, 2021) . Immerse yourself in a multitude of flowers at one of the capital's
100-year-old traditional craft villages - Tay Tuu Flower Village( Uyen Pham,2021) Visiting
Thang Long Imperial Citadel with invaluable historical and cultural values, UNESCO recognized
this as a World Cultural Heritage, and became a famous scientific research and tourist destination
of Hanoi ( Klook, 2021) . We chose the One Pillar Pagoda as the next place to visit, because this
place has been recognized as a National Historic Landmark of Architecture and Art, was honored
to be established by the Asian Record Organization as "The temple with the most unique
architecture in Asia"(Luyen Nguyen, 2020). Visitors can also transform into skilled craftsmen to
experience pottery making and create their own unique works at Bat Trang Pottery Village, which
preserves the enduring traditional beauty of Vietnam( Trang An,2021). Finally, you will enjoy the
The tour promises to bring visitors unforgettable and exciting experiences like never before.
REQUIRED NOTES
Comply with the regulations of the Ministry of Health on disease prevention at the current time
active in each profession).
Covid green card (customers who have had full dose of covid vaccine, time to complete 2nd dose
before 14 days and not more than 12 months), the customer is a FO who has recovered from the
disease (with a certificate from the Department of Health and not more than 12 months).
In case of force majeure, such as before the tour departure date at the destination where the
epidemic occurs sick. When there is an announcement and dispatch from the epidemic prevention
and control steering committee of the province or destination.The company will flexibly handle
each case for customers.
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