Hindustan Petroleum Corporation Ltd

Case Study: Driving Change Through Internal Communication

16th
April 2018
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 Structure of presentation

• Vision to be a World class company – How did they go about it

• Situational Analysis

• Problem Analysis

• Decision Analysis

• Digital Technology

• Plan of Action

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 Vision to be World class company – How did they go about it

State owned
Getting close to
company in a state
customers
owned market

Focus on strength
Inception of Vision
and weaknesses of
workshop practice
competitors

Close the gap with

employees with
practice
communication
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 Situation analysis

Government sell of its majority ownership

stake in HPCL, though a court decision
blocked that move, thereby forestalling
complete privatization

Government began to allow wholly private

concerns to enter certain energy market
on an equal footing

1990 – Government started to liberalize

the Indian economy

1995 – Sold 49 % of HPCL to private

investors
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 Problem analysis

Mindset
Public System Mentality
• HPCL realize that people still had what you’d call a ‘public system mentality,’
and they really didn’t focus on the customer

Two way
communication Communication Gap
• Before HPCL executives turned outward, they turned inward, they made a
concerted effort to close the gap between themselves and their employees.

Clarity of vision
Lack of Alignment
• They not only risked undermining their own authority but also raised the
possibility of discovering—and highlighting—a lack of alignmentle
employees
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 Actions and Practices

Actions Practices
Creating new Improve to
strategies and internal
vision communications

One to one
Vision workshop
conversations

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 Decision analysis

• Helped to promote trust and • HPCL leaders engaged directly

collegiality among participants with the first conversation
• Aspirational style of thinking that • Drawing memberships from the
the vision-making process ranks of young
required employees

Participative
Engagement
Management

Major Customer
Contributor Feedback

• Employees with decision • The market research

making improved its retailed
performance

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 Plan of action

E- Care

Vision Aligning Intranet Digital Coin your

Workshop
Feedback portal Technology idea
goals

blogs

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 Question

Whether HPCL's novel approaches to communicating with

employees were appropriate to its next stage of internal
development and external growth.

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