Tourism development

planning and strategies

Touristic motivations,
roles, relationships, and
institutions
 Learning Objectives

• Define tourism development, tourism planning, tourism policy and strategies.

• Explain the elements of tourism development and dimensions of tourism planning in
terms of levels, time frames, scopes, and spatial units;
• Explain the tourism development strategies and the importance of tourism
development
• Describe touristic motivations, roles, relationship and institution.
 What is tourism development
planning?
• A tourism development plan is needed to increase the
attractiveness of a destination or tourism company and thereby
attract more tourist.

Tourism development
• A tourism development is the process of establishing and
maintaining a tourism industry in a particular location.
 Tourism development planning
Tourism planning Tourism policy
• It refers to overall process of • It is a set of discourses, decisions,
deploying the development goal and governments sometimes in
and the implementation of a collaboration with private or social
comprehensive tourism system actors, with the intention to achieve
• It aims of tourism planning diverse objectives related to tourism.
include increase visitor Discover the world’s research.
satisfaction, increased
economic benefits, and the
protection of basic cultural and
natural resources.
 Elements of tourism
development

• Development and managing private-public

partnership.
• Assessing the competitors to gain
competitive advantages and
• Ensuring responsible and sustainable
development
 Dimensions of tourism planning
Terms of level
• The national level of tourism planning is
concerned with: tourism policy;
infrastructure facilities and a physical
structure plan which includes important
tourist attractions.
Scopes
• A tourism planning maybe comprehensive
in scope, or focused on one tourism
planning.
Time frames
• All plans are future-oriented and these
plans may be short, medium o long term.
Spatial Units
• The space covered in tourism planning is called a
tourism development unit. The department of
tourism-japan International Cooperation Agency
(DOT-JICA) and the UNESCO provide following
spatial concepts;
• Tourism Site
• Tourism Development Area
• Tourism Cluster
• Tourism Circuits
• Tourism Corridor
 Tourism development strategies
• It is the temporary movement of people to destinations outside
their normal places of work, and residence, the activities
undertaken during their stay in those destinations, and the
facilities.

Why is tourism development is important?

Because tourism is a growth industry many countries see the promotion of
tourism as a development strategy. The development of tourism not only
creates growth in the tertiary sector, but it an also have a positive
multiplier effects and cause growth in the primary and secondary sectors
as well.
 Tourism
motivation, roles,
relationships, and
institutions
 Tourism Motivation
Tourism motivations are essentially the push and pull factors
associated with travel and a destination, Traditional models
have define push motives as the desire to go on vacation in
comparison to the pull motives explaining the choice of
destination.

Tourism Roles
Tourism roles are to promote tourism and event-related
economic growth just like an officer, this is in order to
generate and increase revenue for a particular city, region or
site.
 Touristic Relationship
The touristic relationship in tourism is the one that
offers services that usually cost extra income to
enjoy and include things like hotels, restaurants,
transportation and leisure activities.

Touristic Institution
Institutions that consist of formal and informal
institutions, forming institutional clusters. In the
tourism context, it is argued that sustainable tourism
development lies in the joint action o formal and
informal institutions. Yet, informal institutions are
understudied in the tourism context.
 Thank you
and
God Bless!
Group 1: Acaso, Amigo, Arquisola & Aurea