UNIVERSIDAD DE STA.

ISABEL
“The Heritage and Historical University of Bicol”
SENIOR HIGH SCHOOL

Business
PLAN

“Eat what you get,FISH NUGGETS”

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I. INTRODUCTION

A. The Business Concept and The Business Model

Fish o’holic is a barangay level sole proprietorship owned

by Angelo Arevalo a student of Universidad De Sta. Isabel.
Considering that not all people is fond of eating fish that is
really a nutritious food we came up of this thought to make a
fish more encouraging to eat. The business aims to be well-
known and be everyone’s favorite. Since nuggets is a food that
most of all the people loves to eat, we added flavor to this
by changing the chicken ingredient into fish considering that
it is cheaper than chicken.

The business will raise revenues by trying to bring more

people or customers to your business shop, trying to get eat
customer in to purchase more and encourage people to purchase
from you often. The cost of the Enterprise products in doing a
business is depends on the fast implementation, saves time,
offline capability, standardized costing throughout the entire
enterprise, etc. The major investment in enterprise is the
capital investment because the business can competitive to
others business. The enterprise finance they investment to
give supplies and the cash capitals and others

B. The Business Goals: Vision, Mission Objectives, and

Performance Target

Mission: Our mission is to create a good quality food to

enhance people with the freshest ingredients and flavors with
the food we serve with satisfaction.

Vision: Our vision is to have a manufacturing company and to

be the top producer of fish nuggets.

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 KPI KRA
1.We need to make a theme To get the attention of
in our business (e.g. the consumers.
sailor, mermaids)
1. We need to make To attract people and
advertisement encourage them to buy our
product.
3.Should assign each So that we can get a
member to sell higher income.
4.Create a buzz about our So, it will eventually go
product viral.
5.Treat customers with the People will learn through
out most respect and word-of-mouth that our
patience business is a reputable
brand to do conduct
business with.

C. The Business Offering and Justification

Our product offers a quality service to our customers we offer

a food which is made of fish and it gives nutrients
particularly rich in protein that keep us healthy. Also, it
has a long expiration, we store it in a cool place and it is
affordable, we sell our product in an affordable cost.

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II. EXECUTIVE SUMMARY

Fish o’holic is a very small business in the start up stages

of a business venture run by a group of students that aims to
gain profit out of a simple business that will surely have a big
impact to the customers for it focuses on the nutrition and
satisfaction that it can give to the buyers because of some
features of it that it is healthy, it doesn't expire early and it
is affordable. The product itself is in the growth stage at the
present time. Fish o’holic will continue to look for an
additional customer base outside of Universidad de Sta. Isabel
and will aim for larger and wealthier markets. We proudly offer
our product because in every order we give you the good quality
and service. Every member contributed in making this business
possible, everyone did their tasks and are eager to achieve a
good outcome. The capital was fairly contributed by each member
and the assigned persons to buy the materials needed presented
the receipt and reported about the financial status of the
capital we have. In making the Fish O'holic it is simple and easy
that it doesn't need a complicated technology. We used common
appliances like stove and others. In packaging it is not that
hard because we are committed in making this business low cost
but still offers a good quality and service to the target
customer. The types of sale promotion utilized are proper pricing
and advertisement that will help increase the sales of the
product. The business is planning on accomplishing its goals by
doing what is written in the mission/objective statement, which
is to position the business and the product in the client and
consumers mind as a processor of high-quality products and
nothing less. Packaging will assist in the positioning of the
product by revealing nutritional facts and by reinforcing the
idea of authenticity.

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Enterprise Delivery System and the Customer; Market and Financial Outcomes
Input Throughput Output Marketing Outcome
 Cream Dory 1. Grind minced  Fish  Affordable  The
 Breadcrumbs fish meat in Nuggets and results
 Vegetable food cutter, add healthy are
oil salt.  Fish useful
 Water 2. Add the rest nuggets for
 Onion of the  Sealed producers
 Garlic ingredients, mix transparen of Fish
 Wheat flour well until t nuggets,
 Iodized salt sticky. container such as
3. Mold or form with a restauran
 Sugar
into rectangular label ts or
 Nutmeg
shape.  Inside and fast
 Cinnamon foods
4. Dip nuggets in outside
 MSG sellers,
a cold the campus
 Pan providing
commercially  Students
 Strainer them with
prepare batter and
 Thong teachers practical
mix; 1:1 ratio
 Cook of batter and  Advertisem guideline
 Tupperware water. ent s within
 Money 5. Roll in bread the
 Refrigerator crumbs. permitted
 LPG values
6. Deep fat fry
establish
until golden
ed by the
brown and serve
regulator
with sauce.
y
authoriti
es.

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 Fish o' holic is a barangay level sole proprietorship that
is run by a group of ABM students of Universidad De Sta. Isabel
that aims to serve a good quality and service for our dear
customers. The business is located mainly at the SVP 24 and we
also do selling inside and outside the campus. Our product has a
difference from the nuggets we have all know, we serve nuggets
with a twist and uniqueness among others. We make sure that the
ingredients of it are all healthy and safe for everyone for it
will not just give our customers a delicious taste but a healthy
living also. As I have stated our group is composed of different
members and it really helped our business to have a wide idea in
everything that could make our business successful.
Our enterprise organization can give the best quality of
service, thinking of the benefits of it not only for us but also
for our environment. Ms. Analuz Cea from a school that mostly
focuses on science & technology is the one who had the idea to
make the fish nuggets. She's the one who enumerated the
ingredients needed for our product and the steps on how to make
it. Since the ingredients are not hard to find and are all common
it can be found easily on supermarkets across the city. Ms.
Josefina Cerillo and Gwyneth Icaro are two members assigned in
providing the ingredients needed, they canvassed for its prices
and compared each product so that we can use the best ingredient
for our fish nuggets. Features of Fish O'Holic:
Low cost - our product is cheap but surely gives enough
nutrients and satisfaction in every serving Nutritious - composed
of different ingredients that contains healthy vitamins and
minerals that our body needs
Convenient - since it can just be found in the school,
students will no longer need to walk outside of the campus just
to buy snacks or lunch because they can have our fish nuggets
that is completely packaged and is ready to eat. Can store up to
1 week - our product doesn't spoil easily, and it can be kept for
almost 1 week that's why you will not worry about it if ever you
didn't finish eating it.
It has a good packaging - it is completely packaged and not
hassle to keep in your bag. Our product is the right ones that
should be delivered to the customers because it is healthy,
delicious and affordable.

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III. BUSINESS PROPONENTS:

The proponents of the business are the 10 members of the

group that can be considered as student entrepreneurs. Each of
them has different roles that are divided based on their
capabilities and skills. The proponents believe that dividing
them and giving them the work, they really want can make the
business more successful because we should have passion in
everything we do.
The resource mobilizer and financial backers would be the
investors who are willing to invest in the business. The ten
members can act as resource mobilizer and financial backers
because they will be the one who will share money for the capital
of the business. Some of the members will be given the task of
being a Technology providers and applicators. They will be the
one who will think of technologies that the business needed. They
will also analyze if their budget is enough to make use of
technologies and if there is sufficient fund that they can use to
pay for it. Technologies are very important especially when it
comes to disseminating information about the product.
For the governance and top management, basically the group
leader can handle it since it is about managing. The leader will
lead the members so that they will follow. But it doesn’t mean
that the other members can’t participate because as a part of the
business, the suggestion and approval of every person is
important. In that way, they can formulate different ideas and
concept that will improve the business.
The last one is the Operating and support team which include
all the members because they will be the one who will make the
main product which is Fish nuggets. Others can work for the
implementation of the business. There are also members who will
be assign in the advertisement of the business and of course the
one who have skills when it comes to sales talk.

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 GOVERNANCE AND TOP MANAGEMENT

Fatin Apondar

Rexienne Valiente

RESOURCE MOBILIZER AND TECHNOLOGY PROVIDERS AND

FINANCIAL BACKER APPLICATORS

OPERATION AND SUPPORT

Josefina Cerillo Nicole Delfino

Angelica Myra Roque Analuz Cea

Gwyneth Maureen Icaro

Erick Serrato
Rika Francheska Dimaiwat

Angelo Arevalo

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IV. THE TARGET CUSTOMERS AND THE MEAIN VALUE PROPOSITION IN THE
CUSTOMER

Our target customers are the student, teacher and the parents
with in the area of Universidad de sta. Isabel and the other
neighboring schools. They have sufficient paying capacity and
have sufficient interest to purchase our product. The main value
propositions our product we are the 1st to sell these nuggets
with extra special sauce that is health and affordable.
The costumers buy when recess, lunch time and after class in the
afternoon, to convince the costumers to buy our product we will
tell them that our product is healthier than the other nuggets
out there.

V. THE MARKET AND INDUSTRY DYNAMICS

The total estimated market supply of our product was 50

product per day produced because we're selling for the first time
in a market with a lot of people or customers that didn't know
about our product so we decided to start in a content product to
avoid spoilage of our products. We will just add a product per
day if the customers add to our product purchase. We assure that
more customers will buy on our store because our product is not
only cheap but also taste delicious. The major critical factors
that influence this market is:
-Increase Market Share Through Current Customers
-Be Service
-Oriented When Working with Our Customers
-Achieve Order Fulfillment Excellence Through On
-Line Process Improvement
-Align Incentives & Rewards with Employee Roles for Increased
Employee Satisfaction.
The product will supplement the need for healthy snacks.
nowadays that everything has preservatives, our fish nuggets is a
very good choice being so natural, made at home, no preservatives
and contains fish that is proven to be very nutritious. Being a
homemade product with natural ingredients makes it cheaper
compare to order nuggets in the market. Food industry is
everywhere, nuggets is everywhere but our fish nuggets will
always be unique in the market.

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VI. PRODUCT AND SERVICE OFFERING

Description, Evolution, and Justification Fish o'holic is

designed to make something delicious recipe out from the fish.
People could easily get the delightful taste of this product
and we make sure that every single of the customer’s coin
won't be a waste. Because fish o'holic can promise a
satisfaction to every costumer who'll buy this product. Fish
Nuggets is rich in protein that could help people stay
healthy. Fish o’holic sells fish nuggets for students in
Universidad de Santa Isabel. We sell reliability and
confidence that our products are worth buying for. We sell the
assurance to our costumer to know that their money will be
used to buy a product with Satisfaction.

Gantt Chart

This chart shows how the manufacturing process, of fish nuggets

and the sequence of step coordinated with the time.

Milestone chart

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This chart shows how long our product will last, until it spoils,
depending on the place’ temperature.

VII. ENTERPRISE STRATEGY AND ENTERPRISE DELIVERY SYSTEM

We were going to divide the total number of our product

being packed into the number of our members to sold our
product easily and accountable. We based on serving our
markets well. Concentrating or maintaining quality and
establishing well a good identity in the market, our
product, fish nuggets, offend unbeatable quality at an
acceptable price in a clean and friendly outlet. The first
category of our sales strategy is to establish and maintain
a position with our primary constituents: for students of
USI on with the people that are interested to buy our fish
nuggets. We will depend upon keeping people happy with our
product fish nuggets.

VIII. THE FINANCIAL FORECAST AND EXPECTED RETURN, RISKS AND

CONTINGENCIES

Each member of us contributed 200 pesos to complete a fund

of 2000 pesos since we are 10 people to start this business
the fund was enough to manufacture 1,115 pieces of fish
nuggets. Our main goal is to manufacture 2,000 pieces of
fish nuggets and it will be priced 7 pesos each. The
manufactured product will be sold to the students of
Universidad de Sta. Isabel. Every week we produced 280
pieces of Fish Nuggets and had a total income of 1,960 pesos
per week. After a month, our total income is 7,805 pesos.

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 Projected income Sale Percentage

Gross sale P10,000 100%

Less: Cost of Goods Sold P 1,101 11.01%
Gross Profit P8,899 88.99%
Less Operating Expenses P650 7.30%
Operating Profit/ P8249 92.69%
Net profit

Present income Sale Percentage

Gross sale P 7,805 100%

Less: Cost of Goods Sold P 2,000 25.62
Gross Profit P 5,805 74.38%
Less Operating Expenses P 650 11.20
Operating Profit/ P 5,155 88.60%
Net profit

GIVEN:
1,115 pcs 7 PESOS EACH PIECE

Formula:
GROSS SALE= amount of product per pc.x #of pcs.
COST OF GOOD SOLD= Total Purchases
GROSS PROFIT= GS-COGS
OPERATING EXPENSES=TOTAL OPERATING EXPENSES
OPERATING PROFIT= GP-TOEs

The price of the nuggets per piece got by dividing our capital
into the number of pieces of nuggets being made and by
multiplying its quotient into 15% and adding its product into the
quotient of Gross sale, can be get by multiplying the amount of
product per piece into the number of pieces being made. the cost
of goods sold total purchase which is P2898.50 and when the cost
of goods sold subtracting the gross sale will be the gross
profit. The operating expenses is the total expenses like DTI and
other expenses needed. For the operating profit, need to subtract
the amount of Gross profit to total operating expenses.

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 Fish Nuggets

8,249
9,000
8,000
7,000 5,155
6,000
5,000
4,000
3,000
2,000
1,000
0 Projected Actual

IX. ENVIRONMENTAL AND REGULATOR AND COMPLIANCE

ENVIRONMENTAL POLICY:
Fish O’holic is committed to conducting all its
activities responsibly with due regard to environmental
impact and sustainable performance.
Fish o’holic seeks to achieve steady improvement in its
environmental standard.

To reach these targets, fish o’holic:

Includes environmental strategies
Operations to ensure accountability and continuous
improvement.

X. THE CAPITAL STRUCTURE AND FINANCIAL OFFERING: Returns and

benefits to investors, financiers and business partners

Our Fish O’Holic business have a startup capital of

3,000 pesos every member contributed an amount of 300 pesos
each. The investors are the one also who is the member of
the group. The features of our product is don’t spoil
easily, it has best quality, it is unique to the eyes of
people. The benefits of our product are to give protein and
it can help to reduce the expenses of the customer. The
usual nuggets are likely chicken so that we used fish for a
new kind of nuggets.

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 Name Contribution Percentage
Apondar, Fatin 200 10%
Arevalo, Angelo 200 10%
Cea, Analuz 200 10%
Cerillo,Josefina 200 10%
Delfino,Nicole 200 10%
Dimaiwat,Rika 200 10%
Icaro,Gweneth 200 10%
Roque, Angelica 200 10%
Serrato, Erick 200 10%
Valiente,Rexienne 200 10%

Ingredients: Amount

 Cream Dory 375

 Breadcrumbs 128
 Vegetable oil 50
 Onion 30
 Garlic 35
 Iodized salt 25
 Cinnamon 150
 Pepper 20
 All Purpose flour 226
 Corn Starch 75
 Mayonnaise 145
 Egg 16
 Tissue 120
 Gloves 250
 Ketchup 150
Ᵽ1, 709

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