Anirudh Mandal

E-mail: anirudhmandal77@gmail.com ~ Mobile: +91-7004657536

3 years career in Sales & Marketing, Business Development, Dealer Management, and Training & Development;
targeting assignments with an organization of repute in FMCG.

CORE COMPETENCIES PROFILE SUMMARY

- Sales & Marketing
- Business Development
- Key Account Management
- People Management
- Market Research
- Training & Development
- Brand Builing
- Strategy Making
- Productive & Positive
- Learning & Execution
- Recruitment
 A goal-oriented professional with rich & diverse experience in FMCG
sector
 Skilled in identifying & establishing strategic alliances / tie-ups with
suitable business partners, resulting in deeper market penetration to
achieve profitability
 Proven skills in all aspects of product management (customer segmentation,
product positioning, pricing, branding & sales); provided extensive support
with a key focus on market promotion & client relationship
 Expertise in developing relations with distributors by identifying the
strength of each partner, planning monthly primary & secondary numbers
and coordinating with them for effective business development
 Successfully led key business initiatives & strategies to meet changing
customer needs / expectations, thereby resulting into high level of
customer satisfaction and increase in market share

PERSONAL DETAILS
Date of Birth: 8th October 1994
Languages Known: English, Hindi,
Bengali
Address: Sadhu colony, Dimna , Mango
Jamshedpur-831018

Academic Background:
Graduation Course/ Major
School Location Marks
Year Board specialization

NSHM Business 7
Kolkata 2019 MBA MARKETING
School (CGPA)

Karim city COMPUTER

Jamshedpur 2017 B.com(H) 75%
college APPLICATIONS

RVS Academy Jamshedpur 2014 I.S.C COMMERCE 81%

Mount view
Jamshedpur 2012 I.C.S.E 78%
school
ORGANISATIONAL EXPERIENCE

ITC Ltd.
Area Executive June’19 - Till Date Simbhum Jharkhand

Key Result Areas:

 Managing locations like Chaibasa , Chakradharpur , Jagannathpur , Gumla , Simdega in Western Jharkhand and Bahragora
Ghatshila in East Singhbhum region.
 Streamlining activities like Training & People Development
 Formulating & implementing brand input plans, and managing distributors, stock level & accounts receivables
 Identifying & appointing distributors; imparting training to Distributors, Salesmen, PSR & Team Leaders
 Ensuring targets are achieved within time period & specified budget
 Acting as point of contact between customer, consumer and company
 Monitoring brand pack availability at each point
 Leading business planning and performance management of channel partners, including development and execution of
joint sales plans, local area marketing, staff coaching, recruitment and hosting of constructive meetings
 Providing consistent partner management to ensure partners develop their sales, pre-sales and delivery capabilities in-
line with designed strategy
 Assisting the team with opportunity identification and proposal development including development, education and
nurturing of channel partners
 Monitoring channel partner capability and capacity management, ensuring that appropriate resourcing models are in place
Feb’03 – May‘04
Highlights:

 Recognized for recording highest growth in the circle for NTD business at district level
 Added Distributors & Stockist across geography to increase distribution and sales
 Launched new Brands with proper execution and plan
 Administered & ensured best portfolio management of categories & brands in across responsible positions
 Received many incentives for best performance

Key Unique Performance:

 Category growth of avg. 6% in Cigarettes.

 70% growth in OFMCG.
 11% of increase in infra to maintain the distribution in market.
 100% growth in Snacks category(Bingo)
 Demolishing Marlboro (competitor) entirely from market.
 Successfully launched and established GOLD FLAKE INDIEMINT as a Niche brand in market.

P R E V I O U S E X P E R I E N C E (BPO SECTOR)
AEGIS LTD Nov’15 – May ’16
Customer Care Executive

Key Result Areas:

o Handling customer queries & complainst.
o R&R for highest customer satisfaction.
ACADEMICS PROJECTS
 Summer Internship at KANTAR IMRB
(While pursuing MBA, 2018)
o Project Title: IT OPS
The learning was:
o Extent of Use of technology in small scale and large scale Businesses.

 Summer Internship at JUSCO

(While pursuing B.Com (CA) , 2016)
o Project Title: IOT.
The learning was:
o Use IOT for better Civil Management.