Name : Vicko Rizky Adi Wibowo

St. No. : 71210740

After you watch the video about Grab and read the success story of Gojek, next you have to analyze
how they are similar and how they are different. Use the provided table to report your findings.

Elements to identify Grab Gojek

Field of business Platform ride-hailing Platform ride-hailing

Starting time
Founded in 2012 Founded in 2010

Products/services
GrabBike Motorbike ridesharing
GrabCar Delivery
GrabTaksi Shopping
GrabExpress
GrabFood
GrabHitch Car

Background story Initially, Grab was established Gojek started off as a call
 in Malaysia, before later
moving their headquarters to
Singapore. Currently, Grab
has operations in Southeast
Asia (except Laos and
Brunei). Grab is the first
"decacorn" startup in
Southeast Asia.
Challenges Sexual harasment
A potentially broken culture
Business strategy Provides advanced features and
good security
center in Jakarta that
enabled people to order an
ojek by phone. Later in 2015,
the founder, who was also
inspired by the success of
Uber and Grab.
-Criticized for its alleged unfair
treatment of drivers
-The absence of a minimum
wage
-Job security
Launched its platform with
three sets of services,
including motorbike
ridesharing, delivery and
shopping
Discussion from the findings :

1. Which company suits your personal preference and personality? Why?

Answer: Launched its platform with three sets of services, including motorbike ridesharing,
delivery and shopping.
2. Which challenge do you think is very difficult to handle? Why?
Answer: Sexual harassment, because the personality of others is difficult to believe sometimes
some are behaving well when in fact evil.

3. If you have an opportunity to join the company and expand their business abroad, which
country will you choose? Explain your reason and the strategy to execute it.
Answer: Italy, because Italy has a smaller number of vehicles compared to other countries and is
the country most frequented by tourists.
The strategy I used first was to approach and introduce the company to the local community in
Italy and launch a new feature or service.