5 C’s of Event Designing :

1. Conceptualisation of the creative idea/ambience

2. Costing involves calculation of the cost of production and safety margins

3. Canvassing for sponsors, customers and networking components

4. Customisation of the event according to brand personality, budgets, etc.,

5. Carrying-out involves execution of the event according to the final

concept.

Event Organizers: A2Z Events

Event : Holi

Concept of Holi

It is a celebration to mark the onset of spring and the harvest season. A

festival in which people splash colours on each other as a symbolic gesture,

celebrating the good harvest and fertility of the land.

Background:

 In the year 1997, A2Z had successfully organised a two-day event with

an ethinic and rural mela ambience for city dwelling families entitles

Rang Barse in Mumbai.

 Colour rain and blasts formed the attractions of the event.

 The first day’s programme was an evening of musical entertainment

after the lighting of the Holika.

 The venue was the parking lot of an amusement park, large enough to

host an audience of around 1500.

 The costing involved an event an event production budget to the tune

of Rs.7 lakhs.

 The event was a ticketed show partially sponsored by multiple

sponsors.

 Tickets sold at a variety of outlets as well as at the venue for Rs.250

per couple.

Initial Concept for Holi 2000

 A2Z wanted to repeat the previous year’s event.

Costing

 The costing for Holi 2000 worked out to Rs.10 Lakhs.

Canvassing

 Many corporates were approached with the initial concept to

sponsor the event.

  The leads generated canvassing for sponsors and negotiation with

venue owners gave a strong impetus and indications of success for

a particular variation.

 A leading soft drinks company could be persuaded to fully sponsor

the event.

Customisation

 The target audience of the soft drinks company was predominantly

fun-seeking youth.

 The initial concept needed to be changed from a family-oriented

event to a youthful event.

 The budget needed to be drastically reduced to Rs.2 lakhs per

centre and the event was to be conducted simultaneously, in 5

location spread across the country.

Final concept and Carrying-out

 Constraint of budget and specific requirement of the client changed

the initial -concept of a two day programme to a 3-hours forenoon

programme titled Holi Gyrations 2000

 Colour rain dance and colour blasts

 Youth oriented musical channel on the TV

 Fully sponsored show by a single sponsor.

 Limited invitation, limited participant.

 Importance to the sponsor’s colour, viz red and blue.

 A popular VJ anchoring the show