DISCOVERY ADS

Get discovered in more places

People turn to Google to communicate, find answers and stay entertained. And increasingly, they’re
swiping and scrolling through feeds as part of that journey, whether they're browsing videos, checking
email, or catching up on the latest news.

Discovery ads Consumers in a browsing mindset are

more receptive to learning about brands
provide brands a new opportunity to
reach up to 2.6 billion people as they 48% have discovered their favorite
brand (or more about it) when
explore their interests and search for
searching for something else.1
inspiration across their favorite Google
feeds (YouTube, Gmail, and Discover) --
all with a single campaign. 71% of consumers are always on the
lookout for new brands and products
that make their lives easier.2

Source:
1. Google/Magid Advisors, "The Role of Digital Video in People’s Lives”, US, July 2018, n=2,000, US, A18-64 general online pop.
2. Base: Total Respondents n=2,001. Q8. How much do you agree or disagree with each statement about discovering brands and products? (Strongly/Somewhat Agree)
 DISCOVERY ADS

Ideal for advertisers Not intended for advertisers

interested in: interested in:
Driving sales for a subscription Dynamically updating products featured
service or limited set of products in creative

Lead generation Driving brand awareness objectives

New customer acquisition

Extending the reach of

remarketing campaigns

Activate your Discovery campaign

1 2 3 4
Build effective Reach the right Give your campaign time Track and measure
creative audiences to deliver positive results performance

Upload high-resolution
lifestyle imagery (at least
1200x628) that
showcases your brand.
Use the description and
call to action text fields
to include a clear CTA.
Advertisers who leverage a
combination of re-engagement
(Customer Match and
Remarketing) and lower funnel
prospecting audiences (Similar
Audiences and Custom Intent) see
in average 81% higher conversion
rates and a 25% lower CPA.
Choose a daily budget you’re Enable conversion
comfortable running at least tracking to see how
weeks; we recommend it one effectively your ads are
that is at least 10 times the driving valuable
value of your target CPA bid. customer activity, such
as website clicks,
Wait for 40 conversions before purchases, and
making any changes. newsletter sign-ups.

Include these core assets to inspire action:

✓ Headline (40 char max)

✓ Description (90 char max)

✓ Single image: Upload at least 3 square and 3 landscape images that feature
lifestyle imagery

✓ Carousel: Use a minimum of 5 cards, all in the same aspect ratio to tell a story
about your brand that develops with each swipe

✓ Square logo approved for a round crop

✓ Business name (25 char max)

✓ URL

✓ CTA string (selection made from drop-down)