Quotation 23 November 2020

Customer Hayat Kimya

Project PR Activities – Vietnam Market
Consigned to Zeynep Incesarac
Corporate Communications Executive
T: +90 216 554 25 16
Address E: zincesarac@hayat.com.tr
A: Mahir İz Cad. No:25 Altunizade
Üsküdar/İstanbul

Items Description Unit Price Quantity Amount

(USD) (USD)
1 Press Release Distribution 2,200 4 8,800
 Localize, translate and distribute press release to (Release)
Vietnamese media
 Liaise with media to ensure the news published on target
media
 Prepare coverage email report with 100 word-summaries
and scans of original articles. Email reports delivered
daily Monday – Friday for up to two weeks after
distribution. News from weekends and public holidays is
delivered the following business day.
KPI:
12+ news published
2 Editorial Development and Pitching 1,000 5 5,000
 Propose content direction (Article)
 Develop content in English based on approved direction
and translate to Vietnamese
 Pitch article with appropriate media
 Monitor coverage and make report

3 Advertorial Development and Placement 1,400 2 2,800

 Propose content direction (Article)
 Develop content in English based on approved direction
and translate to Vietnamese
 Place article in appropriate media
 Monitor coverage and make report

4 Media Management for Press Conference 6,500 1 6,500

 Identify target media to attend press conference (Conference)
 Pitch to get up to 20 reporters from Mainstream,
Business, Lifestyle, ... and manage RSVPs
 Design, print, and distribute digital press invitation
 Write, distribute and pitch press release
 Develop and print press kit
 Manage media at the conference
KPI:
20 online/printed media to come to the event
  30+ news published including aggregation news

Excludes:
All external expenses such as supplier costs and venue booking
5 Media Interview 1,400 1 1,400
 Develop media list, invitation and follow up with media (Interview)
for RSVPs
 Pitch to invite 1 media for interview and follow up
 Develop briefing book and talking points for interview
 Brief spokesperson prior to media interview
 Support on-site the interview
 Translate interview materials, interviewer’s bio and fact
sheets to pitch with media
 Act as liaison with media to facilitate interview
 Prepare coverage report
Excludes:
All third-party costs, such as but not limited to venue rental,
F&B, printing cost for POSM (if needed)

6 Social Media Management 1,200 6 7,200

 Set up Vietnamese Facebook fanpage, LinkedIn page, (Month)
and YouTube channel for Hayat
 Develop content and visual for Facebook, LinkedIn
fanpage to engage key target audience
 Develop appropriate title, description, and hashtags for
YouTube videos
 Manage Facebook, LinkedIn, YouTube, interact with
fans and respond to followers
 Conduct report

KPI:
4 posts/week for Facebook and LinkedIn
7 Website Localization 500 1 500
 Add Vietnamese language to website (Package)
 Translate and localize the content on the website
 Localize and optimize up to 5 articles of the website
(each article does not exceed 250 words)

8 Photoshoot 2,400 1 $2,400

 Develop photoshoot concept (Package)
 Hire appropriate actors/actresses
 Determine suitable background and venue for shooting
 Prepare props and clothes following the brand identity
 Retouch photos according to 3 unique feedback rounds

KPI: 15 retouched photos

9 Speaking Opportunity 2,000 1 2,000

 Evaluate and identify key events or association for Hayat (Package)
 Pitch for pro-bono speaker/panel slots
 Prepare briefing document for spokesperson
 On-site support (if needed)
10 B2B Meetings 2,000 1 2,000
  Develop target stakeholders/partners, invitation, follow- (Package)
up for RSVP of invitee attendants
 Organize 5 meetings between Hayat and potential
partner

Excludes: All third-party costs, such as but not limited to venue

rental, F&B, printing cost for POSM (if needed)

11 Video Production 19,000 1 $19,000

 Propose and develop video content (Package)
 Hire appropriate actors/actresses
 Determine suitable background and venue for filming
 Prepare props and clothes following the brand identity
 Filming and edit video up to 4K resolution
 Edit video according to 3 unique feedback rounds
KPI:
 1 4K resolution video

12 Digital Advertising 30,000 1 $30,000

 Set Facebook ads campaign to increase reach and (Package)
engagement
 Conduct report

Google Shopping: $0,1/Click

Facebook Ads: $0,05/Engagement
Google GDN: $0,03$/Click
YouTube Ads: $0,01/View
Optional

13 Media Monitoring and Crisis Tracking 4,800 1 -

 Act as media contact point for Hayat to reply to media (Month)
inquiries
 Consult on relevant media issues
 Monitor and measure real-time raw data for
positive/neutral/negative news from all possible
platforms including print news, online news, social
media, and radio
 Conduct daily report updating brand & competitors news
 Conduct monthly brand & competitors analysis report
 Evaluate brand performance and determine brand
opportunities and barriers
 Provide 2 first hours for consultant if a damaging story
is surfaced, then hourly rate is $165.00 USD. We would
need to have a conversation about if and how to handle
the issue, and what budget would be required (for press
release, 1:1 interview…

14 Influencer Review 20% 1 -

 Identify and recommend suitable influencers (Macro: of booking (Package)
>100,000 followers and Micro:10,000 – 99,000 fee
followers)
 Create content direction, guideline, brief and coordinate
 with influencers
 Manage influencers to deliver the following scope:
o Facebook posts
o Instagram posts
o YouTube videos

Conduct report
15 Media Visit 5,600 1 -
 Develop potential media list (Package of
 Contact, announce and invite media to attend the trip 10 journos)
 Manage traveling documents
 Prepare documents and contents of Hayat for media
 Act as liaison for media inquiries and coverage
 Monitor and conduct coverage report for up to 2 weeks
after the trip
Excludes: Visa, flight, transportation, accommodation, F&B…
16 Account service 1,500 1 -
 Develop strategic internal communication plan for (Month)
employees and stakeholders/partners
 Write up messages to deliver brand voice and strengthen
relationships among corporate, employees, and
stakeholders/partners
 Assist with ad-hoc activity recommendations and
feedback as requested by the Regional Communications
Manager, Global Communications Team or Global Hub
Agency Team
 Manage timelines and budgets

Participate in weekly calls update and compile weekly and

quarterly reports
17 Video and Photoshoot 22,000 1 -
 Draft video scripts and develop photo concept for office (Package)
and plant
 Prepare cast, location, props, crew and equipment for
shooting
 Shoot, edit videos and photos to appropriate file format
Revise videos and photos up to 3 rounds according to client’s
organic feedbacks
Administration and Management fee 10%
VAT 10%
TOTAL $87,600

Terms and Conditions

1. Quotations must be signed to indicate approval.
2. 70% of quotation at quotation’s signature and 30% at the end of project. Invoices to be paid within 30
days. Late payments incur daily surcharge of 1.5%.

Approved by

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