HUMAN COMMUNICATION AND MEDIA COMMUNICTION ARE RELEVANT IN OUR

COMMUNITY WHICH IS MORE EFFECTIVE IN OUR INDIAN CONTEXT

INTRODUCTION
The word communication has become fashionable and many people and disciplines use this word today.
Communication is a basic element for any human being without communication with others in mutual sharing
distinguishes any human from other societies and organization. Such communication is an essential part of life, it is
like the water for the fish the element where in human society and community can live and develop. Studying
communication therefore means studying people in their way of exchange and sharing, relating and influencing
each other for a common concern.1

HUMAN COMMUNICATION
In human communication one has to distinguish between means to participate in communication and means to
participate in communication and means to receive communication, because there is an active and passive aspects
to the communication ability of a person and society. If human being want to participate in a communication
process they must use and develop respective signs and things, but things are learnt by means of signs. According
to St. Augustine signs are those things to with which are used to indicate something else. 2

DEFINITION TO HUMAN COMMUNICATION

Human communication can therefore be defined as an international symbolic process, which allows people to
establish contact by sharing meaning through signs, which stimulate and create mutual understanding and
meaning.3

INTRA-PERSONAL COMMUNICATION
The communication that goes on with in ourselves this is what known as intra-personal or intra-psychic
communication, which is the process of creating meaning within us. But before we can explore communication
with others, we must have same understanding of how we create meaning for ourselves. It means coming to terms
of within ourselves.4

INTERPERSONAL COMMUNICATION
Communication between people known as inter-personal communication. This communication generally concerns
itself with a speaking transaction involving two or more people in a setting of mutual interest and personal
closeness and in which each person shares his or her perceptions, intentions and values. In this transaction, the
primary content of the communication is each individual. The messages that are conveys in such a communication
concentrate on the sharing of the self as a person in a warm, supportive environment. 5

MEDIA COMMUNICATION
Communication it is used are received by a large number of people and in the form of public message, production
and publication through a technological devices is called media communication.

DEFINITION
The media communication is defined as process of human communication is which mass medium used to
communicate a message to a mass audience. 6

PRINT MEDIA
The invention of printing came at the dawn of the age of the great discoveries. It was in part a response, and in part
a stimulus to the movement which ushered the modern world. The first major role of the printed book was to spread

1
John Joshoua Raj & Samson Prabhakar, Introduction to Communication and Media Studies (Banglore: BTESSC/SATHRI,
2004), 4.
2
Franz Josef Eilers, SVD, Communicating in Community (Indore: Divine word, 1994), 6,7.
3
I bid., 24.
4
Desmond A. D Abreo, The Mass Media and You (Bombay: Better Yourself books, 1994), 12.
5
I bid., 14.
6
literacy and the general knowledge among the new economic powers of society. The printing of books gave an
impetus to the growth and accumulation of knowledge. The print media like book, magazines, pamphlets and direct
mail literature and posters also need to be included in the label. They are so termed because their reach extends to
vast heterogeneous masses of the population living in a wide and extensive area of a country. 7

ELECTRONIC MEDIA
Technological means of transmitting message to large members of people. Indeed, they are much more than that.
As they are very expensive media particularly the cinema, radio, television and video they must be need be run by
institutions like the government or well financial private commercial bodies. They require a group of people to
organize and administer, to produce, distribute and constantly maintain in working order the whole set up, say of a
studio and a transmitting center.

RELEVANCE OF THE COMMUNICATION IN OUR COMMUNITY

Influence of Media:
While the media are influenced by the various cultural and social currents in our society, it is also true that they
play a vital part in influencing people behaviour, attitudes and values. We could say that India is a rich country full
of poor people, for more than half of the population of India is living in sub-human conditions, without even
satisfying their basic needs of food, shelter and clothes. How do we reach people spread over an area of 1,178,995
sq miles and a population of over 870 million 82% of these line in the 567,338 village of India. They speak 22
different languages and more than 200 different dialects and belong to several religions castes and tribes. It is
obvious that the only means of reaching all these masses of people is through the mass media. Since the mass media
for mass communication in India are in the hands of the rich powerful elite, these will not want to use them to bring
about real attitudinal change in the ordinary people. But these rich owners realize that if the media were totally
passive to the situation of the poor majority, there would be a possibility of a revolt among them. 8

ALTERNATIVE FORM OF COMMUNICATION

A very effective form of people’s communication is the street theatre. It is being used extensively to deepen the
awareness of the people with regard to the issues that confront them in their villages and slums. These street plays
have drawn the audience closer to the performers and have been able to rivet their sympathy for the cause they
espoused. The street play can reach out to the people and enable them really to identify their problems. If there is a
consistent attempt at presenting the social evil throughout the country in a startling and disturbing manner through
this medium and others that are similarly people-oriented.

CONCLUSION
Basically, the media do not belong to the people but to the few who dominate and benefit most in society. What is
urgently called for, therefore, is an alternative form of communication. In this alternative communication, the
people will achieve greater control over their communication, which will give them the opportunity to express their
own concerns, voice their own thinking and enable them to control their own learning process. There is no doubt
that there will be a change in the attitude of the poor, and a step towards a change in the unjust society that is
relevant in India.

BIBLIOGRAPHY

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