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The origins of the cooperative banking movement in India can be traced to the close of
19th century when, inspired by the success of the experiments related to the cooperative
movement in Britain and the cooperative credit movement in Germany, such societies
were set up in India. Cooperative banks are an important constituent of the Indian
financial system. They are the primary financiers of agricultural activities, some small-
scale industries and self-employed workers. India's co-operative banking structure
consists of two main segments, viz., agricultural and non-agricultural credit.
There are two separate structures in the case of agricultural credit - one for short and
medium term credit and the other for long term credit. The co-operative credit structure
for short and medium terms is a three tier one with primary agricultural credit societies at
the base level, the central co-operative bank at the district level and state co-operative
bank at the apex level. Over and above these institutions, grain banks are actively
functioning as primary societies in certain states. Though the organisation of central and
state co-operative banks was mainly for the benefit of the agricultural credit sector, they
serve non-agricultural societies too. Saraswat Cooperative Bank Ltd. is one of the fastest
growing state scheduled co-operative bank. Within a short span of just 16 years, it has
achieved SCHEDULED STATUS. Few of the objectives to study the topic were, a)To
study the performance of the urban cooperative bank (scheduled bank) in ambaranth
taluka with special refrence to Saraswat bank . b) To verify where does Saraswat
Cooperative Bank Ltd. stands in comparison with other co-operative banks on the basis
of it’s various products & services c) To examine what more can Saraswat Cooperative
Bank Ltd.can add to it’s list of products & services.
CHAPTER: 1
Introduction to Banks
The Co-operative Banks are a special type of banking in which people co-
operative with each other with a view to promote their mutual interest. Co-
operative means working together. In this banking organization, people
voluntarily co-operative with each other on equal terms to promote their
own economic interest. The year 1904 marked the beginning of the
history of Agricultural Co-operative Banks in India. The Anyonya Co-
operative banks in India are considered as the first Co-operative bank in
Asia.
The Co-operative Bank is an important constituent of the Indian
Financial System, judged by the role assigned, the expectations supported
to fulfill, their number, and the number of officers the Co-operative bank
operate. Though the Co-operative movement originated in the west, but
the importance of such banks assumed in India is rarely paralleled
anywhere else in the world. The Co-operative banks in India play an
important role even today in rural financing. The business of Co-operative
Banks in the urban areas also has increased phenomenally in recent years
due to the sharp increase in the number of primary Co-operative Banks.
Co-operative Banks in India are registered under the Co-operative
Societies Act. The Co-operative Banks is also regulated by the RBI. They
are governed by the Banking Regulation Act 1949 and Banking Laws (co-
operative Societies) Act, 1965.
Scheduled Commercial banks
Public Sector Banks
State Bank of India and its associates, and
Other Nationalised banks
Scheduled Co-operative banks
Scheduled State Co-operative Banks
Scheduled Urban Co-operative Banks
The Beginnings
The first known mutual aid society in India was probably the
"Anyonya Sahakari Mandali" organised in the erstwhile princely State of
Baroda in 1889 under the guidance of Vithal Laxman also known as
Bhausaheb Kavthekar. Urban co-operative credit societies, in their
formative phase came to be organised on a community basis to meet the
consumption oriented credit needs of their members. Salary earners"
societies inculcating habits of thrift and self help played a significant role
in popularising the movement, especially amongst the middle class as well
as organized labour. From its origins then to today, the thrust of UCBs,
historically, has been to mobilise savings from the middle and low income
urban groups and purvey credit to their members - many of which
belonged to weaker sections.
"As a matter of fact, the crisis had a contrary effect, and in most
provinces, there was a movement to withdraw deposits from non-
cooperatives and place them in cooperative institutions, the distinction
between two classes of security being well appreciated and a preference
being given to the latter owing partly to the local character and publicity of
cooperative institutions but mainly, we think, to the connection of
Government with Cooperative movement".
Under State Purview
Recent Developments
Co-operative Banks
State Co-operative Banks
III. The Bihar State Co-operative IV. The Orissa State Co-operative
Bank Ltd. Bank Ltd.
VII. The Goa State Co-operative Bank VIII. Uttarakhand State Co-operative
Ltd. Bank Ltd.
XI. Haryana Rajya Sahakari Bank XII. Telangana State Cooperative Apex
Ltd. Bank Ltd
XIII. Himachal Pradesh State Co- XIV. Tamil Nadu State Apex Co-
operative Bank Ltd operative Bank Ltd.
XVII. Kerala State Co-operative Bank XVIII. Punjab State Co-operative Bank
Ltd. Ltd.
Urban Co-operative Banks :-
There are total 54 urban co-operative bank in India, I
mentioned 20 of them
Setup -
Financial & Geographical
Financial setup of the bank as on 31.03.2012 was Rs.20570 crore,
comprising of Depositsof Rs. 12060 crore and Advances Rs. 8510 crore.
Tamilnadu Chennai
TJSB believes that "customer delight" is the ultimate goal and has a
strong belief that Customers & all Stakeholders wholehearted support,
absolute faith and their patronage has largely been responsible for its
enviable growth. TJSB is committed to provide banking with speed, comfort
and convenience.
TJSB has set before a Visionary Growth Plan focusing all business
strategies solely on creation of Stakeholders value.
TJSB BANKING SERVICES
Second, by accepting money deposits from savers and then lending the
money to borrowers, banks encourage the flow of money to productive use and
investments. This in turn allows the economy to grow. Without this flow, savings
would sit idle in someone's safe or pocket, money would not be available to
borrow, people would not be able to purchase cars or houses, and businesses
would not be able to build the new factories the economy needs to produce more
goods and grow. Enabling the flow of money from savers to investors is called
financial intermediation, and it is extremely important to a free market economy.
A) Opening Accounts
Saving Accounts
Current Account
Fixed Deposits Accounts
PUNJAB AND MAHARASHTRA CO-OP BANK LTD
Profile
Milestones
Chapter 2
2.1 Company profile
Saraswat Bank
Type
Cooperative Sector
Industry Banking Financial Services
In 1988, the bank was conferred with "Scheduled" status by Reserve Bank
of India. It is the first co-operative bank to provide merchant banking services. The
bank got a permanent license to deal in foreign exchange in 1979. Presently the
bank has a correspondent relationship in 58 countries covering nine currencies
with over 162 banks.
The beginning of the 21st century has been a giant leap forward for the
bank. The bank chose a path of organic/inorganic growth and its pace of growth
accelerated. The bank's total business which was around Rs.4000 crore in 2000
almost tripled to Rs.15295 crore in 2007.
In the year 2008, the bank launched a branding initiative to reconfirm the
thrust of the bank on its core values, which can be summed up as a "sense of
belonging".
In the last two decades the bank has witnessed a steady growth in business
and also taken several Strategic Business Initiatives such as undertaking Business
Process Reengineering initiative, merging seven cooperative banks and then
consciously nurturing them. The bank tied up with VISA International for issuance
of debit cards. The bank has also successfully launched the RuPay EMV debit card
in 2013-14. The bank was the first to achieve this milestone in respect of RuPay
EMV card along with the Bank of Baroda.
In 2011, the bank was granted permission for All India Area of Operation
by Reserve Bank of India. The bank has an ambitious business expansion plan in
place to have a presence in all major cities of the country and is well poised to
double total business to 1,00,000 crore over the next few years.
Mission statment:
"To emerge as one of the premier and most preferred banks in the country
by adopting highest standards of professionalism and excellence in all the areas of
working III"
Milestones:
Thanks to these sustained and assiduous efforts over 25 years after its
inception, the Bank had gained strong foundation in terms of its membership,
resources, assets and profits. By 1942, the Bank was fulfilling all the banking
needs of its customers.
During the late fifties, the Bank grew from strength to strength. The Bank
had established five branches within the city of Mumbai and one each at Pune and
Belgaum. In its 50th year, the Bank chose a bee motif to symbolise the Bank's
emblem - a fitting and appropriate characteristics of a Bank that believed in hard
work, a search for all that is good, a team spirit to achieve its objectives and a
selfless service to its members and customers. The Bank has grown in stature,
progressed in its social and economic objectives and produced an image of what
an ideal bank should be. Resultantly, in the year 1977-78, the Bank's gross income
crossed the Rs.3.00 crore mark for the first time.
Last two decades the Bank has witnessed a steady growth in the business.
The bank has a network of 223 fully computerised branches covering six states
viz. Maharashtra, Gujrat, Madhya Pradesh, Karnataka, Goa and Delhi. The Bank
is providing 24- hour service through ATM at 137 locations.
In 1988 the bank was conferred with "Scheduled" status by Reserve Bank
of India The Bank is the first co-operative bank to provide Merchant Banking
services. The Bank got a permanent license to deal in foreign exchange in 1978,
Presently the Bank is having correspondent relationship in 45 countries covering 9
currencies with over 125 banks.
In 192 Bank completed 75 years. Platinum Jubilee Celebration were
inaugurated on 14th September, 1992. Bank also crossed the business level of Rs
700 Crores
The Beginning of the 21st Century has been a giant leap forward for the
Bank. Bank chose a path of organic/inorganic growth and our pace of growth
accelerated .Bank's total business which was around Rs 4000 Crore in 2000 almost
tripled to Rs 15295 Crore in 2007, The Business of the Bank as on 31st March
2009 had crossed Rs 21000 Crores.
Bank in the year 2008 launched the Branding Initiative .The purpose of
such an exercise was to reconfirm the thrust of Bank on its core values, which can
be summed up as "Sense of Belonging ".The name of the Bank should always
inspire the Sense of Belonging in all its stakeholders and that Bank continues to
fulfill the changing needs and expectations of the customer with unflinching gusto
and aplomb
As on 31st March, 2011 Bank business had crossed Rs 26000 Crores and as
on 30th September, 2011, Bank business had surpassed Rs 29000 Crores-
In 2011 Bank was granted permission for All India Area of Operation by
Reserve Bank Of India. Bank has an an ambitious business expansion plan in
place to have a presence in all major cities of the country, reach a business level of
Rs 50000 Crores by 2016 and Rs 100000 by 2018.
It is a matter of immense pride for the Bank that Bank's new Corporate
Office at Prabhadevi-Mumbai has become operational. The office reverberates our
strong presence in the financial capital of the country. The massive edifice in
crystal glass in heart of Mumbai gently reminds everyone of the numero-uno
position which the Bank holds in the Cooperative Sector. The usage of state of art
technology coupled with personal ambience's to make everybody comfortable
once again reiterates Bank's adherence to "Think Global, Act Local”.
20000
15000
10000
5000
0
13-14 14-15 15-16 16-17 17-18
2. Advances
25000
20000
15000
10000
5000
0
13-14 14-15 15-16 16-17 17-18
3. Total Business
Total Business (Rs. in crores)
70000
60000
50000
40000
30000
20000
10000
0
13-14 14-15 15-16 16-17 17-18
4. Working Funds
5. Own Funds
Own funds (Rs. in crores)
3500
3000
2500
2000
1500
1000
500
0
13-14 14-15 15-16 16-17 17-18
6. Net Profit
250
200
150
100
50
0
13-14 14-15 15-16 16-17 17-18
3,376.02
Total Expenditure 2,920.82 -2.51
2,847.51
Gross Profit 577.50 -8.48
528.51
Less: Provisions 254.62 -25.09
190.74
Profit Before Tax 322.88 4.61
337.77
Less: Income Tax 88.83 9.30
97.09
Profit after Tax carried to Balance Sheet 234.05 2.83
240.68
AT THE YEAR END
Own Funds 2,684.93 6.86
2,869.03
Share Capital 215.23 10.00
236.75
Reserves and Surplus 2,469.70 6.58
2,632.28
Deposits 33,737.42 3.91
35,056.66
Current 1,753.57 54.15
2,703.06
Savings 7,695.55 5.14
8,090.82
Term 24,288.30 -0.11
24,262.78
Advances 21,536.07 8.98
23,469.11
Secured 21,402.63 9.00
23,328.06
Unsecured 133.44 5.70
141.05
Total Business 55,273.49 5.88
58,525.77
Priority Sector 5,079.22 16.37
5,910.72
% to Adjusted Net Bank Credit (ANBC) 24.94 -
27.45
Small Scale Industries 362.54 18.62
430.04
Small Businessmen and Traders 2,303.10 24.38
2,864.71
Other Priority Sectors 2,413.58 8.39
2,615.97
Working Capital 38,442.22 5.41
40,520.30
Investments 8,872.79 7.83
9,567.97
Borrowings and Refinance 792.95 55.33
1,231.67
Balance Sheet As at 31st March, 2018
(6) Interest Receivable on Loans & Advances as per contra 93,73,83,158 1,46,44,85,618
(7) Bills Receivable being Bills for Collection as per contra 44,73,87,29,678 31,44,48,37,226
SWOT ANALYSIS
STRENGTH
It specifies the attributes of the person or company that are helpful to achieve the
objective(s).
Saraswat Bank is No. 1 amongst the 1,700 UCBs in the Urban Cooperative
Banking Sector in India with over 90 years of cumulative banking experience.
High standard regulatory environment.
Flexible work permit system and good quality staff offering personal client
service.
Bank has implemented Core Banking Solution (CBS) in the Bank. This solution
primarily aims at having a unified customer approach.
Bank is a member of the Credit Information Bureau India Ltd. (CIBIL). CIBIL is
India’s first credit information bureau and is a repository of factual information on
the credit history and repayment records of millions of commercial and individual
borrowers.
OPPORTUNITY
Maharashtra State has a huge banking business market of around Rs. 17,
00,000/- crore. Of these Rs. 17,00,000 crore, Saraswat Bank has a business
stake of only Rs. 20,000 crore, which is a miniscule of merely 1.2% share in
the total banking business in the State of Maharashtra. This provides a huge
opportunity to the bank.
Saraswat Bank does 0.3% to 0.4% of the nation’s banking business. In India
today, 60%of the population do not have access to a banking product; 80% of
the population do not have access to an insurance product and 98% of the
population do not have access to a stock market product. Thus, there is
tremendous untapped growth potential in the Indian subcontinent.
WEAKNESS
Refusal to dilute stake in PSU banks: The government has refused to dilute its
stake in PSU banks below 51% thus choking the headroom available to these
banks for raining equity capital.
Lack of competitive differential with other offshore centre’s
Rigid legislation that inhibits business development
THREAT
4 P’s OF MARKETING:
Basically, the concept of Marketing is given by McCarthy who has classified “Marketing
Mix” tools of four broad kinds called 4 P's and they are as follows
Product
Price
Promotion