DISCOVER STARS

AN INNOVATION COMPETITION WITH CALIBRATED PROCESSES

Indian Institute of Management, celebrating 50 years of service to the nation has taken
several new initiatives to support the national innovation eco-system. `Discover STARS’
is one such initiative implemented in partnership with reputed technical institutes and
coordinated by IIMA’s Centre for Innovation, Incubation and Entrepreneurship (CIIE).

Focus area: ICT sector

Program outline
The activities spread over several months involve active mentoring of participating
student teams by CIIE team led by Dr A.S.Rao, (Former Adviser, DSIR) and mentors
from Mentor Edge.

Stage 1: IP mapping (January 7 to February 21, 2011)

 The student teams (max four students per team) from invited technical institutes
register by 31st December 2010 with details of team members.
 The selected teams will map the IP (Intellectual Property) of their institute
residing in faculty research/ faculty innovations/ student innovations/ patents of
faculty/ patents of students/ technologies on offer from the institute and
technology licensed by the institute. Where there is more than one team from the
institutes, the teams can carry out this mapping collectively.
 The IP mapped will be made public on a web site hosted by CIIE with support
from Department of Science and Technology, Government of India. Director of
the institute will decide on the contents to be made public in accordance with
institute IP policy.
 CIIE will support the students in carrying out the activity by providing them online
access to tutorials/ cases and other reading material.
 All the participating students will receive `Certificate in IP mapping’ from CIIE-
IIMA.
Stage 2: Technology assessment (May 15 to June 30, 2011)
 Each team would select four ` IP of promise’ from out of basket of IPs mapped by
them and assess technology potential and market attractiveness for each of the
IP. And IP selected for assessment by different teams of the same institute need
not be mutually exclusive.
 For assessment, IPs in same technology arena could be bundled and considered
as one.
 CIIE will support the students in carrying out the activity by providing them online
access to tutorials/ cases and other reading material.
 All the participating students will receive `Certificate in Technology
assessment’ from CIIE-IIMA.

Stage 3: Innovation planning (August 15 to September 30, 2011)

 Based on assessment, each team would now select two out of the four IPs and
prepare road map for them to emerge as Innovations with significant revenue
potential.
 CIIE will support the students in carrying out the activity by providing them online
access to tutorials/ cases and other reading material.
 All the participating students will receive `Certificate in Innovation planning’
from CIIE-IIMA.

Stage 4: Scenario writing (October 15 to November 30, 2011)

 Each team would now zero one `Innovation of promise’ and prepare Scenario
2015 for business based on that innovation.
 CIIE will support the students in carrying out the activity by providing them online
access to tutorials/ cases and other reading material.
 All the participating students will receive `Certificate in Scenario writing’ from
CIIE-IIMA.

Cash award
The best team from all participating technical institutes would be awarded cash prize of
Rupees two lakhs.

Support to participating technical institutes

CIIE-IIMA will assist the institute in drafting/ refining IP policy, Research Strategy,
licensing, incubation etc as identified by the Director of the institute.

Support to the STARS

CIIE-IIMA in association with government funding agencies, risk capital investors and
business leaders will prepare customized plans for the STARS to realize their full
potential.