b9b11093 Sanjay Abajc52

You might also like

Download as pdf
Download as pdf
You are on page 1of 33
| Total No of | rate lan | MADURAI KAMARAJ UNIVERSITY Mapural ~ 625021 Online Semester Examinations - November 2021 Name of the Student: _S. Gane" Reg No: BG.2N1098 Name of the Course: i B- A) Centre Code: Name of the Subject: Adios 2209 rocapgeacci= Subject Code: BARAIC SD Date of the Exam ;_lo fas [2099 Tim Signature of the Parent/Guardian woul, Student Instructions 1. This is the first page of Answer Sheet. 2. This page is compulsory for every subject Answer script. 3. Students take printouts of this page and keep it ready for all exams with signature from parents. 4. Every page of Answer sheet should contain Exam Register number, Page Number and Students Signature. 5. Submit Pdf file of Morning session before 02:00 PM, Afternoon session before 06:00 PM. 4 pace Pagr-B ANSMT ALL qyasteens 0) ereplein Ro supe of advortiaing on fis (Present cloy context “Plvouising, maar: Alverising 1 We moans Of Infowmilrg jent Unpluonbing ao vast dudione buy i Product ov Service ‘tfeoug, visual, Oval oy uruelon mossoges . Adlveraire can Se dascsi. bad jos ce Paid fsern ok on-Porscradl Prusodoten | and Promotion of jdoas , gods oe sowies. la Lusinoss ot wWwortS to step ito mascals lard owe a ame - doniokly rund oduakiSing _ | ria #5 Srondty ony organization tak doas Trot odveibise Tfase loys. Pdlvostiatg Can Ibe | dona ewugh Veottous fda such US youspsPe” | agozines, tobvistan. suodio, eesters, hoosdings ®@ : : 6 bitlloocodt ard. tn soca 4gmos +e fuera, SHR Of, adiotising * Advouttsing 7s USed Jor Communi cating business Jnjormatien He Prasat Grd Prospochivo: | CuStovons . | tam be usually Provides Unkormakion a Hho. dduoxkisirs Pek, Hs plu qualiies, Place cvattalaulubios e ie Pouclucts ate. x Pdvorkioemon To LndisponSable bor |-both fa Salles ard yes. However, tb 1S Tuva jdmportont Jar fis Sellers. In the muvdlan oye Gh Jove Scale —Pawollick om , Produces cannot him of pushing Sala Of Tho Products without | odvatistry ham . | | 2, | bm & ck Xam. | Selig g72 ae Advorbaomont SuppnatS Pasenat Schlenk EMRE an au 1 caper allen cine DMM are Popcorn pete © ¥ Aduowk’sing Jus cLcqitxoct Groce Importance un THe Ynovdon world — Uuhore Howugh, Compolibion jun do Yeonxat cond — kivist chown gos om | technology, wo. ird -hoshien and taste Jn | the tustem # AduortSing iS Glen sagonded os the iMag important moans Ok Marveabing o comgrtnys Sowles and toolS. To 8tope of aduattBing | fe © comnuuUicat a cy mrossage to GuoENe Customans | OF potanbialty teres raw customers ; | H Jus a company got essage Or & proce Se iMpormakion c.éteBS ty thaln Custornan base Slegaseling a Now ‘Prrodluct oy Spootc docct , (Sopa o odientising — by uct Mor 1S alivarss co loudyot aullocoitest | & sir ord Promotien unin the © altocabec phoctd Wo in Cmveltnabion Tha budyet lutte, He type Of cdvenkicorvanb tha organizabten | wants: Store oF adverkssing by dlolity sabes . onte. je budget 1S olactelad., the | rrooucaténg Plan can be projecka judhon A jdletaled Scope of ware Rot dativercites sage la bo wutlinod . | Score Of, adversiSing by allocating dulivernidss . | Sov Coccklv2 = \UOV, allocating Ro eye hog doboveratas CTV, ertine, rwoloile , Pass, | magazine, ofc) Jpasad on Re Pravioud compaining yoystnomonts can be THENE Twisigilhas Oat [pa Provieus Plow. } | scom Of adwerthiding doy atrakony | exe a doliverabeS cn cullocertad , aduartising | agencies can lope He Eorckegie Taurens | by jrend oy Catagory — housed on (Pao | soqiremonts ord semunonaben Jey srulon Skyalagic cloliveralstes. 1) a) Haserbe Ho inywuancing Jcactors O}s choise | medio in cdvorkishyg - || Fackows Covounny Teo Choice : | 4. oho nodwe Gf, Produce A Product tot fs neoded Joy alt | Witt Onepwimge moss modi Sie Print broadcast « telecast outdoor cd the tua. A Predluc: haading damaySekien Wwosmant® toleviaien anol Screen Cheating Trdusivial Proclurcts find fovowr of, Print real Vrot — broudcast Madd. “Patoclucts “bes Ugarities, wines and aeohol cu nover advonbised En -yodeo , lelpviSion Gnd Screon 5. Potentiak mosab - I Te ctl Covey odvertising Offores 1's Comyn the cid MaSSaIS bo dhe Pnospacts | weonornicalby and. Ajreokivoly . ms owotat tase sosts tn J olan cat ern Of Potonklal yap shox de Product fn Agim s, be Te [urban of CustomalS, Gengvaphic Serva | Fncoma |Palloun, age group, Ladses, Niws and d/Siinos and (We ua Iie SS 1S to Saath Ie Poopte pe righ uncoma growp., magorrina #8 “Re loose Bai eta GRO 15 by bo Covoerocl, Nowspapaxr Gnd Gutclooy Gelverbiaing ose e Tuich help. if |) lléoxote Jecle 78 te ba) approached yudio | tolwtSien ond cthama alvetising am Prapeou | : is Tra TYP Se dltstbubion Shrehogy, « | disorbubcon system faut Ha compaty jus apie, ue drack _ Chrrackion Thus, tore 18 Imo Point 11 Cickuasdtt Sing CL Paw duck Ye fone Po cele fn Heese Ou lore She [Normally bigs. SinlLondyes Has Cdversam rad. Twe US nodsterak Meadia ie net Supported py Nokionwiole clistyTloukien atvwovk. A The advenkising objechives ! i | Trough de mayor Objective. ef avery | Compory is to nylons He combust bohavioun [Peally, ae Sree SBE mH} eb have || doco’ or ‘vaginal oy Takienal _ Cvextge b | Poputare’Za Pooduck oy O Sawre oY ps. | Gonpany ty cake —Partony OY Sacondor clonal achive Simmadiate OF claayad to achive immaliote oy. dolayet adtion be Mecirealyg Ho Sorreres of ‘Me nouse Aj suonks Smmadiote adsion, deck | | OF Spad.olty odwitsing, Jpiking musk. tp Nobtonat covert 1S. Nasdacl Usd Lalevi'si on — ond ows - POPS _ uth makonuide venga . @ 5S. Tha type Of salting mossage TE TS MOV OO He cdvor binging coqubemonts thet lect tha GPPYOPiate Tchotm. Te CidwardtSory yay bo Sntonasbed 31 [ty appaoling Ra Crutpads Jy laut igavokewons’> Tn hat Cae, rucgecetre, ily, pl eierhe Li aoa: une BOSS AT | a purse, 1S. fia budget cat lable A Weitactuaing us owe a j vou wloursul ai bid Plam of aVethesng on GO Fadl Ha Tho be cbrecuning Of advorkiSing ona Yokional LotoviSten — wor~ yur and Jstlns - “ye budgas — does rot allow , thon Hu fs b ba Jhoxppy wis a Sow budget medi Sita is | ous paper and OUtdosY cdvotktsihg. | @ 1a) Enumencte Re Principiis Cony upiiting | Pairciples Of, Copguniting ° US8i Attonkien Getting Jaxdinos i | BPL- Powarykul Porormance , Nuadthle Loos. | ap dood COPY te Point Je got oanllia ard Gllstratien pas ottvactod Ha Sood, ha my daca > Loox ak He Srl Prinb = le larly Gop. THis TS whese You optain tha haadline , Congirm Ffa hoots ond odd Over Salling Points Jk One Can moka peor ott He ceoty py , You pou Obata chance o saling gout Pruduch Bo. POSE. gone tol SecineS Ww negative stehenonts suuhich Could be Only tonvertck Inks ‘itive | sgotenant®. @ Tndiokimas BYnespocw- A wrong Move and yout carworr ghb Wwe moe ab all. Tnclude tis miney clotciles. AL By Josttem Of, ad gee sour Company nema, Heo (ddesosS nd. tolophano. rustaon Jig You Jouve fe out foe oon Seootlly tying by got sales. Ys Jou are SULting Prcxaged — Goal, You jj ood > Inelucla 8 Pu hob g || Proto Your Product. Case: Cndhenteng Tountth jocalee AN Gol. Paamoting Toni Weddin |” which | | includas git a contact dlobuils | eccpand Poodlina tlh —Jood Porageeiph « follow op fra poadina lnntadlt edly wd | Fo axse Poreagroph : ty You oak A Auastton, | angwor Shak. ib. ‘ gou Pranse & thought , &o\ain Je. donk. lea Thom Juenging too ong ; [ype may eel up Jongg yours | Blowgia “Trost an industviak ona WE % Sy by 0 Mouspagor eo ett ard. e Dw the rode jy ] i | Aucid Pose and Cventisnny Joyous Thot asa congusirg ov rox bo Youd. | Pawling Gout massage Showd bo a Plowstino fy | wo . Koop Yeur copy Simpl, Claxt ard concise . | Tob by Your sroodlot os You (would oa 4yierd | oF fonily yebmbor. Be seighe ard straw witty tox Hol ie our ard Oplain Peis thot ood oxplaining. Don't Jeave Your goede S2coro - guessing Your Copy, |) ¢ Fous on Ha Random, pot He Product i Oe Cowl Your copy must Umkcuen | Frysmmation ond facts about yeun Produc lov saute. but that not Gout jocal Pointe . | gee rust Focus +485 swodlot. Use Fah nos jars, dosites, fears, yooaknosrs. ON@ns, enol even kontasstes fo doll gor Product or soviw case. oxo | Ths od Jor laxama Dep Por cloounsh Iboings with Fo hociollina “Thow's & Jot +Rets Aww em Your face” Tio body copy Includes - Now, ene unl -a- ral minutos 1S all Th teges fo Uncover fo. Nok You. Sinpy hocause your ator Sys it all Thus, Vol, only anes fRa ad tale aboub to | Paoduct ib 8 alse Jocuses equally on the | qoadot. USING ods lina “You” would raves spe aodot foal Get, other tran an Od thab poaskS abou the Procluct but SoS nobhing labout now to USe Je, how TE Could meld LAyeurt Js batlox, etc. | Ia.) 0) Posouke the sole Of, c.oliorbising agoncias Sh tduettsing Srausby. I Organtsakins bo swach Rein foph | custome m an On18s od Simply voy. IF free ddluockising Agony wos yilléem Tay by Yn 1186 foltowad by Jomes- gem! unite in ry ord Royroll and gon fn (82. i} i} Dele of Advertising pooneias Oh Ter motion Sethord About Produc’. aie &® peng gwssanch en ho Company curd ao Proclurch Gnd “Swackend Of ha CWatomoss ‘Plan ning jor types e malin to bo Usod when ard whee & be usd, and for Show much time bo bo used. # Toang Ha fed KOKS hem Ht, Chew cy wall os He customers cud Ron tha furthest Line ef achlen all Compontas can do thi YowR oy Thomsdlues . Tay con nua Qds: Punt OY adverbs thom en tolovistens | or other mata Plas ; they Con manage i tho ciceowttS —culs0-. ; wThon why do they ocd odvekising agencia®s? ie saasens Jadhind Jtsting fs Odvertisomont cigoncias Jey tha Ccunpauizs Qn | * Me agonces ane dtpor jn this Jiald . Fay rove toam fp Olifkeront | goopte for dlikforons « function, Jivne | Copyuoritets « cob dirctors, Slannons che. Tea Ogeniws Yoke OPbiLUN USS Tose Poop , Rein exporsenees «They oot wie an objockive Ad ce ie Pangessionals . x Hioting thom loads vm Sang Ha costo Up fo eeme Ottenb. @ (@) 5. | b> cluciclato Ie clitteron rcthndd 0}, Adluasrbising | aPRopriation. | Adwovbising appropri ciien ‘rtaaning Bdlvortissing copprepaiabien - atlso sagook b 08 an advertising Jude -13 do Porbien Of O -botcul Masveabihg budget Reb oo Company Jodweotes joy Cudvertht sing ovr 0 ‘pacigc, Hino. | Tee Geluorbing oporeRruiation Poléey Jor a foes ray bo based en cy nunhor OE ApProachos , | Fox Oeunple, Seno Compountas wilt budge! see aetigl> ae Golventising that 7s a Sired J Poncardage Ok Sales * Other Compavtias may ase Rely od sparding | &% Vuhat Fo conpobibion — sponds. ie | Bes Of Pelvertising apeBacoltei ose While disc meruoting clot can | hop A Company Ginpoink ia ight cunounb lio Spond on aclvorkising, Hus 3s. most Opeckeve Tk Ra Company Jas abready Yun | Compaign cud gonoteded Soles stosults to analyz . | APPordabie mcthoc . TRS Aduotbishy budsobig mates ts basol on whet a company things ft can Cpjod & SPL on monxelng Bacause T'S not based en & Specie Goal or ay Grdetiing dake, Ha CYfoolalte Inde can oo unrlelae Joading ty foo much oy oo P [litle bang Stock yale, b> sukious @®) | pdapkve Corbrol mathod ® company using an odapbiva contyol |yrothod Uwe Use promat sedeanth bb Oshinate dha SaleS lume and Probability based on digjouns at budgets. They will use test Irrosets > CMa dduorkising — SPandling Joyls thot ono ciflan hight or Jowan 4fon Ifo Cont sponding dovel. Tie aohust tts wdvokising budget Compebetive, ‘Parity matluod . This wethed bases Re cl oxi budget on wheth Compa OfokS Fey compottors Spend. (b cPotates Wide the | oo thot — Competing firms haya | since Worvekhg goals and dxetubo ton aa | le, a stival iS Spending approxtmatoly }5% Of nob Silos on Aduenbising, tho COntparLy | (ill St HS oduortising budget bo mutch its } svtol | Qotwun evi investment Method The = =ncbwn en Fnwostmont CRO) tetod js Strategy that devises A Prwmoblonal budyt by bulanding te Omound of advenkising Wo He Prokits gowsbel com [olenbistig Te bo Succesyol Hus methon daponds on “Ma Lampary’s bili to wvalete | proxi & specific cdvariSing Offors . Pond -C Answor cuuy THREE ‘eas Os .| DISCUSS Ra sole Of advertising {n doonomte Amelpmont: eo Couscyy Comic Role oF A thorktshng ) 4. Vole 8h, @reducts. To Adverttisch ProolwctS xo not cultocugs | Hie bast Products Jn fhe mOotak,. Thon oe j Sono. Unaudvartisod — FowoluchS Joy Chowing [Ho Fostbive moge oO; Ha pyoduct luhich fn bun SAobpe conuancing — CUBES bo bay 76 | } | | | | | I | Aduexti Sing colucates Condununs about Ho Us ofa Prcducts dance tnowasing its volue in pind — pk Tha CHNBUMUNS Jor oy. mobile Thores whow fhe consider as necessity out nowadays Ra calt Phows Coma with — ruruast ok fectture’s Jwich meus Hom node Sk convenonce af @ |2. Effeck en Psticod : | Some dalverbigec PrwductS ola cost more thon Unadverktet Proclucts. bub +e vice Versa is qlso Guo. But de tow is nov competition in fhe monet for these Preclucts, Ths Pres have) bs come” olpain, | d+: canna Sues trom vanteus bronds . Thus. Some Projessfenal Siete chotomod accountants and dloctors ane rot alloved t Aolvanbeso bt Some Pracuels do Wot altalise much, And Fey olon't. naa much TE and | en Their Pouicas asa. high Dut Thay ane Still the — Snatalos: 0° mapwak 08 Ray | heue aia rer name, leg. Por8tho Cans. iI ) |3- Edect en consumo damcrd ond cheidos. even ik He Preditich 7S Jaasily | odes, it does ot oan thot tho. || clamend oy Say consumption sotes wil also Tmowase. Tia Product fas by be dijjoont wide bolton oclity. and Nuva \Veoticky Huon Others. For €.3. jalloggo's Comploces Sow. Voriioby GO lous ute cllfpowont “ranges & fro ey differen ag, gr60p nck roo alse Jor Popu Who wont & tow waight us givits _Consumons cligloronts Choieos b> Saleot Bom \4- ehkacs en busiwss cyua: Roluorbisnrg ne OnE julps 3n cmployng nue unde of Paople . Te tnowases ‘tha Ply gull Gk Foor whoring An Hus Jel f @ | Ti holps Lillecktng Move Tovenuas jor Salle Usd Jor pothastmiont of "Prédlu.ct And Sonuicas, But They an seme bod | ekkedSs of gdAenbisemont on Jussiness | Uwhédr Thay } Cyela_ also. | Somabimes, consuumun indy Spc The Jencign —Purduct an Gods apn Tho Tekin bier. Th whIL dapenitoly @}jack ie Produckion vinkich may. fn tw Object the Gor of da Coundyy : Ths @tonenu’® —agpactS com Supportool Ny the Plurdonce aitvictfle which Stiys Producing vine Products tind Seis Aron Hie Conatunpbion Tats which “Males Fevstiy pop consumers Thkovrad —@beauk The oPktens lly Nave Ord Seoendiy Jar PSoxing fy howtthy Atel Comperbive aknwSPhone wit they sak ‘ntonest. ey lees n | wonte Ghoub “TV. ddverbaing curd oxploin || Pes manibs aud domentits. | Tohowte sae On prienica carct ks Jmpacb was 8 dag |4Pat widthin a Gecode it GPxaod Over all | Cunoman courbes, beatdas canada, A wstveltor anol sopony. Tn trdta , Tb was Ape Commisstenad In LAS% Gr Cur ODROL Maral basis crt ta Cortnwroial b glacosting Sorted omy IN late, sets the SulatiKte — Sunduonizakten Ee Bourd , Lising motion, Colo ond Frmediony Rot oro Soliont haudtww. In Indice, tovars riding, Stokiens One Callocl poorer poolos. cows trananisSton Ckookel in tego on die axe of ASIAD 2 In Indio. oD | TyRes Of Tolevidton Advertising Broadty , taro || ow too POS Of. ColWerSiny namely * speraned ||Prognammos” gig * aymouncemants" 1. Pagpamme Gf Bpangoved Progseumme, FAS type ok tolocast whore a Stovy , Play, Q film 75 sponawed dy He dolvertiser wh Pass Spy the time. Ae tcwas aduartagg as Hes and adore his Prduct or service . 2. ANNoncomart Announcement 75 C lid of | telocas: uehich PS» Prasantel f Ho oudsong bolwan fe Sponsored > ae aud Re Stak hrwak Poluanayes © pduonkfSing fh “Telovisien 4. pbilly fo Cole oop smpach : ®» Tobvision 18 a Porett eynchsrinitatin | KSourd . ¥gnt mobien cud coloust . His Gn Fdleal modiem ko Ochibit Products, Incleding Hts danonstvaken 2. TE IS Bolockeye, and Jolie \ Jina radio and a Soteckve NOW Spx pons | TY Bo sighs tosibto ond + ce Solackive 3- Tbs % Mass conmusni cabin modéa : Tolavisien Viewing fs Oven in sural Ihdio. jh 7s & mass maditem lichore ON endive family 75 oxPowd it Perkors Jor Soveral ius a doy. highly poputan | __ @ | 4. Hole olttyibutors and ddotors + BW: Compaign 6 a Product Or a Smvicse 18 Aprsocrabal by clealors [ond Jocal maxchounts. } friSadvont ages curd. Vincieorkien Oke 5 "5 | 3in Telavisien A. Tb suppos 0. shen’ Sife: | To Comnorciiat Menge en py das Oo wey sorb dife fora mamont tt fg J Ywed, ard hoo and +he vot monet 4 fs gers. 16 does Yet seman aS & Pant of pousdhod oe ae oy a calender on fe wall. 2. Te is, very oqunsie : | High (ost Of aduontising en Lobvision 75 cuvothey Sonisus Linttadien . @® Honea , Acluarbisamant & Porducd oon Voy bray land up to te Point, Porhsps Praveling | Pnadequota Ligormabien . d+ Too Moy commorcials | TW odueruising Show yen one cuwdirg, Sfp) too MANY tommoncial $n o voy short Span Oo, Bma, Both tre ddvenksers and he Viewers Complain akeub fe. Tus ‘clutter’ redum re efpeckiveness Of dha commorelous Caplan fie fucken % on adu - Spray. J FUnertoRs OF Arup AD BENG 4. Rowoxbismons jnertoas0S sales 1 Tre Main Junction Of adwrlisiy (18 % incwaws ha Salo 6 Ra enndl fy) | Ra Company ley Sotuncing Arnoatkor Consundobten oy odbracking now Tbuyors ond by Tntvoolucing now Usas Jor corrmodlity 2. Aolvertising Persuados dlewlors tp Stoo! Advertising Porsuades doctors t Btocx More gduetyl gods. esses Uurdort clistvibution 9 gadis, elon bo romote Plaws. wwe & Produ %S wt demand re adverbigencant linactly conkact Heer dontors Sto0< Ae God and mgado. tha. consuma® b bey fad God dfrough — odluerbibemard®: 3, padverbding Assisa daalers Ucuuidlote stoox. povetdng not mly assist Hu Pricer Cte oe eee Abe QdWOREO Foods. Twis 1S also Posie dur & Spheck-ve ciuerbt Sing) | A Alverkisung TOUTS Cyinittos! | Pduonbisirg Josiings Joookuiilk for hs | Produces Tr A Producer has lean satagnt zd pe bairging cut Wuallity Paoglucts, his Tow Products In Aes soma bine oy Tous Tudeh Wil be wall s0toved by He bublic |S. pduerdkisamonts alimate goasonal kluctuatens « ns Of He Prinveany eunctiens Of de Advorbserwets fs 46 ebminato or lesen Aa Sondra! piucbuoting py dhs Seasemnal Product by — dageribing Ffcin yonéous USeS AW fF daaken. for eccmplo, lay adyortistg , Hu use uy TORG! lors all tha year Sound Teas an isjhlishbad be ponte .

You might also like