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ETLA v. PayPal - MTD (Not Ornamental or Original)
ETLA v. PayPal - MTD (Not Ornamental or Original)
ETLA, LLC,
Plaintiff,
PAYPAL, INC.,
Defendant.
TABLE OF CONTENTS
INTRODUCTION ...........................................................................................................................1
ARGUMENT ................................................................................................................................................ 6
I. The Asserted Patent is Invalid Because the Claimed Design is not orignal and solely
Functional ........................................................................................................................... 6
B. The Design Claimed in the Asserted Patent Serves Utilitarian Purposes and Is
Thus Functional ..................................................................................................... 9
II. Plaintiff’s Complaint Cannot Be Cured by the Allegation of Other Facts and Should be
Dismissed with Prejudice.................................................................................................. 14
CONCLUSION ........................................................................................................................................... 14
i
Case 6:21-cv-01005-ADA Document 9 Filed 11/29/21 Page 3 of 19
TABLE OF AUTHORITIES
Cases Page(s)
Ashcroft v. Iqbal,
556 U.S. 662 (2009) ........................................................................................................................... 4, 5
In re Borden,
90 F.3d 1570 (Fed. Cir. 1996) ................................................................................................................ 5
ii
Case 6:21-cv-01005-ADA Document 9 Filed 11/29/21 Page 4 of 19
Cases Page(s)
In re Zahn,
617 F.2d 261 (C.C.P.A. 1980) ................................................................................................................ 4
Statutes
iii
Case 6:21-cv-01005-ADA Document 9 Filed 11/29/21 Page 5 of 19
INTRODUCTION
The single design patent in this case should never have issued. The purported design—
which was filed in 2020—is just a portion of a standard barcode plus the numbers “$0.00” in a
standard font. Remarkably, this statement is not an exaggeration. When the non-limiting dashed
an ornamental design. Barcodes were invented in the early 1950s and have seen prevalent use
throughout society for decades. The U.S. dollar was created by an act of Congress in 1792 with
Archibald Binny inventing the dollar sign at approximately the same time. Perhaps no symbol is
If this case were to proceed, the evidence would show that Mr. Grecia (the named inventor
who also controls the Plaintiff) filed for this patent after seeing barcodes and dollar signs on many,
many apps and programs. However, it is not even necessary to get to the evidence because design
patents must be ornamental (non-functional) and original. There is no world in which a standard
bar code or “$0.00” in a standard font can be non-functional or original in 2020. Given this,
Plaintiff’s complaint fails to present a claim on which any relief can be granted and should be
dismissed.
BACKGROUND
While the facts set forth in the introduction alone are sufficient to grant this motion, in the
interest of a complete record, PayPal provides the following background and additional legal
argument. Plaintiff ETLA is an entity controlled by William Grecia. As set forth in PayPal’s
contemporaneously filed motion to have Mr. Grecia designated as a vexatious litigant, Mr. Grecia
has a long history of baseless litigation. In less than 10 years, Mr. Grecia has filed at least 68
lawsuits against at least 60 defendants, ranging from Starbucks to Sears to Microsoft to banking
institutions. None of these litigations appears to have been filed in good faith. Earlier this year,
Mr. Grecia turned his sights on PayPal—filing four separate lawsuits this year alone, either
personally or through one of three different shell companies. See generally Dkt. No. 11. While
most (if not all) of the previous cases asserted by Mr. Grecia appear to lack merit, the design patent
in this case (as well as the one in the subsequently filed case using his WePay entity) are uniquely
flawed.
Defendant PayPal, on the other hand, has built a leading technology platform that enables
digital and mobile payments on behalf of customers and merchants worldwide. Among PayPal’s
core values is empowering people everywhere by democratizing the management and movement
of money. To that end, PayPal has directed significant resources and efforts toward its mobile
platform. Dollar signs and barcodes are common functional elements that have been used
generally in society for decades (at least) and in the online payments industry specifically for many
On September 28, 2021, ETLA filed its Complaint alleging that PayPal infringes U.S.
Design Patent No. D931,899—filed in 2020 and issued in 2021—entitled “Display Screen Portion
with Animated Graphical User Interface.” Dkt. No. 1 (“Compl.”). The Asserted Patent
purportedly covers the ornamental design of a graphical user interface. ETLA alleges in its sole
count that PayPal infringes the second embodiment of the Asserted Patent by “making, using,
offering to sell and/or selling in the United states and exporting from the United States the PayPal
‘Super App’ animated graphical user interface products, which embodies the design covered by
the ’899 patent.” Compl. ¶¶ 10–12. The ’899 patent asserts that Figs. 1 & 2 and Figs. 3–5 each
constitute an animated user interface.1 ETLA alleges infringement of the second embodiment,
which is represented by Figs. 3–5 of the Asserted Patent.2 Shown below is ETLA’s side-by-side
claim chart with allegations mapping Figs. 3–5 to PayPal’s Super App graphical user interface.
1
The figures do not show anything approaching an animation. There are no common elements between the
figures. Two random unrelated images do not make an animation. However, for the purposes of this motion,
PayPal ignores this defect and the fact that the elements of PayPal’s Super App relied upon by ETLA do not
look the same as the Asserted Patent’s claimed design, at least because the font is clearly different and the
barcode portion has a different thickness than what is shown in the patent.
2
The only difference between Figs. 1 & 2 and Figs. 3–5 is Fig. 4, which is composed entirely of non-limiting
dashed lines. To the extent Figs. 3–5 lack originality and ornamentation, Figs. 1 & 2 necessarily do as well.
The Asserted Patent only theoretically covers the design shown in the figures. Further,
“[t]he broken line showing of a portion of a display screen and a computer device . . . forms no
part of the claimed design. The broken line showing of text and portion of the graphical user
interface . . . represents environmental subject matter and forms no part of the claimed design.”
Compl., Ex. A (Asserted Patent) at 1 (Description); see also In re Zahn, 617 F.2d 261, 263
(C.C.P.A. 1980) (ruling that any parts of the figures that are within broken lines are unclaimed
subject matter and not part of the design). Excluding the unclaimed subject matter within broken
lines, all that remains of ETLA’s patent are (1) a portion of a standardized, well-known barcode
and (2) a standardized, well-known display of U.S. currency in dollars and cents using a dollar
sign ($) and a decimal (.) followed by two numerical digits (e.g., $0.00), printed in a generic sans-
LEGAL STANDARD
The Court is well-aware of the legal standard set forth in Twombly and Iqbal, and
Defendant will not restate it for the Court.3 See Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009)
(quoting Bell Atlantic Corp. v. Twombly, 550 U.S. 544, 570 (2007)). In the design patent space,
35 U.S.C. § 171 requires that patented designs be “new, original, and ornamental.” The first prong
“new” is a reference to 35 U.S.C. §§ 102 and 103. In re Borden, 90 F.3d 1570, 1574 (Fed. Cir.
1996) (“[d]esign patents are subject to the same conditions on patentability as utility patents”).
While the Asserted Patent is clearly not “new,” that is not the focus of this motion.
The second requirement for “originality” bars a design derived from any source or person
other than the individuals named as inventors. International Seaway Trading Corp. v. Walgreens
Corp., 589 F.3d 1233, 1238, 93 USPQ2d 1001 (Fed. Cir. 2009) (“Section 171 excludes the word
‘useful’ (to distinguish design patents from utility patents) and adds the word ‘original.’ The
originality requirement in § 171 dates back to 1842 when Congress enacted the first design patent
law. The purpose of incorporating an originality requirement is unclear; it likely was designed to
incorporate the copyright concept of originality-requiring that the work be original with the author
. . . .”). As Mr. Grecia clearly took the dollar sign and the barcode from elsewhere in the public
The third prong “ornamental” means that “[i]f the patented design is primarily functional
rather than ornamental, the patent is invalid.” Richardson v. Stanley Works, Inc., 597 F.3d 1288,
1293–94 (Fed. Cir. 2010). “[W]hen the claimed design is dictated by the use or purpose of the
article,” the design patent is “primarily functional rather than ornamental.” Ethicon Endo-Surgery,
Inc. v. Covidien, Inc., 796 F.3d 1312, 1328 (Fed. Cir. 2015). “[T]he determination of whether the
3
Defendant notes that in addition to the complaint, the Court may consider matters of public record, which
Defendant asserts covers the fact that Mr. Grecia did not design the dollar sign or the barcode in 2020. See
Walker v. Beaumont Indep. Sch. Dist., 938 F.3d 724, 735 (5th Cir. 2019). However, to the extent that the Court
were to convert this motion into a summary judgment motion, there can also be no question that Mr. Grecia did
not design the dollar sign and barcode in 2020.
patented design is dictated by the function of the article of manufacture must ultimately rest on an
analysis of its overall appearance.” Berry Sterling Corp. v. Pescor Plastics, Inc., 122 F.3d 1452,
1455 (Fed. Cir. 1997); Ethicon, 796 F.3d at 1329. “If the particular design is essential to the use
of the article, it cannot be the subject of a design patent.” L.A. Gear, Inc. v. Thom McAn Shoe Co.,
988 F.2d 1117, 1123 (Fed. Cir. 1993). “Under Federal Circuit law, an aspect of a design patent
‘is functional if it is essential to the use or purpose of the article or if it affects the cost or quality
of the article.’” Amini Innovation Corp. v. Anthony Cal., Inc., 439 F.3d 1365, 1371 (Fed. Cir.
2006).
ARGUMENT
The design of the Asserted Patent is neither original nor ornamental. As set forth below,
the barcode and dollar sign were “invented” by others decades or centuries ago. Even if one were
to give Plaintiff the extreme benefit of the doubt and assume incorrectly that displaying a barcode
or a dollar sign on a screen for the first time could be original, there is no rational argument that
Mr. Grecia—in 2020—originated displaying a barcode or dollar sign on a screen. Beyond this,
barcodes and dollar amounts (in a basic non-ornamental font) are functional representations of
data or currency, and on this additional basis, the patent is invalid and the case cannot proceed.
and/or displaying encoded data in a visual, machine-readable form. The barcode was invented
over 50 years ago as a way to express Morse code visually. Since its invention, the “black-and-
white rectangle we all know today” has been used to identify patients in hospitals, validate
prescriptions, automate manufacturing processes, exchange contact information, and pay for goods
or services, among many use cases.4 Barcodes are even printed in the top right-hand corner of
each issued patent. The practice dates back at least 25 years. See, e.g., U.S. Patent No. 5,078,767,
which issued on January 7, 1992. That year alone, the USPTO granted at least 100,000 patents
with a printed barcode.5 Over six million patents have issued since then.6 PayPal’s very own U.S.
Moreover, the ’474 patent, which predates the priority date of the Asserted Patent, is itself
4
See, e.g., “6 Lessons on Innovation From the History of the Barcode,” Inc.com, available at
https://www.inc.com/the-build-network/6-lessons-on-innovation-from-the-history-of-the-barcode.html.
Notably, the authors of this article referred to barcodes as “Morse code expressed visually” – an apt description.
5
See, e.g., “United States Patent Statistics Chart, Calendar Years 1963-2020,” USPTO.gov, available at
https://www.uspto.gov/web/offices/ac/ido/oeip/taf/us_stat.htm.
6
Id.
Although the ’474 patent is a utility patent, not a design patent, it further exemplifies the
The U.S. dollar traces back to the days of the Founding Fathers. Congress’s Coinage Act
of 1792 established the dollar as the country’s standard unit of money. The dollar sign was
officially adopted even before this in 1785. Perhaps no symbol is more universally recognized to
Even if one assumes for the purposes of this motion that the barcode portion followed by
a “$0.00” is a legally proper animated design (which it is not), there is no conceivable originality
in displaying a bar code and “$0.00” on a screen. Even PayPal’s very own U.S. Patent No.
9,547,854, which is entitled “User-Friendly Transaction Interface” and predates the priority date
Barcodes and money go back almost as far as the invention of the barcode. Barcodes were
7
See, e.g., “The History of U.S. Currency,” U.S. Currency Education Program, available at
https://www.uscurrency.gov/history.
developed to capture product data at supermarkets. At least by the eighties, most consumer items
(groceries, home goods, etc.) were tagged with barcodes for pricing. It is essentially inconceivable
that displaying a barcode followed by displaying an amount of money on a screen could be original
B. The Design Claimed in the Asserted Patent Serves Utilitarian Purposes and Is
Thus Functional
The Asserted Patent is also invalid because the claimed design dictated by the use or
purpose of the article is “primarily functional rather than ornamental.” See Ethicon, 796 F.3d at
1328. The overall appearance of ETLA’s design demonstrates that it is dictated by its function.
See Berry Sterling, 122 F.3d at 1455; Ethicon, 796 F.3d at 1329.
Courts have found designs that serve a utilitarian purpose to be dictated by their function.
See Richardson, 597 F.3d at 1294. In Richardson, for example, the Federal Circuit held that
several elements of the claimed design for a multi-functional carpentry tool, including the handle,
crowbar, and hammer head “were purely functional elements” and “were thus outside the scope of
the design claim.” Id. at 1294. The Federal Circuit explained that the handle was designed as “the
longest arm of the tool to allow for maximum leverage,” and the hammer head was “flat on its end
Likewise, in Cardiac Pacemakers, Inc. v. Coratomic, Inc., 535 F. Supp. 280 (D. Minn.
1982), aff’d, 702 F.2d 671 (8th Cir. 1983), the court found that the oval shape of an accused
pacemaker “was chosen because it was thought this was a more biocompatible design in that the
problems of skin necrosis, migration, and unsightly bulge would be minimized.” Cardiac
Pacemakers, 535 F. Supp. at 285. Because the oval shape was therefore “primarily functional,”
barcode and the standardized display of currency—are “purely functional elements” and “thus
outside the scope of the design claim.” Richardson, 597 F.3d at 1294. The shape of the barcode,
with parallel vertical lines, spaced at varying length, is a well-known, universally adopted design
for representing and/or displaying encoded data in a visual, machine-readable form. As explained
above, this particular design was invented over 50 years ago as a way to express Morse code
visually.8 The barcode is a translation of data, not an ornamental design. The data is encoded in
a particular way that barcode readers are designed to read. Certainly, a barcode is purely functional
because changing, for example, its shape or its composition by adding additional vertical lines
and/or changing the spacing of the lines, would fundamentally alter the represented data. A
barcode of a different shape would therefore lose its only function of encoding specific data. Put
another way, one cannot alter the thickness of the lines in a barcode for aesthetic reasons because
such a modification would change the data represented, which would render the barcode useless.
PayPal’s ’474 patent further exemplifies the functional, context-specific use for each
barcode. See ’474 patent at Abstract (The invention “generates a transaction-specific barcode on
the display, where the barcode contains a plurality of funding sources for the transaction and/or
merchant loyalty, reward, or membership numbers. The barcode can be scanned to make
Similarly, displaying a dollar sign ($) and a decimal (.) followed by two numerical digits
only way to accurately and precisely quantify an amount of money in U.S. dollars and cents. There
is no other universally adopted shorthand. Changing the digits and/or the location of the decimal
8
See, e.g., “6 Lessons on Innovation From the History of the Barcode,” Inc.com, available at
https://www.inc.com/the-build-network/6-lessons-on-innovation-from-the-history-of-the-barcode.html.
would functionally change the amount of money represented; modifying the dollar sign would
functionally change the unit of currency (e.g., from U.S. dollars to euros). Nor does the $0.00 in
the Asserted Patent use any ornamental fonts or markings. As shown and explained above, the
dollar amounts are displayed in a standard sans-serif font. Because the shape of the claimed
designs is “essential to the use” of the barcodes and currency display, the claimed designs “cannot
The lack of any ornamental design features on the remainder of the display screen and/or
claimed graphical user interface, such as a particular typeface, icon, or unique shape, further
demonstrates that the claimed designs are dictated by utilitarian purposes―that is, implementing
a standardized barcode and displaying United States currency in a standardized format using
dollars and cents. See Berry Sterling Corp. v. Prescor Plastics, Inc., 122 F.3d 1452, 1456 (Fed.
Cir. 1997) (noting that “whether there are any elements in the design or an overall appearance
There are also no alternatives to the functional elements claimed in the Asserted Patent’s
evaluating the legal functionality of a claimed design.” Ethicon, 796 F.3d at 1329–30. “When there
are several ways to achieve the function of an article of manufacture, the design of the article is
more likely to serve a primarily ornamental purpose.” L.A. Gear, 988 F.2d at 1123. For example,
the Federal Circuit invalidated a key blade design as primarily functional where the blade had to
“be designed as shown in order to perform its intended function—to fit into its corresponding
lock’s keyway” and there were thus no alternative designs available. Best Lock Corp. v. Ilco
Unican Corp., 94 F.3d 1563, 1566 (Fed. Cir. 1996). Conversely, a concrete mold made to produce
a simulated stone pathway was held to be ornamental where the pattern in the mold was dictated
by aesthetics rather than function, and could have been designed in any number of ways. Hupp v.
Siroflex of Am., Inc., 122 F.3d 1456, 1461 (Fed. Cir. 1997); see also Ethicon, 796 F.3d at 1328–
29 (explaining that in Hupp, the design was ornamental because “there was no utilitarian reason
the mold had to impress the particular claimed rock walkway pattern into the concrete”).
However, “to be considered an alternative, the alternative design must simply provide the
same or similar functional capabilities.” Ethicon, 796 F.3d at 1331. Alternative designs “are not
truly alternatives” where the “alleged alternative designs would adversely affect the utility of the
specified article.” PHG Techs., LLC v. St. John Cos., Inc., 469 F.3d 1361, 1367 (Fed. Cir. 2006);
see also Sport Dimension, Inc. v. Coleman Co., No. CV 14-00438 BRO (MRWx), 2015 WL
13309300, at *9 (C.D. Cal. Feb. 9, 2015), rev’d on other grounds, 820 F.3d 1316 (Fed. Cir. 2016)
(finding armbands in claimed design for a personal floatation device were functional where “any
design without armbands would adversely affect the utility of the design”).
Here, there are no “true” alternative designs available, because those designs would
“adversely affect the utility of the specified article.” PHG Techs., 469 F.3d at 1367; see also Z
Produx, Inc. v. Make-Up Art Cosmetics, Inc., No. CV 13-00734 DDP RZX, 2013 WL 5941049, at
*5 (C.D. Cal. Nov. 5, 2013), aff’d, 568 F. App’x 897 (Fed. Cir. 2014). In Ethicon, the Federal
Circuit held the patented design for a surgical instrument was not primarily functional where there
were alternative designs that could provide “the same or similar functionality” as the patented
design. Ethicon, 796 F.3d at 1330. Conversely, in OddzOn, within a design patent for a football,
an arrow-like tail with fins was functional because the tail and fins added stability to the football’s
flight. OddzOn Prods. v. Just Toys, 122 F.3d 1396, 1406 (Fed. Cir. 1997). Even though alternative
designs did not include the tail and fins, the Federal Circuit explained that these features were “no
less functional simply because ‘tossing balls’ can be designed without them.” Id. The tail and fins
still contributed to the goal of the design to allow the football to “travel farther than a traditional
Similarly, in Z Produx, the court held that a cosmetic palette with a clear window and an
empty base, allowing easy “customization of the palette’s contents” without opening the palette,
was “functional rather than ornamental.” Z Produx, 2013 WL 5941049, at *5. Because “no other
way” existed “to enable the customization of the palette’s contents without leaving the
compartment empty,” the court found the clear top and empty base “‘dictated by the use or purpose
As in OddzOn and Z Produx, alternative designs for the patented graphical user interface
here would lose the functional benefits provided by each element of the design. As discussed
supra, the claimed barcode is a well-known, unoriginal design for representing and/or displaying
encoded data in a visual, machine-readable.9 Any departure from the design would result in loss
of all functionality. For example, the data is coded in a particular way that barcode readers are
designed to read; the two are specifically designed to operate together. Similarly, there is no
dollars and cents without using a dollar sign ($) and a decimal (.) followed by two numerical digits
(e.g., $0.00).
Thus, any alternative designs would not be “true alternatives” because they would
adversely affect functionality present in the patented designs. Given the lack of alternative designs
and the functional purposes of the claimed graphical user interface, the Asserted Patent is invalid
9
See, e.g., “6 Lessons on Innovation From the History of the Barcode,” Inc.com, available at
https://www.inc.com/the-build-network/6-lessons-on-innovation-from-the-history-of-the-barcode.html.
The Complaint should be dismissed with prejudice because any amendment would be
futile. See Jones v. Robinson Prop. Grp., L.P., 427 F.3d 987, 994 (5th Cir. 2005) (leave may be
denied for many reasons including “futility of the amendment”); Performance Designed Prods.
LLC v. Mad Catz, Inc., No. 16-cv-629-GPC (RBB), 2016 WL 3552063, *7 (S.D. Cal. Jun. 29,
2016) (granting motion to dismiss design patent claim with prejudice “as leave to amend would be
futile”). As explained above, Plaintiff cannot state a claim for infringement of the Asserted Patent
because the Asserted Patent is unoriginal and purely functional. Nothing that the Plaintiff could
CONCLUSION
For the foregoing reasons, PayPal respectfully requests that the Court dismiss ETLA’s
Complaint with prejudice, pursuant to Rule 12(b)(6), for failure to state a claim on which relief
can be granted because the Asserted Patent is invalid for claiming an unoriginal, solely functional
design.
CERTIFICATE OF SERVICE
The undersigned hereby certifies that the foregoing document was filed electronically in
compliance with Local Rule CV-5(a) on November 29, 2021, and was served via CM/ECF on all counsel
of record.