Creative

Processes
of the different forms of IMC.

PRESENTED BY: PRESENTED TO:

SWADHIN BAISAKH DR. VISHAL LAHERI

SARTHAK BANSAL

ISHITA AGARWAL
Points of discussion in today’s
presentation
•CREATIVITY AND IMC
•ADVERTISING
•EVENT MARKETING
•SALES PROMOTION
•WEBSITES
•DIGITAL MARKETING & SOCIAL
MEDIA
•PUBLIC RELATION
•Example
 CREATIVITY AND IMC
IMC involves bringing together a variety of different
communication tools to deliver a common message and
make a desired impact on customers’ perceptions and
behavior. In todays time, when it comes to IMC,
Creativity is probably one of the most commonly used
terms. Creativity is the ability each of us has to create
something new by bringing together two or more
different element sin a new context, in order to provide
added value to task..
ADVERTISING

Advertising creativity is the ability to

generate fresh, unique and appropriate or
relevant ideas that can be used as
solutions to communication problems.
The Creative Process for Advertising
Graham walls model Young’s model of creative process
Step 1 Preparation One of the most popular approaches to
creativity in was developed by James Webb
Step 2 Incubation Young
Step 3 Illumination Step 1 Immersion
Step 4 Verification step 2 Digestion

Step 3 Incubation

Step 4 Illumination

Step 5 Reality or Verification

 EXAMPLES OF CREATIVE ADVERTISING
HEINZ TOMATO NIVEA FACE
McDonalds CHUPA CHUP
KETCHUP CREAM CANDY
EVENT MARKETING

Event marketing is a type of marketing that

implies promoting a brand, product, or
service by holding, participating in, or
attending events. Event marketing helps
build more profound relationships with
customers and educate them about your
product. Event can be a conference,
seminar, product launch, etc.
Creative Process for Event Marketing

• Building a high-converting landing page.

• Promote events on social media.

• Encourage user-generated content.

• Engage attendees with email automation

SALES PROMOTION
Various steps involved in planning an
Sales promotion is that form of IMC, effective sales promotion
which involves the process of
persuading a potential customer to buy • clearing the objectives
the product. It is designed to be used as • identifying the target audiences
a short term tactic to boost sales. It is • Setting the budget
rarely suitable as a method of building • compiling a checklist
long term customer loyalty.
• choosing effective medium
• planning supportive communication
strategy
• identifying the challenges
• evaluating sales promotion campaign.
Creative Process of Sales Promotion
1. Special discounts
2. Redeemable vouchers
3. Free gifts
4. Buy one get one free
5. Free samples
6. Membership rewards
7. Bundles
8. Seasonal offers
9. Daily ,weekly or monthly deals
10. Exclusive offers
WEBSITES
Steps involved in the process of website
designing
Creative website designs can be
effective for any types of site, whether • Goal identification
you're looking to create a corporate • Scope definition
website or a simple blog. The most • Sitemap & wireframe creation
important factor when using creative
website designs is to ensure your • Content creation
website isn't all about the design. • Visual elements
• Testing
• Launch
 Creative Process of Website

1. Project discovery
2. ideation and information
architecture
3. user interface design
4. Testing and evaluation after
launch
Digital Marketing and Social Media

There are four major

steps that together
help a creator craft a
work that will touch
with their audience,
while still being new
and delightful.
The Creative Process in Public Relations
The creative process can be divided into several different stages
and some cases will require research into the very beginning and
development of the idea through each of these stages, while in
other it will develop simultaneously through all stages.
Information

The first stage of creative process includes two

important elements as one in posing the right questions
to be answered, and the second is gathering the relevant
information to assist with the tasks.
Incubation

The second phase of the process often exploits the

subconscious in an effort to find a solution to a
problem.
Illumination

The third phase refers to flash of inspiration which is

showing up from nowhere and arises as a consequence
of the rapid action of the process that preceded it.
Integration

Ideas are created while the creator or in our case

public relations practitioner is working or during the
so-called integration phase of the creative process.
Illustration

The final phase of the creative process involves many

key elements that must be considered and defined in
order for a public relations professional to manage this
phase as effectively as possible.
ALS Ice Bucket
Challenge