Competitive Profile Matrix (CPM)

TIKTOK INSTAGRAM SNAPCHAT

Weighted Weighted Weighted
Critical Success Factor Weight Score Score Score
Score Score Score
Target audience 0.15 3 0.45 4 0.60 2 0.3
Marketing Strategies 0.15 4 0.60 4 0.60 2 0.3
Brand Positioning 0.1 4 0.40 4 0.40 3 0.3
Regulations and laws 0.15 3 0.45 5 0.75 5 0.75
Growth 0.15 4 0.60 5 0.75 3 0.45
Data privacy 0.15 1 0.15 2 0.30 5 0.75
technology( softwear) 0.15 5 0.75 5 0.75 5 0.75
TOTAL Score 1 3.40 4.15 3.6
 Competitive Profile Matrix (CPM)
Your Company Competitor 1 Competitor 2
Weighted Weighted Weighted
Critical Success Factor Weight Score Score Score
Score Score Score
Marketing 0.00 0.00 0
Brand Reputation 0.00 0.00 0
Location 0.00 0.00 0
Product Quality 0.00 0.00 0
Customer Service 0.00 0.00 0
Customer Loyalty 0.00 0.00 0
Product Range 0.00 0.00 0
TOTAL Score 0 0.00 0.00 0