Javier Martinez Esparza

Senior exec with +20 yrs experience in Sales, Business Development, Business Operations and
General Management in the IT&Telco industry in fast-growing start-ups and multinational companies.
Expertise in new company setup and launch / growth of existing operations. Virtual / cross-functional
teams management. International background.

     
 +34606816823
Madrid, ES
jmartesp@gmail.com

Achievements
 Lived for 5 years in a foreign  Learned 3 languages  Backpacked across 30 different
country countries in Europe, Asia, Africa
and South America
 And spent 8 months in a Navy
...before the age of 24 
ship/3 months in Antarctica,
during my military service

Experience
1 Country Business Manager, Spain & Portugal 2021 - Present
HMD Global is the home of Nokia phones and HMD Services. HMD’s mission is providing
accessible connectivity for everyone. HMD designs and markets a range of smartphones
and feature phones and an expanding portfolio of innovative service offerings across the
world and has offices in more than 50 locations.

2 Sales Director, EMEA 2018 - 2021

NETGEAR is the innovative leader in connecting the world to the Internet. It has been in the
market for the last 22 years, with presence in +25 countries, 1.5b U$ annual revenue,
shipping +7.5m devices every quarter, supporting over 157 million customers across the
world.

3 Senior Sales Director, Europe 2016 - 2018

Asurion is the biggest handheld protection service provider to mobile operators across the
world. It has +14,000 employees, 6b U$ annual revenue, supporting over 280 million
consumers across America, Europe, Asia and Australia.

I am in charge of introducing into the european market a brand new Premium Support Service to
the ecosystem of smart devices connected to the operator broadband service.

4 VP, Managing Director, South Europe 2013 - 2016

Managed a team of 10 people and annual revenue of €18m. I started the company from
scratch in the Region establishing a significant market share in the different markets and a
relevant presence in Tier-1 carriers very quickly. Also managed the Global Relationship
with Telefonica Group.

1% Smartphone market share target for 2014 achieved already in June (6 months before yr end)
12% market share in MVNO segment in Aug 2014. #1 non-traditional brand
 5% market share in Telefonica Spain in June 2015. #1 non-traditional brand

5 Regional Sales & Operations Manager, Spain, Portugal & Greece

Country Business Manager, Spain
Business Manager, Vodafone Spain 2008 - 2013
Leading a Sales & Operations team of 7 and annual revenue of +U$500m. Ownership and
execution of Regional business plan. P&L Control. Strategic planning including target
definition and marketing budget allocation. Leader of monthly/quarterly business plan
reviews. Cross- functional coordination with Marketing, Finance, Product Management to
achieve targets. Pricing control.

FY11 revenue target 115% achievement

FY12 units YoY growth 165%
BB Spain enjoyed a 3yr hypergrowth period in units shipped: 500k FY10 to 2.5m FY12
I reduced Opex by 39% during 2012 and established marketing budget optimization procedures
BB grew from 5% to record 22% Smartphone market share in just 3 years
Vodafone Spain was the first carrier to launch a Consumer BB tariff in Spain 

6 Head of Business Development, B2B

Sales Manager 2004 - 2008
Leading a team of 25 account managers and sales execs, 6 sales managers, nationwide.
Accountable for 50% of total revenue in the Enterprise Business Unit coming from voice
services by establishing sales strategies designed to increase ARPU and voice sales,
defining specific campaigns focused on products/services, proposing specific incentive
models, identifying new business opportunities, closing strategic alliances with industry
partners.

2007 revenue target achieved 122%

Increased by 60% YoY value of voice sales per Account Manager in the
Enterprise Business Unit
Increased 151% YoY ARPU of voice deals

7 Country Manager, Spain

Sales Director 2002 - 2004
Managed a team of 15 people. Meeting and exceeding company objectives in terms of
sales, EBITDA and % growth. Definition of organizational structure. Closing deals with
major Key customers and service providers. Meeting regularly with the board of Directors
in Milan for reporting activities. Transmission of corporate values to Spain subsidiary.

Creation of 2 of the 3 Business Units, Carriers and Channel Partners

2002 revenue target achievement 120%
2003 revenue YoY growth 36%
Consolidation of revenue coming from Carrier BU through a 400k EUR deal closed with a major
spanish carrier

8 Key Account Manager, B2B 2000 - 2002

9 Account Manager, B2B 1998 - 2000

Strengths
 Self-starter  Value Creator  Entrepreneur

Languages

Spanish 

English  French  Italian 

Education - EU Business School - Bachelor Business Administration 1991-1995