Introduction:

Media alludes to “medium” which implies communication or the method of articulation.

Media assumes a significant part in democracy, yet in addition gives entertainment to the
society by means of films, music, dance, drama, etc. Media is comprehensively classified into
three classifications:

1. The Print media, which incorporates paper, books, official proclamations, booklets,
magazines, etc.
2. Electronic media consolidates movies, radio and TV.
3. New age media which can be gotten through the internet or by other modes, has a
crucial influence over films, web series or music to be delivered on Over the Top
(OTT) stages.

Post-independence, with the coming of technology and innovation, and to guarantee that
there should be no abuse of media activities, the requirement for controlling the media was
felt, particularly radio, TV, the press, just as fresher methods for appropriation like films,
satellite and so on. In India, the public authority has not just settled explicit laws to direct the
media exercises, yet in addition to secure opportunity.

With the objective to regulate media industry, the concerned establishments ratified
numerous legislation from time to time, like “the Press Council of India, the Ministry of
Information and Broadcasting, Central Board of Film Certification, Telecom Regulatory
Authority of India, etc.”
The Importance of Media Regulation:

Media guidelines would incorporate guidelines of the foundation, structure or substance of

the media. Guideline of substance would restrict slander and maligning, would set up an
arrangement in regards to public safety, blasphemy, impiety, sedition advanced through the
media, with respect to the substance of movies. Media guideline would likewise help in
securing protection laws, laws concerning licensed novelty rights, and preclusions against
impelling to brutality or racial scorn, sexual entertainment and so on The requirement for
controlling the press is additionally significant as far as directing or overseeing the validity of
the data that is distributed. News that has been shown on TV or distributed in a paper ought
to be verifiable and dependent on a genuine occurring; it ought to be an advocated
explanation of the occasion and not "perspective" of what has occurred.

Additionally, it is critical to control the media to guarantee the social variety among media
content and to give free space to advance different conclusions and thoughts without
restriction.

With the new advancement in the Media and Entertainment industry, the utilization of the
internet for media consumption has assembled this development. In the recent past, the OTT
stages offer curated video content that is likely fit to the requirements and requests of people.
The substance showed through this stage are exceptionally against morals; profoundly
utilization of indecency, obscenity, content that can hurt strict assumptions, criticism,
however, no move can be made. As OTT stages are not directed by any enactment, some
particular laws or enactment should control this stage, in order to guarantee social diversity.
Constitutional Provisions :

The Indian Constitution doesn't give the opportunity to the media independently. In spite of
the fact that, there is an indirect arrangement for media freedom. It is mentioned under
"Article 19(1) (a)". This specific article guarantees the “right to freedom of speech and
expression”. Liberty of mass media is implied from this Article. Article 19 reveres the ‘right
to freedom’, and it figures certain rights and guidelines with respect to ‘individual freedom of
speech and expression’, etc. These arrangements are critical, which lie at the actual
foundation of freedom.

During the British era as well as post-independence of India, there have been different laws
or enactment passed by experts to direct the media exercises, and to ensure the opportunity of
media. Some laws to mention:

1. “First Press Regulation, 1799

2. The Gagging Act, 1857
3. The Indian Press Act, 1910
4. The Vernacular Press Act, 1878
5. Constitutional Provisions regarding Press Freedom
6. Official Secrets Act, 1923
7. Press and Registration of Books Act, 1867
8. Contempt of Court Act
9. Cinematography Act, 1952
10. Young Persons (Harmful Publications) Act, 1956
11. Parliamentary Proceedings Act, 1956
12. Delivery of Books and Newspapers Act, 1954
13. Copyright Act, 1957
14. Press Council of India Act, 1965
15. Prasar Bharati Act, 1990
16. Cable Television Regulation Act, 1995
17. Telecom Regulatory Authority of India, 1997
 18. Sports Broadcasting Signal (mandatory sharing with Prasar Bharati) Act, 2007.”

Accountability of media:

Media assume a crucial part in strengthening awareness among individuals about human
rights in a general public. Despite the fact that article 19 doesn't unequivocally accommodate
the opportunity of the press, the central right of the freedom of the press is suggested
justified to the right to freedom of speech and expression. The media being in the occupation
of the social event and circling data should stand firm on a predominant situation, a place that
makes it truly dependable and liable to public at large. This infers that few good traditions are
essential to a suitable working of columnists and media experts. The social affair of data by
the media is done in the interest of its residents and general society and keeping in mind that
doing as such, it has the most extreme obligation to be mindful against deluding and twisted
data. In this manner, media experts ought to be principled and dependable in news
broadcasting. Therefore, the media should be responsible.

Media regulation could imbibe :

i. Operative communication,
ii. Diversity; political and cultural
iii. Economic justifications, and
iv. Public service
Conclusion:

Media is a legitimate method for vivacious democracy. The rudimentary belief systems of
democracy are that the media ought to appreciate more opportunity and face less restriction
from public authority. With the developing time the media needs to assume the part of a
supervisor to public authority and defend democracy itself. It is right that occasionally the
media is one-sided and may even feed us really erroneous stories. Be that as it may,
controlling the media will just exacerbate things where organizations attempt to satisfy the
public authority. Then again, in a free and competitive environment, there is less possibility
that bias will get by for a significantly long time. States can force certain limitations and there
are established laws which manage the working of the media in India. Generally, media
responsibility through self-guideline can be cultivated when correspondents and the board
join to form guidelines of editorial direct, subsequently guaranteeing that these principles are
agreed with. As a component of this, there ought to be a system created to offer methods by
which distressed people because of any news or data thing can move toward a reasonable
court. An intentional accord of experts, writers, executives or a telecom bunch, should in this
way dedicate to create better editorial guidelines to stay away from any kind of burden to
general society for whom they scatter news. It is actually similar to following the proverb,
“Prevention is better than cure”.