MANAGE OPERATIONAL

PLAN

BSBMGT517

Student Name: Matteo Cicognani

Student Id: 39106
Unit Details: BSBMGT517

Assessment 1: Develop a detailed plan

Assessment 2: Present the plan
Assessment 3: Strategies for implementation
Assessment 4: Written questions

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Contents
Mission of the operational plan.......................................................................................3
Resource requirements to attend the Good Food and Wine Show..................................3
The plan......................................................................................................................... 3
Allocating budgets.......................................................................................................... 6
Ingredients.......................................................................................................................................................13
Method.............................................................................................................................................................13
Research and list what is required to protect your intellectual property i.e. tomato....15
chilli jam recipe, refer to https://www.ipaustralia.gov.au/patents...............................................15
Setting deadlines and KPI’s for the preparation of the good food and wine show.........16
Human resources requirement (recruiting, inducting and developing personnel)........16
Monitoring tool ( Gantt chart).......................................................................................18
Communication strategy with the Good Food and Wine Show company......................18
Consider the risks you might come across throughout the operational plan and the
contingency you could put in place for each risk..........................................................19
An appendix with all the documents required..............................................................19

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Mission of the operational plan
To attend the good food and wine show within a $10.000 in three months starting from
15 February to promote and sell our chilli jam and be able to increase the customer
traffic to VIT café.

Resource requirements to attend the Good Food and Wine Show

To be able to attend the good food and wine show there are many resources that are required. To fully
understand the resources for the show We completed a brainstorming session and discussed the different
elements of the show.

The resources of the show are as follows:

The plan
Now that I have gone through and listed my resources for the show I will use these
resources to be included in my plan.

This plan will outline what exactly will need to be done to be able to prepare for and attend
the good food and show.

This plan will out line step by step processes of exactly what I did to be able to achieve each
step and resource as well.

As a first step I would need contact the Good Food and Wine Show . Stall hire for the show
is $2240, 22.4% of our total budget. This is a large cost that must be offset by a
successful promotional and sales plan. Once we have applied we will await a response
and then pay.

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FIGURE 1SFDS

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 GO TO THE LOCAL COUNCIL AND FIND WHAT IS
INVOLVED
My second step will be to apply to the council to get the permission to a permit . It can be apply online
from the follow website : https://www.melbourne.vic.gov.au/ . the fee of this application is around
$190.

Application for Restaurant/Café’ Permit

Please read the notes in Section 2 before completing the form. Print in black/blue ink using BLOCK LETTERS.

PO Box 1603, Melbourne 3001 Telephone (03) 9658 9658 streettrading@melbourne.vic.gov.au

SECTION 1
The Applicant Who is making this application?
Name Matteo Cicognani Company Name Matteo’s
Address 25 fairbairn drive , Melbourne , Vic
Email Cicomat89@gmail.com
Phone during business hours
0421101829

The Land What is the address of the proposed Market in the public place?
Address
20 lonsdale street, Melbourne , Vic
Please attach two copies of a site plan, drawn to scale 1:100, showing the proposed site, location of
building lines, existing trees, light poles, street furniture, pits, fire hydrants and other features.

The Proposal What is the proposed name of Market?

Matteo’s

Please indicate frequency, days and dates you wish to operate the proposed market

 Weekly -  Mon Tue  Wed Thu Fri Sat Sun

 Monthly - Mon  Tue Wed  Thu Fri Sat Sun

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 Other

Date of first Market and Proposed Hours of

Operation

The Applicant
I declare that all the information I have given is true and correct.

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THE BUDGET/ COSTS ($10.000)
Our Budget is $10000, to divide with everything, labour cost, transportation

The budget has been set by our manager (Jim). In this section of the plan we have
budget parameters to consider however we need to ensure that we cover all elements
of the plan.

In regard to the cost of the show I have received a lot of information from the good
food and wine show which will assist me in the decision-making process for preparing
for the show.

As follow I will show how I allocate the budget:

Allocating budgets

1. Good food and wine show fee $ 2240

2. .Local council $ 190
3. .Ingredients $ 1300
4. Demonstration of the product $ 80
5. Display $ 300
6. Stands $ 1000
7. Marketing Banners $ 200
8. Pamphlet $100
9. Business card $ 120
10. clean and washing materials $ 50
11. Jar and Lids $1300
12. .Nutritional Panels $100
13. Lights $150
14. Utensil $40
15. .Bags $30
16. .Register $100
17. Transportation $ 184
18. Insurance $ 200
19. Copyright $ 1100
20. Staff Members $ 1320
TOTAL EXPENSES $ 10004

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 • SELLING PRICE / BREAK EVEN POINT (1000 TO
1500 JARS)
• The Break even point is 10.000 / 1500 = $6.66.
• I decided to sell the jar for $ 10 each one.

• LAYOUT OF THE SPACE

• As you can see below it is a very basic floor plan, limited by the small exhibition
stand that we have hired for the show. It covers everything we need, notably
fridge, display cabinet, storage as well as areas to wash your hands.



DEMONSTRATE PRODUCT
Once we applied to the Good Food and Wine we are going find A product To
demonstrate the tomato chilli jam. I will give some crackers as a sample and also some
plastic SPOONS to spread the jam on the crackers to the costumers , so it will to the
costumers them how to combine the chilli jam . Spoons and Crackers will cost me about
$80.

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 • This as follows will be the brand of crackers that I will give as sample:

• DISPLAY

For Displaying for the Jam, I would like a stall, where I can store my jam nicely and
visible for the customers. The cost of the display, it would be approximately around
$300. It would look like something as follows:

STAND
. The stand will have enough space for us to fit our equipment. It would cost approximately
around $1000.This below will be our stand:

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BANNER
• For the Banner I would go on the website as follow: www.vistaprint.com . On the
website you can create your own Banner, choose the colour and format you
would like. The cost it will be around $200. The Banner will look like this:

• PAMPHLET
• I would also go to office work and ask to print some pamphlet or brochure to give it
to entry of the market, so it will attract costumers to come to our stand and try
our
Jam. I will print about 100 brochure, which will cost me around $ 100. This as
follows is how it will look like:

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 • BUSINESS CARDS
• We also need some business cards to give to our customers and I will use the same website as I use for
the Banner: www.vistaprint.com. It will cost about $ 120 to make 60 business cards and I will look
something as follows:

• CLEAN AND WASHING MATERIALS

• To keep clean our stand and all the equipment in there, and care about health
and safety . I will need to buy some cleaning and washing materials, such as:
• Blue chucks
• Sponges
• Sprays for display
• Towels
• Mops

And this will cost me about $50.

RESEARCH ON JARS AND LIDS

• To make sure I want sell my jam, I would like to put it in a good looking jar with lid
as well. We found some jars, with lids included, on ebay and it will cost us
approximately $1300 to buy 1500 jars.

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 • PACKAGING AND NUTRITIONAL PANELS
• Every Jars need to have a nutritional panel and they need to have the information
as follows :
• Weight of the product
• Date has been made and expire date
• Ingredients of the product
• Description of the product

These labels will be printed at OFFICEWORK and will cost us $100 for 1500 labels.

• LIGHTS
We are going to need some good lighting system, because our product need be seen
properly.
We have bought some LED lights at IKEA and it costed us $150. That is what it looks like:

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• UTENSIL
• The only utensils we will not have enough of are:
• Rubber gloves – 4 x packets = $15
• Tasting spoons – 4 x packets = $15
• Napkins – 4x packets = $10
• TOTAL : $40


• BAGS

We are going to buy a large quantity (1500) of bags to give to the

customers who buy the chilli jam and it will cost around $30.

• INGREDIENTS
• This recipe card will be essential for making our product. As follows I will show
how much ingredients we would need to buy for make 1500 jars of tomato chilli
jam.

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 • The cost of all ingredients will be :
• Cumin seeds : $ 60
• Coriander seeds : $60
• Tomatoes can : $340
• Onions: $120
• Garlic : 140
• Chilli : $160
• White vinegar : $100
• Brown Sugar $ : 100
• Fish Sauce : $120
• Total of INGREDIENTS : $1300

Ingredients
 5kg cumin seeds
 5kg coriander seeds
 350 kg tomatoes,
 1000 onions, finely chopped
 1000 fat garlic cloves, crushed
 1000 large mild red chillies, deseeded and finely chopped
 120 L white wine vinegar
 150 kg soft light brown sugar
 5 L fish sauce (nam pla) or soy sauce
Method
1. Put the cumin and coriander seeds in a small frying pan and toast over a low
heat for 1 minute, then crush in a pestle and mortar.
2. Put the tomatoes and onions in a wide pan with the garlic, chillies and ginger.
Add the spices, vinegar and sugar. Bring to the boil, then simmer until reduced to a
jam-like consistency. Add the fish sauce and cook for 2 more minutes before spooning
into sterilised jars (see tips).
3. Seal the jars while hot, then allow to cool completely before labelling and
storing. Tastes fantastic with cheese and home-made biscuits.


• REGISTER (PAYPAL, EFPTOS MACHINE, SQUARE READER)
• We will get a register from office works and it will cost us approximately $ 60 .
this how it will look like :

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We will also buy for $40 , a epos machine , so costumers can pay with their card .

• TRANSPORTATION
• We will require a truck to move around all the equipment for the weekend, and
the days leading up to the event. I have received a quote for 3 days hire.
• https://www.thrifty.com.au provide a good and cheap service. $184 for 3 days hire.

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 • Insurance (liability)
To make sure the business is cover if anything happens, we have found a good insurance that
will cost us $200. The name of the insurance is AAMI and can also be found online :
https://www.aami.com.au/. This Insurance provides cover for public and products liability of
individuals and companies who sell or promote products or services at a market or exhibit. For
market stalls, we can have public liability insurance, or choose to add product liability insurance as
well.

Research and list what is required to protect your intellectual

property i.e. tomato
chilli jam recipe, refer to https://www.ipaustralia.gov.au/patents

Our Chilli Bang Jam product at the show will be what sets us apart from our competition.
We must ensure that we have our jam itself and the trademarks and designs associated
with the product covered through intellectual property law to prevent any competitors
from taking our concept and using it for themselves. To protect our jam, we will need to
pay a fee of $1000. After conducting a quick and easy search on
‘https://www.ipaustralia.gov.au/’ we can confirm that our company name and concept is
original meaning that we can take out protection and not be at risk from encroaching on
someone else’s intellectual property.
IP Australia provides patent applications, and trademark applications. We are unable to
take a patent out on chilli jam as it is not an original concept, however we can conduct a
trademark application that will protect our branding, marketing and promotional
endeavours.

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 Setting deadlines and KPI’s for the preparation of the good food
and wine show
TASK / ACTIVITY START DATE ACTUAL BUDGET
ESTIMATE FINISH DATES
FINISH DATES ESTIMATE ACTUAL
1) Applying for good food and wine show 29/01/201 31/01/2019 $2000 $2240
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2) Go to the local council and find what is 01/02/201 03/02/2019 $150 $ 190
involved 9
3) Find out the costs/budget ($10.000) 10/02/201 05/02/2019 $10000 $10000
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4) Insurance (liability) 14/02/201 13/02/2019 $250 $200
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5) IP/copyright/ trade mark 21/02/201 22/02/2019 $900 $1000
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6) Ingredients (find cost) 02/03/201 01/03/2019 $1500 $1300
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7) Research on jars and lids 4/03/2019 07/03/2019 $1200 $1300
8) Nutritional PANELS 8/03/2019 10/03/2019 $90 $100
9) Business card 14/03/201 13/03/2019 $110 $120
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10) pamphlet 16/03/201 14/03/2019 $100 $100
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11) Banner (back banner, standing banner) 18/03/201 23/03/2019 $ 250 $200
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12) Marketing campaign prior to the show 02/04/201 03/04/2019 $250 $300
(social media) 9
13) Staff 05/04/201 10/04/2019 $1500 $1320
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14) Transportation 14/04/201 13/04/2019 $200 $184
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15) Display and shelving 18/04/201 19/04/2019 $280 $300
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16) Register (PayPal, epos machine, square 20/04/201 23/04/2019 $120 $120
reader) 9
17) Demonstrate product (crackers, dim sum) 28/4/2019 30/04/2019 $60 $80

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Human resources requirement (recruiting, inducting and
developing personnel)

• STAFF

To produce our jam we will need some staff to stay at the front desk and I will be the
general manager and I will explain the product.

However, in the lead up to show we must also think about extra staff we are going to
need in the lead up and during the show itself. We have identified potential recruitment
gaps for the event:
 2 Casual staff for the lead up to the event.

The casual staff for the lead up to the event will be sourced through recruitment
agencies. This will allow us to have maximum flexibility, depending on when we need
these gaps filled.
However, for the staff for the show we will be conducting the recruitment ourselves. This
allows for greater autonomy to allow us to find ideal candidates and develop
relationships that could turn into longer-term employment. The steps involved to find
these staff members will be:
1. Get a pre-approval from manager
2. Create job advertisements with succinct job descriptions.
3. Advertise job – social media, seek.com, indeed.com, gumtree.com
4. Analyse CVs, organize interviews
5. Conduct interviews
6. Offer employment
7. Conduct training (this will happen in the 2 weeks leading up the event)

Staff costs need to be considered in our budget. We are expecting the 4 staff members to
work for 10 hours each day of the show, from 7am-6pm 1 hour break). The breakdown
for each staff member will be:

Expenditure for each staff member : $22/hour x 30h = $660

2 x $660 = $1280 = total staff expense.

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 Monitoring tool ( Gantt chart)

Wee Wee Wee Wee Wee Wee Wee Wee Wee Wee Wee Wee
Activity/Task k k k k k k k k k k k k
1 2 3 4 5 6 7 8 9 10 11 12
Apply for show
Apply for
permits
Apply for
Copyright
Marketing
Campaign
Production of
chili jam

Hire equipment
Purchase
equipment

Recruit staff

Train staff

Set up stall

Pack down
Return Rented

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 equipment

Communication strategy with the Good Food and Wine Show

company

We will require very strong communication through this period, not only with the good
food and wine show, but also with all team members and companies who are helping us
out throughout the duration of the project. Contact with various parties will be dependent
on the stage of the project.

Contact methods and contact information can be broken down into the following:

 Good Food and Wine show – email

o goodfood@au.media
 Harley Scott : Head chef – email and phone
o Scott@gmail.com
o 0401154678
 Matteo Cicognani: general manager – email and phone
o cicomat89@gmail.com
o 0421101829
 Business associates/clients – email and phone
o Check company diary to find relevant contact information.

Consider the risks you might come across throughout the operational plan
and the contingency you could put in place for each risk.
What are the RISKS: What can you do
SALES FORCAST over estimated Take it back to the café and put it on sale
Good food and wine show application Receive approval before hand
Weather Promote the product (get people there)
Staff issues Stand by staff (agency / family, friends) confirmation
Transportation on Friday prior to the show Hire a second van on standby / ask staff if they could
use their car / Bunnings
Marketing material does not come in time Pay to have express post
Order all marketing material 3 – 4 weeks prior to the
show.
Have my logos on hand and go to office works in case I
do not get my marketing materials in time
Intellectual property Patents | IP Australia Copy right / trademark / register the name
Exceeding budgets Cutting the costs
Weather Always check the weather before
Travel time Always check the traffic and get up early

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An appendix with all the documents required

https://www.ipaustralia.gov.au/patents
https://www.vistaprint.com
https://www.melbourne.vic.gov.au/
https://goodfoodshow.com.au/melbourne/

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