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Goal
Needs, drives, and Expectation Tension
Overtcovert behavior
dN FC DC
Tension reduction and satisfaction
Secpnd, desires and drives cause behavior, but they may be the result ofbehavior. For
exmple, a person's desire for accomplishment may be made keener by the satisfactio
gSromachioninga4prelerred goalor it may be dulled by failure.
Third, motivation
developed is notforindependent
a reputation excellence,of environment.
quality, Peopletend
amd service in atobusiness that hat
be motivated
contribute to this reputation.
Fourth, what motivates oneindividual may not be the same for another. As money may
be the most important motivatordor some people, it may be praise, recognition, ano
interesting nature of work for others
Fifth, motivation of each person changes from time to time even if sihe may continue t
behave in the same way.
Six, motivation of people is beyond the carrot and the stick. Teresa, Gandhi
Lastly, motivation is in need of periodic replenishment.
Common Features
Self-
actualization
Esteem needs
Safetyneeds
Physiological needs
ribe "the sidwutiom whbra they elestiomsallb gooad or bad about thei
Aaahysis of responses indicuted ihut whea pevpke t
riouie inthib
dv ancement. These weee the uetory inbereai in the ob that peope
haa d e ro r
prrvonal life. vintn, and ecurity, and (b interpersonnlly-mediated
abarnach
en' fipa
educt of expectaney (E) and valence (y. Ppegtancy refers to the estent to
tceme. Fspectancy cam take aprohabiliy ralue from 0 (absolutely mo belie
rewards for thcir efort, and (b) the inportace ar value of rewarth tf
sing SWOT ana e can make a fit between one's strengths and the
Se-moa
m i nd husisr maguiae et madere affiesi, e lengi, aahle
NCO:Crikiul amur
tin
you kuw abit tbout brain cirvuirynud chemistry, you cn use sonE
donamine levels can lead to lack of
v e Denavior, mood
nsand me
86 DiIlion neurons in thé human brain.
neycommnicre wteacn ouer vd rain
is a neurotransmiter that's a key factor in
rOducvY, and ocus. Learn how
Jatess n past or p r e e V
Jse the mind : You can strenathen any circuit in the brain b
next time. If do mental work in old age, the bralin centre will be
at Nutnidous Too o
u d t dre important neurotransmitters for
for
2 aoyminoyarucies/emotonsyracesperception.shtm
Class A
very m uch-
Extraversion -affectionate, talkative sociable. How would you rate him on such a
Persuasion
he child..
Everyone in the woras
probably persuaded or
manipulated in some way .
am
th r o u h e n t to see
06IE/amateurs-
Classic examples
Bhagabat Gita
Julies Caesar and Antonio
Politicians
N P
P0the rmark
k.pdf
Reciprocation
Social proof
Commitment and consisteñcy
Liking
Authority NP
Scarcity
What's persuasion?
Persuasion is as old as
civilization
Coerlen
PTEL
Political Camp ein
Sorderline Canes
Art
Music
erat
* Pgraphs
Persuasion or coercion?
Tom works for a social service agency that receives some o its fund-
ng trom nited Way. At the end of each year, United Way asks em
needs everv oenny of hia e to donate, but he
rom
he Dynamics of Persuasion, bos, Anne, sends out a memo strongly urging empkovees to i
earloft,.2003 United Way. Anne doesn't threaten, but the implicit message is: 1ex
pect you to donate, and I'l know who did and who didn't. Tom opts
to contribute money to United Way. Was he coerced or peruaded?
PDFtheart o.. rmark.pat Y
Attitudes as anchors to persuasion
Attitudes modify perception, and attitudes mediate
persuasion.
Attitude: functions
Targetrelevant beliefs
Locate relevant reference Broups
NPTE
ore closely to the car commercials than the sitcoms.The next day after work, at Kate's request
hey cick
doy they brave the car dealeri ono
n from car sa men, and take
questions at the car salesmen, whileBen,shirthanging out,eyes glazed, looksdreamily at the
sports cars ne ek, they have narrowed down thechoices to a Honda Civic and a Saturn
dealerships, Kate is thinking ata feverish pace, she pauses, then shares her conclusions with her
stuff like you are. I say if the Saturn gets better ratings from Consumer Reports, go for it.1also think
e B 1 nice guy. n e niondd 8 y ddsauy oEW US O
when he found out we couldn't getan Accord.
n g . says kate, sporting a grin
Aentien
prebension
This doesntdiways wo
aming
o we should be
rtitude Change
careful about
wnat we say
in the light of
Who we talk to
Inoculation theory
Induction theory
PTEL
Peripheral processing
Jargon
Central processing (cogent argument)
Heuristic vs. critical thinking
Persuasion tips
BOX 5-4
PERSUASI0N TIPS
One of the nifty things
about the ELM is it contains practical, as well as the
are several suggestions for everyday persuasion,
gleaned from the model:
1. Next time you are trying to convince someone of something, ask
youer what is central, or most citical, to my attempt to change the
Convince (Soldat, Sinclair, &e Mark, 1997). You may spend a lot of time com.
ing up wth great arguments to convince neighbors to sign a petition
48Ain Mconaldsbulkding a new franchise near a beautiful park located
down the block. But if your memo has a couple typos or your web site con-
taining the message is overloaded with information, people may think a it-
3. When you are on the other end of the persuasion stick and are receiv-
ing the message, ask a couple ot questions. Eirst, is this something I really
a
care ue Or151 a ow-involvement 1ssuethis
Peuder 5 promoang, or 1
to beyond
me Second, canI figure out
me t i t 1s a high
Who says it
Message tactors5
Message structure
Fxamole
Fear apped
Ldngud5
o thle sounds luke a stupid question, but. and proceeds to asE
his manner; you feel embarrassed for your classmate and bothered that
The student has deiberateiy underput hie own credibility by
ant is
estion itself-have nrocuedtedofarte e
exmi
A m had ma
. Credibility
Languageand communicatio V
. Yre
Familiarity
Exclusivity and availabjility
Curiosity
Media-social meala
Group assignment L
agreement.
Negotiation Defined
A negotiation is an interactive communication
process that may take place whenever we want
something irom someone else or anothner person
Wants something from us."
Negotiation Defined
We usually negotiate differently with those we
1Ove than we do with
strangers.
The first foundation of effective negotiation is
our own
style and
personality as a
negotiator,
Issues in Negotiation
Basically, there are four contemporary issues in
negotiation:
The role of
personality traits
Gender differences in
The effect of
negotiation
cultural differences in
styles negotiating
The use of third parties to help resolve
differences
Negotiating Style
Avoider
Compromiser
Accommodator
Problem solver
Foundations of Effective
Negotiations
Determine the basic style
Acquire willingness to preferences
Set high expectations prepare
Have
patience to listen
Make a
commitment to
personal integrity
125844
Be specilhe
Write down the goal and commit to it
Relationships
Buld with
table
working relationship acrossges
small steps sucn a
the
favours, disclosures, or concesslons.
Relationships
Avord reclprociry and relarionship traps ke
guilty, and miving big business with personal
Iricndsnips,
Always Tolow the "KuIe o1 KCCprocily
Re foie do y - to you
Leverage
Can I gain control over something the other
pary necu:
Negotiation Process
Conclusionn
Negotiation is a fascinuting aspect of humun social
ile. If we teal people right, they will treat us right-at
C s t n e y percent or the timnc
wn.
Conclusion
Thanks!
Pags 19
PDF Leadersh... mark.pdf A
Leadership
Leadership is the formal position where a specific
person has power over others in the groups, for
example, a boss in the workplace, a team leader in
a task group, a chair of any committee, or an
elderly person of a religious community.
Leadership styles
The classic discussion of leadership since Bales
(1950) has devided leaders into those who are
focused on task and those who focus on the
socioemotional well-being of the members of the
group.
cad
TaskLeaders Page3 14
stresses the activity of the g
Leadersh.. mark-pdf
Leadership
thoritn
the group forward in u particular way that other
hould lollow.
Leadership styles
The elassie discussion of leudership since Bales
9s0) has devided leaders into those who are
1ocused on lask and those who locus on the
cioemotional well-being of the members of the
Leadership styles
stresses the activity of the group.
ps members on topic,
e group.
r e ne grup reaches o conclusion at the endof l
Leadership styles
Socioemotional leudes: A Saciormatkonal leader
nbers,
OnShps DerWn groupP
manages people's face and handles their feelings
APpreculOn
c a c a winaur c c e u n e c a m n u n i c n
s agreatistener. The most eflective leaders are the anes whe take
hidden meaning heneath them. Rememher that during gond and bad tim,
them that we are almays waiting with open ears to liaten to them.
PDF Leadersh... mark.pdf A
Conclusion
be an
Thus, it can be coneluded that a leader should
effective communicator, a good listener and tries to
maintain a good relationship with others. He/she
must be hard working, and sincere and should have
Thanks
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