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Six key steps to build a successful digital business.
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Paes m ese nerve asTraditional vs. digital business:
Base oti ourdason Qa
Required Not Required
Initial amount to start business is very Can be started with minimal capital at
igh
hand
Usually high loans with markups are
taken which require a lot afterwards to
return ‘Example: OLX(Just bandwidth)
Example: Any manufacturing factoryWorkplace
aA
oes required No office required
Can be leased ‘re usually operated from web or from
Can be rented cellphones
Can be started from home
EtOutsourcing,
Employees required Employees can work fromranywhere
‘Must come physically to office around the globe
Sometimes no employee is required
just a software and web related
System can manage thingsInventory and equipment So
Required Not required
All inventory and equipment is Online so not required to manage
available offline and has to be inventory or equipment.
managed accordinglyCost [se
High (Due to all factors mentioned Low
above) Get paid immediately
—Time
All day Saves time(Ontine)
Cannot engage in other activities Can be operated as a side business or
part timeEmergency
Hard to replace Replaceable(Ontine)
(Due to heavy installation of
machinery and equipment)Customer Reach
Location Hours+ Missed opportunities
+ Inappropriate direction
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= There can be one CDO (Chief Digital officer) in
Mor eure Te uM Me Mecca lg
all three or any of the above mentioned roles.Se ola un Memes uteKeteaetinatcchioln
the collaborative formation of a digital
strategy.
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threats are examined first then people are
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. New Digitally Enabled Business Models
. The Product and Service Portfolio
. Information as an Asset
Mase lcryy
. Content, Media and Channels+ According to Gartner's 2014 survey, 42 percent
CPE RGR W PM eA R le)
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skills and capabilities in place to meet
Metecnnerae le tenia nie+ Traditional ways to recruitment seem
SU iicel ales
* Digital business capabilities can be acquired
by applying digital business and digital
technologies to the distribution of work and
look at piloting new channels.Saker ccc ates UTe
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Borere WagerDigital Transformation of.
BusinessSeta ete me Macca Ciecl|
applications speedily.
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Ieee Cent tp etea ities
Be Ceo it eet lum ce tee eo
Se EMI Scene cere
interaction.ones
Frorote
Big data
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Cloud
Al/RoboticsMobility
ates
xSocial MediaAl/Roboticsey
CTC)M3
Ta)Examples of web based
advertisements ick cisson,2014
Cac oC Lo Neh
S
Building youa
better network:Contextual Ads+ Although the internet can sometimes seem like a
very impersonal place, it can also afford
opportunities for developing a more personal
RS PWoUA MUN Celia t arculetatel sfol cutel
eT ole)+ Some methods of web advertising can prove
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PPS taa elm ence ccnit)
Pome Seachem class
+ Disturbing and invading privacy.Finance in the Digital World
Module 4 ce i =OBic Smarter
eoaicdid
ry Secu
Cea
a Pe ae
ca ce) r
ies niiDigital HRMTalent acquisition is automated
[El en tntedin | Urtedn
fi |B hetpsiwmircecncinTalent acquisition is automatedEmployee Services+ New Job Requirements
* Trainings required
* Managing digital Era people-related risks and
eerieccaiemiite Me lnrsaeeer Mu seIry
engagement, protection of intellectual
property, privacy and confidentiality.
CarellDisadvantage: Technology replace oldCustomer expectationsCustomer expectationsProduct display
4
SHOWROOMING
snonse
ONLINE
i-stoREs.The Internet of Things (loT)Micro moments
*500*+
‘growth in “near me” moblle searches that
‘contain @ variant of “ean I buy” o “to buy”
lover the last two yearsMicro momentsAre Millennials?Are Millennials?Are Millennials?
Cen
ere)A6.. Re
on FacebookCharacteristics of millennials
..40% maleInternational money transfer
fend money and
make purchases.Ww
Google Wallet
Abdul Hadi E ServiceesWaa)
FEDERAL |
Credit UnionDigital Negetives #
AMillennials can find their answer2. Have a Solid Digital Strategy+ In order to truly judge a ROI on your digital
marketing you need to understand that it does
take time and requires a lot of work plus.
eonsacciitays4. Market Like it’s one year
ahead5. Don’t Fight the Trends
Abdul Hadi E S
IoFTeIE-1s
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