Unit:

Essentials of Management
Assignment

Spring 2021 - Winter 2021

Important notes
• Please refer to the Assignment Presentation Requirements for advice on how
to set out your assignment. These can be found on the NCC Education
website. Click on ‘Policies & Advice’ on the main menu and then click on
‘Student Support’.
• You must read the NCC Education documents What is Academic
Misconduct? Guidance for Candidates and Avoiding Plagiarism and
Collusion: Guidance for Candidates and ensure that you acknowledge all the
sources that you use in your work. These documents are available on the
NCC Education website. Click on ‘Policies & Advice’ on the main menu and
then click on ‘Student Support’.
• You must complete the Statement and Confirmation of Own Work. The form
is available on the NCC Education website. Click on ‘Policies & Advice’ on
the main menu and then click on ‘Student Support’.
• Please make a note of the recommended word count. You could lose marks
if you write 10% more or less than this.
• You must submit a paper copy and digital copy. Media containing viruses, or
media that cannot be run directly, will result in a fail grade being awarded for
this assessment.
• All electronic media will be checked for plagiarism.
Introduction
This assignment requires you to demonstrate knowledge and skills you have acquired
throughout the course of this module by producing a 3000 word, fully referenced academic
report that addresses the tasks given below. In order to complete the assignment, you will
need to choose an industry and an appropriate organisation within it to research.

Choosing an appropriate organisation

Step 1: select an industry in which you are interested. For example, telecommunications,
pharmaceutical, defence, automotive, commercial airlines, banking, fashion retailing, IT,
hospitality, leisure, construction or oil and gas.

Step 2: select a large company within that industry which probably operates internationally
across many countries. Typical features of these sorts of companies are that they:

• Have been involved in some form of merger or takeover activity

• Are a public limited company (PLC)
• Are a multinational corporation
• Have a large number of employees to manage
• Are accountable to senior managers, the board and shareholders
• Experience competition from one or more organisations in the market (and
therefore are not a monopoly)

Researching your organisation

You can use web resources to enable you to understand the context in which your
selected organisation operates.

Do not limit yourself, however to web-based sources of information. You should also use
academic, industry and other sources.

Example – Rolls Royce (not to be used by the student)

Rolls Royce was formed from two companies, an electrical and mechanical business
established by Henry Royce in 1884 (which produced its first motor car in 1904) and
Charles Rolls who sold quality cars in London. Following the success of this first car and
benefits of working together, the two companies formed Rolls Royce in March 1908. This
led to the launch of the six-cylinder Silver Ghost which within a year was hailed the best
car in the world.

During the First World War, in response to the nation’s need, the company manufactured
its first aero engine – the Eagle providing half of the total horsepower used in the air war
by the allies. The Second World War demand for the Hawker Hurricane and Supermarine
Spitfire (powered by a Rolls Royce Merlin engine) propelled the company from a small
company into a major contender in aircraft manufacturing. In parallel with this the company
began development of the aero gas turbine, pioneered by Sir Frank Whittle.

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In 1966 the company merged with Bristol Siddeley which consolidated the British aero-
engine industry.In the late 1960s the company launched the new RB211 engine, but early
problems led to the company being taken into state ownership and the floatation of the
motor car business in 1973. The company returned to private ownership in 1987 following
a number of mergers and acquisitions to become the only British company capable of
delivering power for use in the air, at sea and on land.

The company celebrated its centenary in 2004 with a series of special events for
customers, partners from education and industry, as well as employees, families and
friends in the UK, Scandinavia, North America and the Far East. The company opened its
6000 square metre Marine facility in Shanghai in 2005. The Rolls Royce Trent 1000 is the
only engine optimised specifically for the Boeing 787 Dreamliner and was launched in
2006 and was taken up by All Nippon Airways (2011) and later used by the Air New
Zealand Boeing 787-9 (2014). In 2007 the MT30 marine gas turbine was selected to
power the US Navy’s first two ODG-1000 multi-mission destroyers.

In November of 2017, in a difficult year for Rolls Royce which was plagued with historic
bribery scandals, the company launched Trent 1000 Ten with Air New Zealand, Scoot and
Norwegian.

Sources of information on this business

www.rolls-royce.com (accessed 26/06/20)

https://www.rolls-royce.com/investors/results-and-events.aspx 2019 full annual report

(accessed 26/06/2020)

Evans, R., Pegg, D. and Watt, H., (2017) Rolls Royce to pay £671m over bribery claims.
The Guardian January 16th, 2017.

Do NOT use Rolls Royce as the basis of your assignment. This is just an example.
Choose your own organisation to base your research and assignment on.

Please note, this assignment must be your own work as it is designed to test your abilities.
Submitted assignments will be checked for plagiarism. For more information, please refer
to NCC Education’s Academic Misconduct Policy, which can be found on the website.

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Instructions
Research your chosen organisation and answer all FOUR (4) questions below:

Task 1 – 25 Marks
(a) Conduct a comprehensive external analysis of your chosen organisation using a
range of appropriate models and techniques.
(15 marks)

(b) Assess the impact of THREE (3) leadership challenges from the analysis in part (a)
for your chosen organisation.
(10 marks)

Task 2 – 30 Marks
(a) Explain THREE (3) key skills that managers will need to tackle the challenges
outlined in Task 1(b).
(10 marks)

(b) Explore THREE (3) Mintzberg Managerial roles that will be needed within the
chosen organisation to operate effectively.
(10 marks)

(c) It has been claimed by leaders that ‘If you fail to plan you are planning to fail’.

Discuss the implications of this statement for your chosen organisation and explain
TWO (2) advantages and disadvantages of planning.
(10 marks)

Task 3 – 25 Marks
(a) Discuss the term ‘strategic management’ with reference to academic references
and explore TWO (2) appropriate strategies deployed by your chosen organisation
to achieve top line goals.
(15 marks)

(b) Evaluate TWO (2) distinctive decision-making styles that can be applied at your
chosen organisation, providing ONE (1) example for each of their uses.
(10 marks)

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Task 4 – 20 Marks
(a) Explore TWO (2) determinants of emotional intelligence (EI) and explain, using
examples, how they can enable managers at your chosen organisation to be
effective.
(10 marks)

(b) Explain TWO (2) advantages and TWO (2) disadvantages of Herzberg’s Two Factor
Theory of Motivation that can be applied to your chosen organisation.
(10 marks)

Guidance

Consult with your tutor if you are uncertain about any aspect of this assignment.

Submission requirements

You must submit a word-processed report.

Your report should answer Tasks 1 to 4. The word count for your report is 3000 words.

Candidate checklist
Please use the following checklist to ensure that your work is ready for submission.

Have you read the NCC Education documents What is Academic Misconduct?
Guidance for Candidates and Avoiding Plagiarism and Collusion: Guidance for
Candidates and ensured that you have acknowledged all the sources that you have ❑
used in your work?
Have you completed the Statement and Confirmation of Own Work form and
attached it to your assignment? You must do this. ❑
Have you ensured that your work has not gone over or under the recommended
word count by more than 10%? ❑
Have you ensured that your work does not contain viruses and can be run directly? ❑

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