Communication-1 Group Assignment

Background –

 Working women contribute more than $7 trillion to America's economy. 

 By 2030, 45% of working women aged 25 to 44 in the United States will be

single and that will be the largest share in history.

 Women have always tended to be the principal shoppers in American

households, and single women outspend married women, the Morgan Stanley
research says

 Apparel and footwear, personal care, food and luxury and electric vehicles are
most likely to get a boost from more spending by single women

Need –

 Marketing to women who are not necessarily tethered to traditional ideas of

family and might be more goals- or career-oriented

 Acknowledging the independence and ambition of single women and

portraying these qualities in an accurate way this will provide brands the best
shot at reaching this high-spending segment.

Our Product –

 Name – “Do-It-Herself” Kit

 A beauty product kit customised for the needs of the user depending upon
their lifestyle and personal grooming/beauty goals.

 Target Market – USA households

 Target Audience – All single and divorced women of USA