6. Email campaigns 13.

Cartoons
7. Movie posters
Illustrations
Many artists and illustrators do their creating
on a computer or tablet. Vector graphics
look clean and professional, which is a must
if you plan on putting your work on display
at an art show or gallery.

Logos
Picture the logos you come into contact with
almost every day… Facebook, Coca-Cola,
Disney, McDonald's. All of these, and many
more, are created using vector graphics.

Websites
Do you want a slick and stylish website? You should use vector
graphics on every page! It's important to use
vector files as you want your images to be
viewable on any size screen, whether it's
mobile or desktop.

STUDENT’S NAME: Album Covers

______________________________________ With the world moving toward Spotify and iTunes, it may seem like
old-fashioned albums are a thing of the past. Still, you have to
Vector art is a technical term that refers to the use of mathematical appreciate the fine vector art that was used
algorithms to create images and illustrations through software like to create modern covers like Tame
Adobe Illustrator and CorelDRAW. With vector, you can easily Impala's Currents or Kanye
scale, modify, or resize an image without hurting its quality. West's Graduation.

To see this in action, take a look at the images pictured here: Branded Merchandise
These are JPEG images like the ones you'd take on your phone. If you need branded merchandise for your
business, you're going to want to use vector images to make that
happen. Your design can be enlarged to fit
on bigger items, like t-shirts and mugs, or
shrunk down for smaller items like pens and
keychains.

Email Campaigns
You want your marketing emails to get those clicks! Use vector
graphics to create your campaign, and people won't send you right to
the spam folder.
Notice how Image B becomes distorted when its dimensions are
changed. You can clearly see that the water bottles look stretched out,
almost like they're in a funhouse mirror. Movie Posters
The marquee is full of many cool films to
Now look at the same images again, only this time they are in a
check out, from the latest action thriller to
vector format:
the newest comedy. Many of these movie posters are created with the
help of vector art!

Billboards
You can quickly glance at billboards as you
cruise by thanks to vector graphics! These
images can take up all the space on a large
billboard and still look crystal clear.

Printed Ads
You can resize Image B, and the water bottles no longer looks As you flip through a magazine or brochure,
warped and distorted. The image was rescaled, but it still looks just as you may encounter a ton of printed ads. These
good as Image A. That's the beauty of vector graphics! are all created by designers using vector
art.
What Are Vector Images Used For?
Books
You can use vector graphics for any marketing campaign. They're
extremely useful as they can be used to create The world of publishing wouldn't be
your logo, promotional merchandise, complete without vector graphics. They
billboards, and printed ads. come in handy for picture books, eye-catching covers, and even
comic books.
Vector graphics can be used for all of the Signs
following: Open and closed signs, yard signs, banners, floor decals… all of these
have to be created with vector graphics. If not, it will be hard to read
1. Illustrations 8. what the sign is trying to communicate
Billboards
2. Logos Video Games
9. Printed ads Sega was all about vector graphics when the Atari first hit the
3. Websites 10. marketplace. The video game company used this type of art to make
Books iconic arcade classics like "Asteroids" and "Battlezone."
4. Album covers 11. Signs
5. Branded merchandise 12. Video Cartoons
games Do you remember tuning into Saturday morning cartoons when you
were a kid? Maybe you're still doing it now! Some popular programs
were hand-drawn while others were made with computer graphics or
vector art.
How Do You Create Vector Art?
You can create vector art by following along with online tutorials.
There are a ton of free resources you can use to become familiar with
the vectorization process.
As long as you have a computer or tablet, you can use the following
software to create vector art:
What Are Raster Graphics and Vector Graphics?
Raster, or bitmap graphics, are made up of pixels and can't be edited
very easily when it comes to size or scale. Vector graphics, on the
other hand, can be reformatted without sacrificing the quality of the
picture.
Are you still curious about the difference between raster and vector
images? This infographic breaks it down even further!
Who Invented Vector Graphics?
Vector graphics were invented by a man named Ivan Sutherland in
1963. He developed these images alongside an early software called
Sketchpad, which eventually evolved to become CorelDRAW.
It's no surprise that vector was purposefully created for the
advertising world. In fact, there was high demand from companies for
a program that would make it easy for them to create large billboards,
posters, and branded items like coasters and towels.
Today, vector images are an instrumental part of graphic design. The
world of advertising wouldn’t be the same without them!
ACTIVITY 101
Create your own Cover letter in Adobe Photoshop.
Key Elements of a Cover Letter
The cover letter is usually the first item an employer reads from you. Your
letter should immediately indicate what position you are applying for and then
give information that demonstrates why you should be considered for the
position. Do not repeat all of the information contained in your resume.
Instead, highlight or elaborate on resume items that are directly applicable to
the position for which you are applying. The following information should be
included in your cover letter.
Information about you (15 pts)
Begin your cover letter with your contact information. It should be in block
style, on the left margin of your paper, towards the top.
 Name
 Current home address
 Telephone number
Date (3 pts)
Include a date as you would do with any business letter.
Contact Person's Name, Title, Employer, and Address
Including a specific name can get your letter and resume to the hiring manager
more quickly and can be an effective personal touch. If you are applying for
an advertised position that does not give a name to contact, call the company
and ask for the department manager's name.
Salutation (3pts)
Choose the appropriate way to address the contact person.
For example:
 Dear Mr. Johns (if a man's name is the contact)
 Dear Ms. Smith (if a woman's name is the contact)
 Dear Prospective Employer (if there is no contact name)
Opening Paragraph (4 pts)
In the opening paragraph tell how you learned about the position. You may,
for example, know of a job through:
 a classified advertisement
 an unsolicited mailing
 the Internet
 personal referrals
Middle Paragraph (5 pts)
This paragraph gives a summary of your background and critical skills (hard
skills) that make you qualified for the position.
 
Second Middle Paragraph (5 pts)
This paragraph can be used to demonstrate your persuasive skills (soft skills).
Contact Information and Closing (5 pts)
At the end of the letter talk about your availability for the job, where you can
be contacted, and when you are going to contact the hiring person for an
appointment to discuss your application. If you have no contact name you may
simply want to indicate your anticipation for a response in this part of the
letter. Thank the person to whom you are writing for his/her time and
consideration of your application.
Other Considerations: (20 pts)
Paper and Printing
 Use white or ivory (20-25 lb.), 8 ½ x 11 bond paper printed on one
side only.
 Use the same paper for resume, cover letter, and envelopes if
possible.
 Make sure that there are no shadowing or dirty marks from your
printer on the papers.

Layout and Design (25 pts)

 Follow standard cover letter format.
 Keep the cover letter to one page.
 Set margins at 1 ½”.
 Use a simple, easy to read font style, 10-14 point. (Times, Courier, or
Helvetica)
 Use boldface, italics, all-caps and underlining, but don't overdo it.
 
Planning and Tone (10 pts)
 Tailor each cover letter to one specific position.
 Use industry jargon specific to your career field.
 Identify the employer's key words and use them.
 Make all statements positive. Check the tone by asking yourself if
each sentence leaves a positive impression.
 Show originality but not cuteness.
 Use action verbs and phrases.
 Sound determined and confident not desperate.

Style (15 pts)

 Organize context in a reasonable and logical order.
 Use correct grammar.
 Keep sentences short.
 Keep paragraphs short.
 Use short words and simple language.
 Make every word count.
 Punctuate using commas, dashes, and periods.

Content (25 pts)

 Focus on the employer's need for a worker, rather than your need for
a job.
 Tell how your skills and personal qualities match the employer's
needs.
 Focus on what you can do for the employer and how you contribute to
the organization.
 Show you have researched the company double check those facts.
 Be specific avoid general statements.

Here are example images of a Cover letter. You may browse the
internet for your resources.

References:
What is Vector Art & How is it Used? | Quality Logo Products®
Key Elements of a Cover Letter | DO-IT (washington.edu)

CRITERIA RAW SCORE YOUR

SCORE
INFORMATION 15
DATE 3
SALUTATION 3
OPENING PARAGRAPH 4
MIDDLE PARAGRAPH 5
SECOND MIDDLE PARAGRAPH 5
CONTACT INFORMATION 5
OTHER CONSIDERATION 20
LAYOUT AND DESIGN 25
PLANNING AND TONE 10
STYLE 15
CONTENT 25
TOTAL 135